CKE Restaurants SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of CKE Restaurants analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CKE Restaurants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CKE Restaurants to benchmark its business & performance as compared to the competitors and industry. As of 2020, CKE Restaurants is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CKE Restaurants competitors and includes CKE Restaurants target market, segmentation, positioning & Unique Selling Proposition (USP).

CKE Restaurants SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CKE Restaurants Brand Analysis
Parent Company

CKE Restaurants, Inc

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

It's Out of This World

USP

A leading fast food restaurant chain operating through regional popular brands like Carl’s Jr., Hardee’s, Green burrito, Red burrito

CKE Restaurants STP
CKE Restaurants Segmentation

Anyone who wants to eat good quality, affordable food in a fast casual dining restaurant

CKE Restaurants Target Market

Children and youth of middle and upper middle class families

CKE Restaurants Positioning

A quick service fast food restaurant chain serving high quality, affordable food through its vast network and multiple brands

CKE Restaurants SWOT Analysis
CKE Restaurants Strengths

Below are the Strengths in the SWOT Analysis of CKE Restaurants:

1.Global presence with around 3400 locations in 13 countries
2. Owner of popular brands: Carl’s Jr., Hardee’s, Green burritoand  Red burrito
3. Employee strength of over 150,000
4. Financial independence and stability

5. Strong brand presence

6. Wide variety of menu items

7.Effective marketing and advertising

8.Tie ups with brands like Columbia Pictures, Marvel comics, Play station, Dr. Pepper, etc.

9.Strong online presence

CKE Restaurants Weaknesses

Here are the weaknesses in the CKE Restaurants SWOT Analysis:

1.Lower market share compared to competitors
2.Limited only in US and limited global presence
3.Fast food considered unhygienic

CKE Restaurants Opportunities

Following are the Opportunities in CKE Restaurants SWOT Analysis:

1.Innovate with vegetarian menu items
2.Expansion in untapped markets
3.Acquisition to increase market share

CKE Restaurants Threats

The threats in the SWOT Analysis of CKE Restaurants are as mentioned:

1.Competition from other players
2.People moving away from fast food
3.Increase in cost of raw materials

CKE Restaurants Competition
Competitors

Below are the top 4 CKE Restaurants competitors:

1.McDonald's
2.Burger King
3.Subway

4.Wendys Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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