Agro Tech Foods SWOT Analysis, Competitors & USP

Agro Tech Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Agro Tech Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agro Tech Foods to benchmark its business & performance as compared to the competitors, and make strategic improvements. Agro Tech Foods is one of the leading brands in the food & beverages sector.

The article below lists the Agro Tech Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Agro Tech Foods SWOT Analysis:

SWOT Analysis of Agro Tech Foods

For Agro Tech Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Agro Tech Foods Strengths

The strengths of Agro Tech Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Agro Tech Foods :

1.Popular subsidiary brands like Sundrop, ACT II, Crystal, etc.
2. Strong distribution network
3. Affiliation to ConAgra foods of U.S.A.
4. Popular for its healthy and nourishing products

5. A leading brand in edible oil and foods sector in India

6. Sundrop has large market share in sunflower oil market

7.Strong brand loyalty and brand recall

8.Products perceived as healthy and nutritious

9.C.S.R. activities like ‘Feeding children better’

Agro Tech Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Agro Tech Foods SWOT Analysis:

1.Low presence in rural markets
2.Limited market share in food segment due to competition

Agro Tech Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Agro Tech Foods SWOT Analysis:

1.Product line extension in foods segment
2.Health consciousness amongst people
3.Rise in purchasing power of people in India

4.Organise or sponsor events like medical checkups, marathons, etc.

Agro Tech Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Agro Tech Foods are as mentioned:

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Agro Tech Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Agro Tech Foods:

1.Mother Dairy
2.Fortune
3.Saffola

4.Cargill India

Hence this concludes the Agro Tech Foods SWOT analysis.

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About Agro Tech Foods

Agro Tech Foods Overview
Parent Company	Agro Tech Foods
Category	Food Products
Sector	Food & Beverages
Tagline/ Slogan	Healthy oil for healthy people
USP	India’s leading foods company catering to healthier life of consumers
Agro Tech Foods STP
Segmentation	People looking for a good quality oils and food brand
Target Market	Health conscious, urban middle and upper middle class families
Positioning	A healthy and nourishing oil and foods brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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