Agro Tech Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6185

SWOT analysis of Agro Tech Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. Agro Tech Foods is one of the leading brands in the food & beverages sector. The table below also lists the top Agro Tech Foods competitors and elaborates Agro Tech Foods segmentation, targeting, positioning & USP.

Agro Tech Foods SWOT, Competitors, Marketing STP & Brand analysis Table

Agro Tech Foods

Parent Company

Agro Tech Foods


Food Products


Food & Beverages

Tagline/ Slogan

Healthy oil for healthy people


India’s leading foods company catering to healthier life of consumers

Agro Tech Foods STP

1. Sun Drop                                 2. ACT II Popcorn



People looking for a good quality oils and food brand

Target Group

Health conscious, urban middle and upper middle class families


A healthy and nourishing oil and foods brand

SWOT Analysis


Following are the Opportunities in Agro Tech Foods SWOT Analysis:

1.Popular subsidiary brands like Sundrop, ACT II, Crystal, etc.
2. Strong distribution network
3. Affiliation to ConAgra foods of U.S.A.
4. Popular for its healthy and nourishing products

5. A leading brand in edible oil and foods sector in India

6. Sundrop has large market share in sunflower oil market

7.Strong brand loyalty and brand recall

8.Products perceived as healthy and nutritious

9.C.S.R. activities like ‘Feeding children better’


The threats in the SWOT Analysis of Agro Tech Foods are as mentioned:

1.Low presence in rural markets
2.Limited market share in food segment due to competition


1.Product line extension in foods segment
2.Health consciousness amongst people
3.Rise in purchasing power of people in India

4.Organise or sponsor events like medical checkups, marathons, etc.


Below are the top 4 Agro Tech Foods competitors:

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition



1.Mother Dairy

4.Cargill India

The brandguide table above concludes the Agro Tech Foods SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agro Tech Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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