Agro Tech Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Agro Tech Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Agro Tech Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agro Tech Foods to benchmark its business & performance as compared to the competitors. Agro Tech Foods is one of the leading brands in the food & beverages sector.

The table below lists the Agro Tech Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agro Tech Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Agro Tech Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Agro Tech Foods

Parent Company

Agro Tech Foods


Food Products


Food & Beverages

Tagline/ Slogan

Healthy oil for healthy people


India’s leading foods company catering to healthier life of consumers

Agro Tech Foods STP

1. Sun Drop                                 2. ACT II Popcorn



People looking for a good quality oils and food brand

Target Group

Health conscious, urban middle and upper middle class families


A healthy and nourishing oil and foods brand

SWOT Analysis


Following are the Opportunities in Agro Tech Foods SWOT Analysis:

1.Popular subsidiary brands like Sundrop, ACT II, Crystal, etc.
2. Strong distribution network
3. Affiliation to ConAgra foods of U.S.A.
4. Popular for its healthy and nourishing products

5. A leading brand in edible oil and foods sector in India

6. Sundrop has large market share in sunflower oil market

7.Strong brand loyalty and brand recall

8.Products perceived as healthy and nutritious

9.C.S.R. activities like ‘Feeding children better’


The threats in the SWOT Analysis of Agro Tech Foods are as mentioned:

1.Low presence in rural markets
2.Limited market share in food segment due to competition


1.Product line extension in foods segment
2.Health consciousness amongst people
3.Rise in purchasing power of people in India

4.Organise or sponsor events like medical checkups, marathons, etc.


Below are the top 4 competitors of Agro Tech Foods:

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition



1.Mother Dairy

4.Cargill India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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