Published in Food & Beverages category by MBA Skool Team
Agro Tech Foods is one of the leading brands in the food & beverages sector. Agro Tech Foods SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Agro Tech Foods:
Popular subsidiary brands like Sundrop, ACT II, Crystal, etc.
Strong distribution network
Affiliation to ConAgra foods of U.S.A.
Popular for its healthy and nourishing products
A leading brand in edible oil and foods sector in India
Sundrop has large market share in sunflower oil market
Strong brand loyalty and brand recall
Products perceived as healthy and nutritious
C.S.R. activities like ‘Feeding children better’
Above are the strengths in the SWOT Analysis of Agro Tech Foods. The strengths of Agro Tech Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Agro Tech Foods Weaknesses
Low presence in rural markets
Limited market share in food segment due to competition
These were the weaknesses in the Agro Tech Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Agro Tech Foods Opportunities
Product line extension in foods segment
Health consciousness amongst people
Rise in purchasing power of people in India
Organise or sponsor events like medical checkups, marathons, etc.
Above we covered the opportunities in Agro Tech Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Agro Tech Foods Threats
People moving away from oily food, by using less amount of oil
Low priced products pose a great threat
High level of competition
The threats in the SWOT Analysis of Agro Tech Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
India’s leading foods company catering to healthier life of consumers
Agro Tech Foods STP
People looking for a good quality oils and food brand
Health conscious, urban middle and upper middle class families
A healthy and nourishing oil and foods brand
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