Published in Food & Beverages category by MBA Skool Team
Nestle is one of the leading brands in the food & beverages sector. Nestle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nestle:
Nestle has an experience of more than 140 years in the industry
Nestle is one the world's biggest brand and is consistently in the Fortune 500 list
The company has a global reach with presence in over 86 countries
Employee strength of around 330,000 people worldwide
Nestle offers a wide product range including baby food, pet food, dairy products, confectioneries, pharmaceuticals, beverages, etc.
Popular brands owned like Maggi, Haagen-Dazs, Boost, Kit Kat, Nescafe, etc.
Largest R&D network facilitating continuous innovation
Nestle has a very strong supply chain network and products are available through groceries, supermarkets and even online worldwide
C.S.R. activities for rural development, environment protection, water conservation,, etc.
Mergers and acquisitions and joint ventures have strengthened Nestle's market position
Strong marketing and advertising through TVCs, print media, online ads, OOH and sponsoships
Brand loyalty and brand recall of Nestle is extremely high for the brand
Above are the strengths in the SWOT Analysis of Nestle. The strengths of Nestle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being a big global brand, numerous controversies in different countries of operation cause issues
Strong competition by other brands means limited market share growth for Nestle
These were the weaknesses in the Nestle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nestle is one of the biggest food processing, health and wellness brand in the world
People looking for good quality, branded products like foods, dairy products, baby food, pet food, confectioneries, etc.
Urban middle and upper middle class
Nestle is a world class company providing good quality, healthy and tasty food and beverages
Nestle Product Portfolio
1. Nestle Milkybar
2. Nestle MilkMaid
3. Nestle Everyday Dairy Whitener
6. Nestle Kitkat
7. Nestle Bar One
8. Nestle Polo
The above mentioned brands are the prominent products under the Nestle product portfolio.
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