Nestle SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 34090

SWOT Analysis of Nestle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nestle Ltd

Parent Company

Nestle Ltd


Food Products


Food & Beverages

Tagline/ Slogan

Good Food, Good Life


Nestle is one of the biggest food processing, health and wellness brand in the world

Nestle STP


People looking for good quality, branded products like foods, dairy products, baby food, pet food, confectioneries, etc.

Target Group

Urban middle and upper middle class


Nestle is a world class company providing good quality, healthy and tasty food and beverages

Product Portfolio


1. Nestle Milkybar

2. Nestle MilkMaid

3. Nestle Everyday Dairy Whitener

4. Nescafe

5. Maggi

6. Nestle Kitkat

7. Nestle Bar One

8. Nestle Polo

Nestle SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nestle :

1. Nestle has an experience of more than 140 years in the industry
2. Nestle is one the world's biggest brand and is consistently in the Fortune 500 list
3. The company has a global reach with presence in over 86 countries
4. Employee strength of around 330,000 people worldwide

5. Nestle offers a wide product range including baby food, pet food, dairy products, confectioneries, pharmaceuticals, beverages, etc.

6. Popular brands owned like Maggi, Haagen-Dazs, Boost, Kit Kat, Nescafe, etc.

7. Largest R&D network facilitating continuous innovation

8. Nestle has a very strong supply chain network and products are available through groceries, supermarkets and even online worldwide

9. C.S.R. activities for rural development, environment protection, water conservation,, etc.

10. Mergers and acquisitions and joint ventures have strengthened Nestle's market position

11. Strong marketing and advertising through TVCs, print media, online ads, OOH and sponsoships

12. Brand loyalty and brand recall of Nestle is extremely high for the brand


1.Being a big global brand, numerous controversies in different countries of operation cause issues
2.Strong competition by other brands means limited market share growth for Nestle


1.Introduce more health based food products to tap the health consciousness amongst consumers
2.Expanding focus on developing economies can boost business for Nestle 
3.Continue with acquisitions and joint ventures to increase its market share

4.Try to capture the rural markets

5. Tie-ups with leading hotel chains, restaurants, schools, government institutes etc can help Nestle maintain its market dominance


1.Failure of the complex supply chain at low levels can affect the business
2.Economic instability and recession in countries can adversely affect Nestle because it is a global player
3.Events like Eurozone crisis, as most of its revenue comes from Europe

4.Increase in cost of raw materials can affect profit margins

5.Stiff competition in all product segments

Nestle Competition


Below are the 7 main Nestle competitors :

2.Kraft Foods
3.Sara Lee


5.Mars Incorporated

7. Parle Products Ltd

The brandguide table above concludes the Nestle SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Nestle. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: