Heritage Foods India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Heritage Foods India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Heritage Foods India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Heritage Foods India to benchmark its business & performance as compared to the competitors and industry. As of 2020, Heritage Foods India is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Heritage Foods India competitors and includes Heritage Foods India target market, segmentation, positioning & Unique Selling Proposition (USP).

Heritage Foods India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Heritage Foods India Brand Analysis
Parent Company

Heritage Foods India Ltd

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Health Heritage Happiness

USP

One of the largest dairy of South India, with prominent presence in retail and foods sector

Heritage Foods India STP
Heritage Foods India Segmentation

People who need milk, dairy products along with grocery and food products

Heritage Foods India Target Market

Middle class families of India

Heritage Foods India Positioning

Trusted supplier of fresh, healthy, hygienic and affordable dairy and food products

Heritage Foods India SWOT Analysis
Heritage Foods India Strengths

Below are the Strengths in the SWOT Analysis of Heritage Foods India:

1.A well-established brand in South India
2. Good quality, hygienic products are affordable prices
3. One of the largest dairy in South India
4. Wide product range including milk, milk products, bakery products, fresh fruits and vegetables, etc

5.Procurement of milk from cooperative dairies and agricultural products from farmers, helping the farmers, dairies to get a fair price

6.Educating farmers about best practices in agriculture and dairy farming

7.Good supply network

8. Good network of ‘Heritage Fresh’ retail stores in Hyderabad, Bangalore and Chennai

9.Home delivery of retail grocery products

Heritage Foods India Weaknesses

Here are the weaknesses in the Heritage Foods India SWOT Analysis:

1. Presence mainly in South India
2.Limited global presence and low number of stores pan India
3.Strong competition in all sectors of operations means limited market share growth

Heritage Foods India Opportunities

Following are the Opportunities in Heritage Foods India SWOT Analysis:

1.Rise in purchasing power of people
2.Pan India expansion of ‘Heritage Fresh’ retail stores
3.Acquisition of regional dairies

4.Market and advertise Heritage as a national brand and increase its reach

Heritage Foods India Threats

The threats in the SWOT Analysis of Heritage Foods India are as mentioned:

1.Strong competition in retail space and dairy segment
2.Dependence on weather for agricultural products
3.Inflation makes it difficult to maintain competitive pricing

Heritage Foods India Competition
Competitors

Below are the top 8 Heritage Foods India competitors:

1.Big Bazaar and Food Bazaar
2.Spencers
3.More Retail

4.Nilgiris 1905

5. Amul
6. Britannia
7. Nestle

8.Local dairies, vegetable markets (mandai)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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