Heritage Foods India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Heritage Foods India analyses the brand by its strengths, weaknesses, opportunities & threats. In Heritage Foods India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Heritage Foods India to benchmark its business & performance as compared to the competitors. Heritage Foods India is one of the leading brands in the food & beverages sector.

The article below lists the Heritage Foods India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Heritage Foods India SWOT Analysis:

SWOT Analysis of Heritage Foods India

For Heritage Foods India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Heritage Foods India Strengths

The strengths of Heritage Foods India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Heritage Foods India :

1.A well-established brand in South India
2. Good quality, hygienic products are affordable prices
3. One of the largest dairy in South India
4. Wide product range including milk, milk products, bakery products, fresh fruits and vegetables, etc

5.Procurement of milk from cooperative dairies and agricultural products from farmers, helping the farmers, dairies to get a fair price

6.Educating farmers about best practices in agriculture and dairy farming

7.Good supply network

8. Good network of ‘Heritage Fresh’ retail stores in Hyderabad, Bangalore and Chennai

9.Home delivery of retail grocery products

Heritage Foods India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Heritage Foods India SWOT Analysis:

1. Presence mainly in South India
2.Limited global presence and low number of stores pan India
3.Strong competition in all sectors of operations means limited market share growth


Heritage Foods India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Heritage Foods India SWOT Analysis:

1.Rise in purchasing power of people
2.Pan India expansion of ‘Heritage Fresh’ retail stores
3.Acquisition of regional dairies

4.Market and advertise Heritage as a national brand and increase its reach

Heritage Foods India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Heritage Foods India are as mentioned:

1.Strong competition in retail space and dairy segment
2.Dependence on weather for agricultural products
3.Inflation makes it difficult to maintain competitive pricing


Heritage Foods India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Heritage Foods India:

1.Big Bazaar and Food Bazaar
2.Spencers
3.More Retail

4.Nilgiris 1905

5. Amul
6. Britannia
7. Nestle

8.Local dairies, vegetable markets (mandai)

Hence this concludes the Heritage Foods India SWOT analysis.

Continue reading more about the brand/company.

About Heritage Foods India

Heritage Foods India Overview
Parent Company

Heritage Foods India Ltd

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Health Heritage Happiness

USP

One of the largest dairy of South India, with prominent presence in retail and foods sector

Heritage Foods India STP
Segmentation

People who need milk, dairy products along with grocery and food products

Target Market

Middle class families of India

Positioning

Trusted supplier of fresh, healthy, hygienic and affordable dairy and food products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Heritage Foods India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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