Heritage Foods India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Heritage Foods India analyses the brand by its strengths, weaknesses, opportunities & threats. In Heritage Foods India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Heritage Foods India to benchmark its business & performance as compared to the competitors. Heritage Foods India is one of the leading brands in the food & beverages sector.

The table below lists the Heritage Foods India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Heritage Foods India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Heritage Foods India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Heritage Foods India Brand Analysis
Parent Company

Heritage Foods India Ltd


Food Products


Food & Beverages

Tagline/ Slogan

Health Heritage Happiness


One of the largest dairy of South India, with prominent presence in retail and foods sector

Heritage Foods India STP

People who need milk, dairy products along with grocery and food products

Target Group

Middle class families of India


Trusted supplier of fresh, healthy, hygienic and affordable dairy and food products

SWOT Analysis of Heritage Foods India
Heritage Foods India Strengths

Below are the Strengths in the SWOT Analysis of Heritage Foods India:

1.A well-established brand in South India
2. Good quality, hygienic products are affordable prices
3. One of the largest dairy in South India
4. Wide product range including milk, milk products, bakery products, fresh fruits and vegetables, etc

5.Procurement of milk from cooperative dairies and agricultural products from farmers, helping the farmers, dairies to get a fair price

6.Educating farmers about best practices in agriculture and dairy farming

7.Good supply network

8. Good network of ‘Heritage Fresh’ retail stores in Hyderabad, Bangalore and Chennai

9.Home delivery of retail grocery products

Heritage Foods India Weaknesses

Here are the weaknesses in the Heritage Foods India SWOT Analysis:

1. Presence mainly in South India
2.Limited global presence and low number of stores pan India
3.Strong competition in all sectors of operations means limited market share growth

Heritage Foods India Opportunities

Following are the Opportunities in Heritage Foods India SWOT Analysis:

1.Rise in purchasing power of people
2.Pan India expansion of ‘Heritage Fresh’ retail stores
3.Acquisition of regional dairies

4.Market and advertise Heritage as a national brand and increase its reach

Heritage Foods India Threats

The threats in the SWOT Analysis of Heritage Foods India are as mentioned:

1.Strong competition in retail space and dairy segment
2.Dependence on weather for agricultural products
3.Inflation makes it difficult to maintain competitive pricing

Heritage Foods India Competition
Heritage Foods India Competitors

Below are the top 8 competitors of Heritage Foods India:

1.Big Bazaar and Food Bazaar
3.More Retail

4.Nilgiris 1905

5. Amul
6. Britannia
7. Nestle

8.Local dairies, vegetable markets (mandai)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Heritage Foods India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin