Heritage Foods India SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Heritage Foods India analyses the brand by its strengths, weaknesses, opportunities & threats. In Heritage Foods India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Heritage Foods India to benchmark its business & performance as compared to the competitors. Heritage Foods India is one of the leading brands in the food & beverages sector.
The table below lists the Heritage Foods India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Heritage Foods India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the largest dairy of South India, with prominent presence in retail and foods sector
Heritage Foods India STP
People who need milk, dairy products along with grocery and food products
Middle class families of India
Trusted supplier of fresh, healthy, hygienic and affordable dairy and food products
SWOT Analysis of Heritage Foods India
Heritage Foods India Strengths
Below are the Strengths in the SWOT Analysis of Heritage Foods India:
1.A well-established brand in South India 2. Good quality, hygienic products are affordable prices 3. One of the largest dairy in South India 4. Wide product range including milk, milk products, bakery products, fresh fruits and vegetables, etc
5.Procurement of milk from cooperative dairies and agricultural products from farmers, helping the farmers, dairies to get a fair price
6.Educating farmers about best practices in agriculture and dairy farming
7.Good supply network
8. Good network of ‘Heritage Fresh’ retail stores in Hyderabad, Bangalore and Chennai
9.Home delivery of retail grocery products
Heritage Foods India Weaknesses
Here are the weaknesses in the Heritage Foods India SWOT Analysis:
1. Presence mainly in South India 2.Limited global presence and low number of stores pan India 3.Strong competition in all sectors of operations means limited market share growth
Heritage Foods India Opportunities
Following are the Opportunities in Heritage Foods India SWOT Analysis:
1.Rise in purchasing power of people 2.Pan India expansion of ‘Heritage Fresh’ retail stores 3.Acquisition of regional dairies
4.Market and advertise Heritage as a national brand and increase its reach
Heritage Foods India Threats
The threats in the SWOT Analysis of Heritage Foods India are as mentioned:
1.Strong competition in retail space and dairy segment 2.Dependence on weather for agricultural products 3.Inflation makes it difficult to maintain competitive pricing
Heritage Foods India Competition
Heritage Foods India Competitors
Below are the top 8 competitors of Heritage Foods India:
1.Big Bazaar and Food Bazaar 2.Spencers 3.More Retail
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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