Del Monte Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Del Monte Foods

Food Products

Food & Beverages

Eat healthy. Live healthy; Taste Like Never Before

A world class branded foods and pet food company, known for its unique products

People who are prospective buyer of food products or pet food

Middle and upper middle class families

As a brand with products having unique taste and superior quality

1.Del Monte Juice
2.Del Monte Ketchup

The above mentioned brands are the prominent products under the Del Monte Foods product portfolio.

Below are the Strengths in the SWOT Analysis of Del Monte Foods:

1.A globally recognized brand
2. Loyal customer base
3. Strong financial muscle
4. Unique products on offer

5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc.

6.Successful marketing and advertising strategies

7.Market leadership in most of its segments of operation

Here are the weaknesses in the Del Monte Foods SWOT Analysis:

1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders
2.Narrow product range as compared to some other leading companies

Following are the Opportunities in Del Monte Foods SWOT Analysis:

1.Advertise and market itself aggressively
2.Introduce new products
3.Acquisitions

4.Expansion in untapped  markets

The threats in the SWOT Analysis of Del Monte Foods are as mentioned:

1.Rise in cost of raw material
2.Strong competition
3.Economic slowdown and Euro zone crisis

Below are the top 4 Del Monte Foods competitors:

1.Mars
2.Nestle
3.ConAgra Foods

4.Pinnacle