Del Monte Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Del Monte Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Del Monte Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Del Monte Foods to benchmark its business & performance as compared to the competitors and industry. As of 2020, Del Monte Foods is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Del Monte Foods competitors and includes Del Monte Foods target market, segmentation, positioning & Unique Selling Proposition (USP).

Del Monte Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Del Monte Foods Brand Analysis
Parent Company

Del Monte Foods

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Eat healthy. Live healthy; Taste Like Never Before

USP

A world class branded foods and pet food company, known for its unique products

Del Monte Foods STP
Del Monte Foods Segmentation

People who are prospective buyer of food products or pet food

Del Monte Foods Target Market

Middle and upper middle class families

Del Monte Foods Positioning

As a brand with products having unique taste and superior quality

Del Monte Foods Product Portfolio
Brands

1.Del Monte Juice
2.Del Monte Ketchup

The above mentioned brands are the prominent products under the Del Monte Foods product portfolio.

Del Monte Foods SWOT Analysis
Del Monte Foods Strengths

Below are the Strengths in the SWOT Analysis of Del Monte Foods:

1.A globally recognized brand
2. Loyal customer base
3. Strong financial muscle
4. Unique products on offer

5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc.

6.Successful marketing and advertising strategies

7.Market leadership in most of its segments of operation

Del Monte Foods Weaknesses

Here are the weaknesses in the Del Monte Foods SWOT Analysis:

1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders
2.Narrow product range as compared to some other leading companies

Del Monte Foods Opportunities

Following are the Opportunities in Del Monte Foods SWOT Analysis:

1.Advertise and market itself aggressively
2.Introduce new products
3.Acquisitions

4.Expansion in untapped  markets

Del Monte Foods Threats

The threats in the SWOT Analysis of Del Monte Foods are as mentioned:

1.Rise in cost of raw material
2.Strong competition
3.Economic slowdown and Euro zone crisis

Del Monte Foods Competition
Competitors

Below are the top 4 Del Monte Foods competitors:

1.Mars
2.Nestle
3.ConAgra Foods

4.Pinnacle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Del Monte Foods. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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