Del Monte Foods SWOT Analysis, Competitors & USP
SWOT analysis of Del Monte Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Del Monte Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Del Monte Foods to benchmark its business & performance as compared to the competitors. Del Monte Foods is one of the leading brands in the food & beverages sector.
The table below lists the Del Monte Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Del Monte Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Del Monte Foods Brand Analysis | |
|---|---|
| Parent Company |
Del Monte Foods |
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
Eat healthy. Live healthy; Taste Like Never Before |
| USP |
A world class branded foods and pet food company, known for its unique products |
| Del Monte Foods STP | |
| Segment |
People who are prospective buyer of food products or pet food |
| Target Group |
Middle and upper middle class families |
| Positioning |
As a brand with products having unique taste and superior quality |
| Del Monte Foods Product Portfolio | |
| Brands |
1.Del Monte Juice The above mentioned brands are the prominent products under the Del Monte Foods product portfolio. |
| SWOT Analysis of Del Monte Foods | |
| Del Monte Foods Strengths |
Below are the Strengths in the SWOT Analysis of Del Monte Foods: 1.A globally recognized brand 5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc. 6.Successful marketing and advertising strategies 7.Market leadership in most of its segments of operation |
| Del Monte Foods Weaknesses |
Here are the weaknesses in the Del Monte Foods SWOT Analysis: 1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders |
| Del Monte Foods Opportunities |
Following are the Opportunities in Del Monte Foods SWOT Analysis: 1.Advertise and market itself aggressively 4.Expansion in untapped markets |
| Del Monte Foods Threats |
The threats in the SWOT Analysis of Del Monte Foods are as mentioned: 1.Rise in cost of raw material |
| Del Monte Foods Competition | |
| Del Monte Foods Competitors |
Below are the top 4 competitors of Del Monte Foods: 1.Mars 4.Pinnacle |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Del Monte Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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