Del Monte Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10471

SWOT analysis of Del Monte Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Del Monte Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Del Monte Foods to benchmark its business & performance as compared to the competitors and industry. Del Monte Foods is one of the leading brands in the food & beverages sector. The table below also lists the top Del Monte Foods competitors and elaborates Del Monte Foods market segmentation, target group, positioning & Unique Selling Proposition (USP).

Del Monte Foods SWOT, Competitors, Marketing STP & Brand analysis Table
Del Monte Foods Brand Analysis
Parent Company

Del Monte Foods

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Eat healthy. Live healthy; Taste Like Never Before

USP

A world class branded foods and pet food company, known for its unique products

Del Monte Foods STP
Segment

People who are prospective buyer of food products or pet food

Target Group

Middle and upper middle class families

Positioning

As a brand with products having unique taste and superior quality

Del Monte Foods Product Portfolio
Brands

1.Del Monte Juice
2.Del Monte Ketchup

The above mentioned brands are the prominent products under the Del Monte Foods product portfolio.

Del Monte Foods SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Del Monte Foods. Strengths are:

1.A globally recognized brand
2. Loyal customer base
3. Strong financial muscle
4. Unique products on offer

5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc.

6.Successful marketing and advertising strategies

7.Market leadership in most of its segments of operation

Weaknesses

Here are the weaknesses in the Del Monte Foods SWOT Analysis:

1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders
2.Narrow product range as compared to some other leading companies

Opportunities

Following are the Opportunities in Del Monte Foods SWOT Analysis:

1.Advertise and market itself aggressively
2.Introduce new products
3.Acquisitions

4.Expansion in untapped  markets

Threats

The threats in the SWOT Analysis of Del Monte Foods are as mentioned:

1.Rise in cost of raw material
2.Strong competition
3.Economic slowdown and Euro zone crisis

Del Monte Foods Competition
Competitors

Below are the top 4 Del Monte Foods competitors:

1.Mars
2.Nestle
3.ConAgra Foods

4.Pinnacle

The brandguide table above concludes the Del Monte Foods SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Del Monte Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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