Del Monte Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8756

SWOT Analysis of Del Monte Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Del Monte Foods

Parent Company

Del Monte Foods


Food Products


Food & Beverages

Tagline/ Slogan

Eat healthy. Live healthy; Taste Like Never Before


A world class branded foods and pet food company, known for its unique products

Del Monte Foods STP


People who are prospective buyer of food products or pet food

Target Group

Middle and upper middle class families


As a brand with products having unique taste and superior quality

Product Portfolio


1.Del Monte Juice
2.Del Monte Ketchup

Del Monte Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Del Monte Foods :

1.A globally recognized brand
2. Loyal customer base
3. Strong financial muscle
4. Unique products on offer

5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc.

6.Successful marketing and advertising strategies

7.Market leadership in most of its segments of operation


1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders
2.Narrow product range as compared to some other leading companies


1.Advertise and market itself aggressively
2.Introduce new products

4.Expansion in untapped  markets


1.Rise in cost of raw material
2.Strong competition
3.Economic slowdown and Euro zone crisis

Del Monte Foods Competition


Below are the 4 main Del Monte Foods competitors :

3.ConAgra Foods


The brandguide table above concludes the Del Monte Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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