SWOT Analysis of Del Monte Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Del Monte Foods |
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Parent Company |
Del Monte Foods |
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Category |
Food Products |
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Sector |
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Tagline/ Slogan |
Eat healthy. Live healthy; Taste Like Never Before |
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USP |
A world class branded foods and pet food company, known for its unique products |
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Del Monte Foods STP |
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Segment |
People who are prospective buyer of food products or pet food |
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Target Group |
Middle and upper middle class families |
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Positioning |
As a brand with products having unique taste and superior quality |
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Product Portfolio |
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Brands |
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Del Monte Foods SWOT Analysis |
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Strengths |
1.A globally recognized brand 5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc. 6.Successful marketing and advertising strategies 7.Market leadership in most of its segments of operation |
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Weaknesses |
1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders |
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Opportunities |
1.Advertise and market itself aggressively 4.Expansion in untapped markets |
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Threats |
1.Rise in cost of raw material |
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Del Monte Foods Competition |
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Competitors |
1.Mars 4.Pinnacle |
The brandguide table above concludes the Del Monte Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Del Monte Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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