Kraft Foods SWOT Analysis
Kraft Foods is one of the leading brands in the food & beverages sector. Kraft Foods SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kraft Foods:
Quick Glance:
Kraft Foods Strengths
- Market leader in confectionery segment
- A globally recognized brand
- Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
- An employee strength of about 126,000 people
- Strong financial muscle
- Strong R&D and innovation
- Strong supply chain network
- Diverse product range including confectionery, dairy products, cheese, beverages, other food products
- Brand loyalty and recall
- Association and sponsorship to various sports events
- Presence in more than 70 countries
Above are the strengths in the SWOT Analysis of Kraft Foods. The strengths of Kraft Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kraft Foods Weaknesses
- Instances of product recall have affected the brand image
- Tough competition means brand switching in the segment is quite high
These were the weaknesses in the Kraft Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Kraft Foods
Kraft Foods Opportunities
- Acquisition of Cadbury gives an opportunity to increase reach in developing countries
- Acquisition of competition
- Product line extension with launch of pet food
Above we covered the opportunities in Kraft Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kraft Foods Threats
- Health consciousness amongst people possess a threat to the confectionery market
- Rise in cost of raw material
- Eurozone crisis and global economic slowdown
- Stiff competition
The threats in the SWOT Analysis of Kraft Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Kraft Foods SWOT analysis.
Continue reading more about the brand/company.
About Kraft Foods
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kraft Foods Overview | |
|---|---|
| Parent Company |
Kraft Foods Company |
| Category |
Confectionery, Food and Beverage |
| Sector | |
| Tagline/ Slogan |
Make today delicious |
| USP |
World’s largest confectionery and processed foods brand |
| Kraft Foods STP | |
| Segmentation |
People who are perspective buyers of confectionery, dairy, beverages and other food items |
| Target Market |
All age groups, and all income groups |
| Positioning |
A globally recognized, premium quality foods brand, having market leadership in confectionery segment |
| Kraft Foods Product Portfolio | |
| Brands |
The above mentioned brands are the prominent products under the Kraft Foods product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kraft Foods. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
