Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Kraft Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Kraft Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kraft Foods to benchmark its business & performance as compared to the competitors. Kraft Foods is one of the leading brands in the food & beverages sector.
The table below lists the Kraft Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kraft Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The above mentioned brands are the prominent products under the Kraft Foods product portfolio.
SWOT Analysis of Kraft Foods
Kraft Foods Strengths
Below are the Strengths in the SWOT Analysis of Kraft Foods:
1.Market leader in confectionery segment 2.A globally recognized brand 3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc. 4. An employee strength of about 126,000 people
5. Strong financial muscle
6. Strong R&D and innovation
7. Strong supply chain network
8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products
9. Brand loyalty and recall
10.Association and sponsorship to various sports events
11.Presence in more than 70 countries
Kraft Foods Weaknesses
Here are the weaknesses in the Kraft Foods SWOT Analysis:
1. Instances of product recall have affected the brand image 2. Tough competition means brand switching in the segment is quite high
Kraft Foods Opportunities
Following are the Opportunities in Kraft Foods SWOT Analysis:
1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries 2.Acquisition of competition 3.Product line extension with launch of pet food
Kraft Foods Threats
The threats in the SWOT Analysis of Kraft Foods are as mentioned:
1.Health consciousness amongst people possess a threat to the confectionery market 2.Rise in cost of raw material 3.Eurozone crisis and global economic slowdown
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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