Kraft Foods SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Kraft Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kraft Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Kraft Foods is one of the leading brands in the food & beverages sector. The article below lists the Kraft Foods SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Kraft Foods

For Kraft Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kraft Foods Strengths

The strengths of Kraft Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Kraft Foods :

1.Market leader in confectionery segment
2.A globally recognized brand
3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
4. An employee strength of about 126,000 people

5. Strong financial muscle

6. Strong R&D and innovation

7. Strong supply chain network

8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products

9. Brand loyalty and recall

10.Association and sponsorship to various sports events

11.Presence in more than 70 countries

Kraft Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kraft Foods SWOT Analysis:

1. Instances of product recall have affected the brand image
2. Tough competition means brand switching in the segment is quite high

Kraft Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kraft Foods SWOT Analysis:

1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries
2.Acquisition of competition
3.Product line extension with launch of pet food

Kraft Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kraft Foods are as mentioned:

1.Health consciousness amongst people possess a threat to the confectionery market
2.Rise in cost of raw material
3.Eurozone crisis and global economic slowdown

4.Stiff competition

Kraft Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Kraft Foods:

3.Nestle Ltd


5. General Mills
6. Amul

Hence this concludes the Kraft Foods SWOT analysis.

Continue reading more about the brand/company.

About Kraft Foods

Kraft Foods Overview
Parent Company

Kraft Foods Company


Confectionery, Food and Beverage


Food & Beverages

Tagline/ Slogan

Make today delicious


World’s largest confectionery and processed foods brand

Kraft Foods STP

People who are perspective buyers of confectionery, dairy, beverages and other food items

Target Market

All age groups, and all income groups


A globally recognized, premium quality foods brand, having market leadership in confectionery segment

Kraft Foods Product Portfolio


The above mentioned brands are the prominent products under the Kraft Foods product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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