Kraft Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kraft Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kraft Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kraft Foods to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kraft Foods is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kraft Foods competitors and includes Kraft Foods target market, segmentation, positioning & Unique Selling Proposition (USP).

Kraft Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kraft Foods Brand Analysis
Parent Company

Kraft Foods Company


Confectionery, Food and Beverage


Food & Beverages

Tagline/ Slogan

Make today delicious


World’s largest confectionery and processed foods brand

Kraft Foods STP
Kraft Foods Segmentation

People who are perspective buyers of confectionery, dairy, beverages and other food items

Kraft Foods Target Market

All age groups, and all income groups

Kraft Foods Positioning

A globally recognized, premium quality foods brand, having market leadership in confectionery segment

Kraft Foods Product Portfolio


The above mentioned brands are the prominent products under the Kraft Foods product portfolio.

Kraft Foods SWOT Analysis
Kraft Foods Strengths

Below are the Strengths in the SWOT Analysis of Kraft Foods:

1.Market leader in confectionery segment
2.A globally recognized brand
3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
4. An employee strength of about 126,000 people

5. Strong financial muscle

6. Strong R&D and innovation

7. Strong supply chain network

8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products

9. Brand loyalty and recall

10.Association and sponsorship to various sports events

11.Presence in more than 70 countries

Kraft Foods Weaknesses

Here are the weaknesses in the Kraft Foods SWOT Analysis:

1. Instances of product recall have affected the brand image
2. Tough competition means brand switching in the segment is quite high

Kraft Foods Opportunities

Following are the Opportunities in Kraft Foods SWOT Analysis:

1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries
2.Acquisition of competition
3.Product line extension with launch of pet food

Kraft Foods Threats

The threats in the SWOT Analysis of Kraft Foods are as mentioned:

1.Health consciousness amongst people possess a threat to the confectionery market
2.Rise in cost of raw material
3.Eurozone crisis and global economic slowdown

4.Stiff competition

Kraft Foods Competition

Below are the top 6 Kraft Foods competitors:

3.Nestle Ltd


5. General Mills
6. Amul

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kraft Foods. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin