Kraft Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kraft Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Kraft Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kraft Foods to benchmark its business & performance as compared to the competitors. Kraft Foods is one of the leading brands in the food & beverages sector.

The table below lists the Kraft Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kraft Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kraft Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kraft Foods Brand Analysis
Parent Company

Kraft Foods Company

Category

Confectionery, Food and Beverage

Sector

Food & Beverages

Tagline/ Slogan

Make today delicious

USP

World’s largest confectionery and processed foods brand

Kraft Foods STP
Segment

People who are perspective buyers of confectionery, dairy, beverages and other food items

Target Group

All age groups, and all income groups

Positioning

A globally recognized, premium quality foods brand, having market leadership in confectionery segment

Kraft Foods Product Portfolio
Brands

1.Toblerone
2.Cadbury

The above mentioned brands are the prominent products under the Kraft Foods product portfolio.

SWOT Analysis of Kraft Foods
Kraft Foods Strengths

Below are the Strengths in the SWOT Analysis of Kraft Foods:

1.Market leader in confectionery segment
2.A globally recognized brand
3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
4. An employee strength of about 126,000 people

5. Strong financial muscle

6. Strong R&D and innovation

7. Strong supply chain network

8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products

9. Brand loyalty and recall

10.Association and sponsorship to various sports events

11.Presence in more than 70 countries

Kraft Foods Weaknesses

Here are the weaknesses in the Kraft Foods SWOT Analysis:

1. Instances of product recall have affected the brand image
2. Tough competition means brand switching in the segment is quite high

Kraft Foods Opportunities

Following are the Opportunities in Kraft Foods SWOT Analysis:

1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries
2.Acquisition of competition
3.Product line extension with launch of pet food

Kraft Foods Threats

The threats in the SWOT Analysis of Kraft Foods are as mentioned:

1.Health consciousness amongst people possess a threat to the confectionery market
2.Rise in cost of raw material
3.Eurozone crisis and global economic slowdown

4.Stiff competition

Kraft Foods Competition
Kraft Foods Competitors

Below are the top 6 competitors of Kraft Foods:

1.Mars
2.Hershey’s
3.Nestle Ltd

4.PepsiCo

5. General Mills
6. Amul


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kraft Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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