Published in Food & Beverages category by MBA Skool Team
Kraft Foods is one of the leading brands in the food & beverages sector. Kraft Foods SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kraft Foods:
Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
An employee strength of about 126,000 people
Strong financial muscle
Strong R&D and innovation
Strong supply chain network
Diverse product range including confectionery, dairy products, cheese, beverages, other food products
Brand loyalty and recall
Association and sponsorship to various sports events
Presence in more than 70 countries
Above are the strengths in the SWOT Analysis of Kraft Foods. The strengths of Kraft Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kraft Foods Weaknesses
Instances of product recall have affected the brand image
Tough competition means brand switching in the segment is quite high
These were the weaknesses in the Kraft Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The above mentioned brands are the prominent products under the Kraft Foods product portfolio.
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