Kraft Foods SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Kraft Foods is one of the leading brands in the food & beverages sector. Kraft Foods SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kraft Foods:

Kraft Foods Strengths

  1. Market leader in confectionery segment
  2. A globally recognized brand
  3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
  4. An employee strength of about 126,000 people
  5. Strong financial muscle
  6. Strong R&D and innovation
  7. Strong supply chain network
  8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products
  9. Brand loyalty and recall
  10. Association and sponsorship to various sports events
  11. Presence in more than 70 countries

Above are the strengths in the SWOT Analysis of Kraft Foods. The strengths of Kraft Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kraft Foods Weaknesses

  1. Instances of product recall have affected the brand image
  2. Tough competition means brand switching in the segment is quite high

These were the weaknesses in the Kraft Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kraft Foods Opportunities

  1. Acquisition of Cadbury gives an opportunity to increase reach in developing countries
  2. Acquisition of competition
  3. Product line extension with launch of pet food

Above we covered the opportunities in Kraft Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kraft Foods Threats

  1. Health consciousness amongst people possess a threat to the confectionery market
  2. Rise in cost of raw material
  3. Eurozone crisis and global economic slowdown
  4. Stiff competition

The threats in the SWOT Analysis of Kraft Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kraft Foods SWOT analysis.

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About Kraft Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kraft Foods Overview
Parent Company

Kraft Foods Company


Confectionery, Food and Beverage


Food & Beverages

Tagline/ Slogan

Make today delicious


World’s largest confectionery and processed foods brand

Kraft Foods STP

People who are perspective buyers of confectionery, dairy, beverages and other food items

Target Market

All age groups, and all income groups


A globally recognized, premium quality foods brand, having market leadership in confectionery segment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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