Kraft Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Kraft Foods Company

Confectionery, Food and Beverage

Food & Beverages

Make today delicious

World’s largest confectionery and processed foods brand

People who are perspective buyers of confectionery, dairy, beverages and other food items

All age groups, and all income groups

A globally recognized, premium quality foods brand, having market leadership in confectionery segment

1.Toblerone
2.Cadbury

The above mentioned brands are the prominent products under the Kraft Foods product portfolio.

Below are the Strengths in the SWOT Analysis of Kraft Foods:

1.Market leader in confectionery segment
2.A globally recognized brand
3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
4. An employee strength of about 126,000 people

5. Strong financial muscle

6. Strong R&D and innovation

7. Strong supply chain network

8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products

9. Brand loyalty and recall

10.Association and sponsorship to various sports events

11.Presence in more than 70 countries

Here are the weaknesses in the Kraft Foods SWOT Analysis:

1. Instances of product recall have affected the brand image
2. Tough competition means brand switching in the segment is quite high

Following are the Opportunities in Kraft Foods SWOT Analysis:

1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries
2.Acquisition of competition
3.Product line extension with launch of pet food

The threats in the SWOT Analysis of Kraft Foods are as mentioned:

1.Health consciousness amongst people possess a threat to the confectionery market
2.Rise in cost of raw material
3.Eurozone crisis and global economic slowdown

4.Stiff competition

Below are the top 6 Kraft Foods competitors:

1.Mars
2.Hershey’s
3.Nestle Ltd

4.PepsiCo

5. General Mills
6. Amul