Kraft Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 18987

SWOT Analysis of Kraft Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kraft Foods

Parent Company

Kraft Foods Company


Confectionery, Food and Beverage


Food & Beverages

Tagline/ Slogan

Make today delicious


World’s largest confectionery and processed foods brand

Kraft Foods STP


People who are perspective buyers of confectionery, dairy, beverages and other food items

Target Group

All age groups, and all income groups


A globally recognized, premium quality foods brand, having market leadership in confectionery segment

Product Portfolio



Kraft Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kraft Foods :

1.Market leader in confectionery segment
2.A globally recognized brand
3. Popular subsidiary brands like Cadbury, Kraft, Jacobs, Tang, Maxwell House, Milka, Oreo, etc.
4. An employee strength of about 126,000 people

5. Strong financial muscle

6. Strong R&D and innovation

7. Strong supply chain network

8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products

9. Brand loyalty and recall

10.Association and sponsorship to various sports events

11.Presence in more than 70 countries


1. Instances of product recall have affected the brand image
2. Tough competition means brand switching in the segment is quite high


1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries
2.Acquisition of competition
3.Product line extension with launch of pet food


1.Health consciousness amongst people possess a threat to the confectionery market
2.Rise in cost of raw material
3.Eurozone crisis and global economic slowdown

4.Stiff competition

Kraft Foods Competition


Below are the 6 main Kraft Foods competitors :

3.Nestle Ltd


5. General Mills
6. Amul

The brandguide table above concludes the Kraft Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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