Kraft Foods SWOT Analysis, Competitors & USP
SWOT analysis of Kraft Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Kraft Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kraft Foods to benchmark its business & performance as compared to the competitors. Kraft Foods is one of the leading brands in the food & beverages sector.
The table below lists the Kraft Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kraft Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Kraft Foods Brand Analysis | |
|---|---|
| Parent Company |
Kraft Foods Company |
| Category |
Confectionery, Food and Beverage |
| Sector | |
| Tagline/ Slogan |
Make today delicious |
| USP |
World’s largest confectionery and processed foods brand |
| Kraft Foods STP | |
| Segment |
People who are perspective buyers of confectionery, dairy, beverages and other food items |
| Target Group |
All age groups, and all income groups |
| Positioning |
A globally recognized, premium quality foods brand, having market leadership in confectionery segment |
| Kraft Foods Product Portfolio | |
| Brands |
The above mentioned brands are the prominent products under the Kraft Foods product portfolio. |
| SWOT Analysis of Kraft Foods | |
| Kraft Foods Strengths |
Below are the Strengths in the SWOT Analysis of Kraft Foods: 1.Market leader in confectionery segment 5. Strong financial muscle 6. Strong R&D and innovation 7. Strong supply chain network 8. Diverse product range including confectionery, dairy products, cheese, beverages, other food products 9. Brand loyalty and recall 10.Association and sponsorship to various sports events 11.Presence in more than 70 countries |
| Kraft Foods Weaknesses |
Here are the weaknesses in the Kraft Foods SWOT Analysis: 1. Instances of product recall have affected the brand image |
| Kraft Foods Opportunities |
Following are the Opportunities in Kraft Foods SWOT Analysis: 1.Acquisition of Cadbury gives an opportunity to increase reach in developing countries |
| Kraft Foods Threats |
The threats in the SWOT Analysis of Kraft Foods are as mentioned: 1.Health consciousness amongst people possess a threat to the confectionery market 4.Stiff competition |
| Kraft Foods Competition | |
| Kraft Foods Competitors |
Below are the top 6 competitors of Kraft Foods: 1.Mars 4.PepsiCo 5. General Mills |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kraft Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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