Bikanervala SWOT Analysis
Here is a detailed SWOT analysis of Bikanervala covering strengths, weaknesses, opportunities and threats.
Bikanervala Strengths
- High brand recall
- Strong brand name with rich history of over 100 years
- Numerous Bikanerwala showrooms serving multiple cuisines along with traditional sweets and snacks
- Number of products like sweet, bakery products, namkeens, chats and other fast food
- A strong brand in ‘Bikano’ manufacturing world class packaged namkeensand sweets
- Trusted brand for its quality, hygiene and taste
- Strong distribution network making the products available in India and abroad
- Innovation through use of technology in packaging
- Bikano chat cafes present in corporate houses and malls, serving western fast food along with Indian traditional snacks
- Affordable prices
- Products available in gift packs making it an ideal gift
Above are the strengths in the SWOT Analysis of Bikanervala. The strengths of Bikanervala looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bikanervala Weaknesses
- Limited number of stores and mostly concentrated in North India
- Strong competition from the unorganised sector also means limited market share
These were the weaknesses in the Bikanervala SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bikanervala Opportunities
- Increase its presence in international markets
- Increase its number of showrooms, Bikano chat cafes and reach out to customers throughout India
- Advertise itself on various platforms
- Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.
Above we covered the opportunities in Bikanervala SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bikanervala Threats
- Health consciousness amongst people
- Increase in cost of raw materials
- Inflation causing people to avoid unnecessary expenditure
- Global economic instability and recession
The threats in the SWOT Analysis of Bikanervala are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bikanervala SWOT analysis.
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About Bikanervala
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bikanervala Overview | |
|---|---|
| Parent Company |
Bikanervala |
| Category |
Food Products & Restaurant |
| Sector | |
| Tagline/ Slogan |
Sab KhaateHain |
| USP |
Good quality, fresh, hygienic and tasty Indian sweets and snacks |
| Bikanervala STP | |
| Segmentation |
People who like Indian sweets, namkeens and other traditional snacks |
| Target Market |
Middle and upper middle class urban families |
| Positioning |
Indian sweets and snacks manufacturer as an alternate to western fast food |
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