Bikanervala SWOT Analysis, Competitors & USP
SWOT analysis of Bikanervala analyses the brand by its strengths, weaknesses, opportunities & threats. In Bikanervala SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bikanervala to benchmark its business & performance as compared to the competitors. Bikanervala is one of the leading brands in the food & beverages sector.
The table below lists the Bikanervala SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bikanervala competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Bikanervala Brand Analysis | |
|---|---|
| Parent Company |
Bikanervala |
| Category |
Food Products & Restaurant |
| Sector | |
| Tagline/ Slogan |
Sab KhaateHain |
| USP |
Good quality, fresh, hygienic and tasty Indian sweets and snacks |
| Bikanervala STP | |
| Segment |
People who like Indian sweets, namkeens and other traditional snacks |
| Target Group |
Middle and upper middle class urban families |
| Positioning |
Indian sweets and snacks manufacturer as an alternate to western fast food |
| SWOT Analysis of Bikanervala | |
| Bikanervala Strengths |
Below are the Strengths in the SWOT Analysis of Bikanervala: 1.High brand recall 5.A strong brand in ‘Bikano’ manufacturing world class packaged namkeensand sweets 6.Trusted brand for its quality, hygiene and taste 7.Strong distribution network making the products available in India and abroad 8.Innovation through use of technology in packaging 9.Bikano chat cafes present in corporate houses and malls, serving western fast food along with Indian traditional snacks 10.Affordable prices 11.Products available in gift packs making it an ideal gift |
| Bikanervala Weaknesses |
Here are the weaknesses in the Bikanervala SWOT Analysis: 1.Limited number of stores and mostly concentrated in North India |
| Bikanervala Opportunities |
Following are the Opportunities in Bikanervala SWOT Analysis: 1.Increase its presence in international markets 4.Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc. |
| Bikanervala Threats |
The threats in the SWOT Analysis of Bikanervala are as mentioned: 1.Health consciousness amongst people 4.Global economic instability and recession |
| Bikanervala Competition | |
| Bikanervala Competitors |
Below are the top 4 competitors of Bikanervala: 1.Lehar 4. Other local brands, sweet shops, bakeries, restaurants, etc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bikanervala. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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