Bikanervala SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bikanervala analyses the brand by its strengths, weaknesses, opportunities & threats. In Bikanervala SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bikanervala to benchmark its business & performance as compared to the competitors. Bikanervala is one of the leading brands in the food & beverages sector.

The table below lists the Bikanervala SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bikanervala competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bikanervala SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bikanervala Brand Analysis
Parent Company

Bikanervala

Category

Food Products & Restaurant

Sector

Food & Beverages

Tagline/ Slogan

Sab KhaateHain

USP

Good quality, fresh, hygienic and tasty Indian sweets and snacks

Bikanervala STP
Segment

People who like Indian sweets, namkeens and other traditional snacks

Target Group

Middle and upper middle class urban families

Positioning

Indian sweets and snacks manufacturer as an alternate to western fast food

SWOT Analysis of Bikanervala
Bikanervala Strengths

Below are the Strengths in the SWOT Analysis of Bikanervala:

1.High brand recall
2. Strong brand name with rich history of over 100 years
3. Numerous Bikanerwala showrooms serving multiple cuisines along with traditional sweets and snacks
4. Number of products like sweet, bakery products, namkeens, chats and other fast food

5.A strong brand in ‘Bikano’ manufacturing world class packaged namkeensand sweets

6.Trusted brand for its quality, hygiene and taste

7.Strong distribution network making the products available in India and abroad

8.Innovation through use of technology in packaging

9.Bikano chat cafes present in corporate houses and malls, serving western fast food along with Indian traditional snacks

10.Affordable prices

11.Products available in gift packs making it an ideal gift

Bikanervala Weaknesses

Here are the weaknesses in the Bikanervala SWOT Analysis:

1.Limited number of stores and mostly concentrated in North India
2.Strong competition from the unorganised sector also means limited market share

Bikanervala Opportunities

Following are the Opportunities in Bikanervala SWOT Analysis:

1.Increase its presence in international markets
2.Increase its number of showrooms, Bikano chat cafes and reach out to customers throughout India
3.Advertise itself on various platforms

4.Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.

Bikanervala Threats

The threats in the SWOT Analysis of Bikanervala are as mentioned:

1.Health consciousness amongst people
2.Increase in cost of raw materials
3.Inflation causing people to avoid unnecessary expenditure

4.Global economic instability and recession

Bikanervala Competition
Bikanervala Competitors

Below are the top 4 competitors of Bikanervala:

1.Lehar
2.Bikaji
3.Haldirams

4. Other local brands, sweet shops, bakeries, restaurants, etc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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