Bikanervala SWOT Analysis, Competitors, STP & USP

Bikanervala

Food Products & Restaurant

Food & Beverages

Sab KhaateHain

Good quality, fresh, hygienic and tasty Indian sweets and snacks

People who like Indian sweets, namkeens and other traditional snacks

Middle and upper middle class urban families

Indian sweets and snacks manufacturer as an alternate to western fast food

Below are the Strengths in the SWOT Analysis of Bikanervala:

1.High brand recall
2. Strong brand name with rich history of over 100 years
3. Numerous Bikanerwala showrooms serving multiple cuisines along with traditional sweets and snacks
4. Number of products like sweet, bakery products, namkeens, chats and other fast food

5.A strong brand in ‘Bikano’ manufacturing world class packaged namkeensand sweets

6.Trusted brand for its quality, hygiene and taste

7.Strong distribution network making the products available in India and abroad

8.Innovation through use of technology in packaging

9.Bikano chat cafes present in corporate houses and malls, serving western fast food along with Indian traditional snacks

10.Affordable prices

11.Products available in gift packs making it an ideal gift

Here are the weaknesses in the Bikanervala SWOT Analysis:

1.Limited number of stores and mostly concentrated in North India
2.Strong competition from the unorganised sector also means limited market share

Following are the Opportunities in Bikanervala SWOT Analysis:

1.Increase its presence in international markets
2.Increase its number of showrooms, Bikano chat cafes and reach out to customers throughout India
3.Advertise itself on various platforms

4.Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.

The threats in the SWOT Analysis of Bikanervala are as mentioned:

1.Health consciousness amongst people
2.Increase in cost of raw materials
3.Inflation causing people to avoid unnecessary expenditure

4.Global economic instability and recession

Below are the top 4 Bikanervala competitors:

1.Lehar
2.Bikaji
3.Haldirams

4. Other local brands, sweet shops, bakeries, restaurants, etc.