Bikanervala SWOT Analysis, Competitors & USP

Bikanervala SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bikanervala, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bikanervala to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bikanervala is one of the leading brands in the food & beverages sector.

The article below lists the Bikanervala SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bikanervala SWOT Analysis:

SWOT Analysis of Bikanervala

For Bikanervala, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bikanervala Strengths

The strengths of Bikanervala looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bikanervala :

1.High brand recall
2. Strong brand name with rich history of over 100 years
3. Numerous Bikanerwala showrooms serving multiple cuisines along with traditional sweets and snacks
4. Number of products like sweet, bakery products, namkeens, chats and other fast food

5.A strong brand in ‘Bikano’ manufacturing world class packaged namkeensand sweets

6.Trusted brand for its quality, hygiene and taste

7.Strong distribution network making the products available in India and abroad

8.Innovation through use of technology in packaging

9.Bikano chat cafes present in corporate houses and malls, serving western fast food along with Indian traditional snacks

10.Affordable prices

11.Products available in gift packs making it an ideal gift

Bikanervala Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bikanervala SWOT Analysis:

1.Limited number of stores and mostly concentrated in North India
2.Strong competition from the unorganised sector also means limited market share

Bikanervala Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bikanervala SWOT Analysis:

1.Increase its presence in international markets
2.Increase its number of showrooms, Bikano chat cafes and reach out to customers throughout India
3.Advertise itself on various platforms

4.Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.

Bikanervala Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bikanervala are as mentioned:

1.Health consciousness amongst people
2.Increase in cost of raw materials
3.Inflation causing people to avoid unnecessary expenditure

4.Global economic instability and recession

Bikanervala Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bikanervala:

1.Lehar
2.Bikaji
3.Haldirams

4. Other local brands, sweet shops, bakeries, restaurants, etc.

Hence this concludes the Bikanervala SWOT analysis.

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About Bikanervala

Bikanervala Overview
Parent Company	Bikanervala
Category	Food Products & Restaurant
Sector	Food & Beverages
Tagline/ Slogan	Sab KhaateHain
USP	Good quality, fresh, hygienic and tasty Indian sweets and snacks
Bikanervala STP
Segmentation	People who like Indian sweets, namkeens and other traditional snacks
Target Market	Middle and upper middle class urban families
Positioning	Indian sweets and snacks manufacturer as an alternate to western fast food

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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