Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Bikanervala analyses the brand by its strengths, weaknesses, opportunities & threats. In Bikanervala SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bikanervala to benchmark its business & performance as compared to the competitors. Bikanervala is one of the leading brands in the food & beverages sector.
The table below lists the Bikanervala SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bikanervala competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Good quality, fresh, hygienic and tasty Indian sweets and snacks
People who like Indian sweets, namkeens and other traditional snacks
Middle and upper middle class urban families
Indian sweets and snacks manufacturer as an alternate to western fast food
SWOT Analysis of Bikanervala
Below are the Strengths in the SWOT Analysis of Bikanervala:
1.High brand recall 2. Strong brand name with rich history of over 100 years 3. Numerous Bikanerwala showrooms serving multiple cuisines along with traditional sweets and snacks 4. Number of products like sweet, bakery products, namkeens, chats and other fast food
5.A strong brand in ‘Bikano’ manufacturing world class packaged namkeensand sweets
6.Trusted brand for its quality, hygiene and taste
7.Strong distribution network making the products available in India and abroad
8.Innovation through use of technology in packaging
9.Bikano chat cafes present in corporate houses and malls, serving western fast food along with Indian traditional snacks
11.Products available in gift packs making it an ideal gift
Here are the weaknesses in the Bikanervala SWOT Analysis:
1.Limited number of stores and mostly concentrated in North India 2.Strong competition from the unorganised sector also means limited market share
Following are the Opportunities in Bikanervala SWOT Analysis:
1.Increase its presence in international markets 2.Increase its number of showrooms, Bikano chat cafes and reach out to customers throughout India 3.Advertise itself on various platforms
4.Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.
The threats in the SWOT Analysis of Bikanervala are as mentioned:
1.Health consciousness amongst people 2.Increase in cost of raw materials 3.Inflation causing people to avoid unnecessary expenditure
4. Other local brands, sweet shops, bakeries, restaurants, etc.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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