Published in Food & Beverages category by MBA Skool Team
T.G.I. Fridays is one of the leading brands in the food & beverages sector. T.G.I. Fridays SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of T.G.I. Fridays:
T.G.I. Fridays is a popular brand name and brand popularity
Separate menus for lunch, dinner, fast food and beverages
TGIF has nearly 1000 locations worldwide
CSR activities in the field of hunger, education, etc.
Customer engagement program like ‘Give me more stripes’
T.G.I. Fridays is perceived as a fun place with good food, good drinks and good music
Successful marketing strategies like ’World Bartender Championship’
Above are the strengths in the SWOT Analysis of T.G.I. Fridays. The strengths of T.G.I. Fridays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
T.G.I. Fridays Weaknesses
Limited T.G.I. Fridays advertising compared to competitors
Lack of menu items for the health conscious people
These were the weaknesses in the T.G.I. Fridays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
T.G.I. Fridays Opportunities
Agressive advertising can be adopted by TGIF
Expansion in the untapped markets
Increase in purchasing power of people in developing countries, leading to improvement of their lifestyle
Above we covered the opportunities in T.G.I. Fridays SWOT Analysis. The opportunities for any brand can include prospects of future growth.
T.G.I. Fridays Threats
Fluctuations in the price of raw materials
Global economic instability can affect the business of T.G.I. Fridays
Health consciousness amongst people
The threats in the SWOT Analysis of T.G.I. Fridays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A casual dining restaurant serving good quality American food and beverages
T.G.I. Fridays STP
People looking for a casual dining restaurant to hang out with friends
Middle and upper class people from urban areas
A casual dining restaurant serving tasty food & beverages, where people can enjoy every day as they would on weekends
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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