T.G.I. Fridays SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13842

SWOT analysis of T.G.I. Fridays analyses the brand/company with its strengths, weaknesses, opportunities & threats. In T.G.I. Fridays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like T.G.I. Fridays to benchmark its business & performance as compared to the competitors and industry. T.G.I. Fridays is one of the leading brands in the food & beverages sector. The table below also lists the top T.G.I. Fridays competitors and elaborates T.G.I. Fridays market segmentation, target group, positioning & Unique Selling Proposition (USP).

T.G.I. Fridays SWOT, Competitors, Marketing STP & Brand analysis Table
T.G.I. Fridays Brand Analysis
Parent Company

T.G.I. Friday's


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

In here it’s always Friday


A casual dining restaurant serving good quality American food and beverages

T.G.I. Fridays STP

People looking for a casual dining restaurant to hang out with friends

Target Group

Middle and upper class people from urban areas


A casual dining restaurant serving tasty food & beverages, where people can enjoy every day as they would on weekends

T.G.I. Fridays SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of T.G.I. Fridays. Strengths are:

1. T.G.I. Fridays is a popular brand name and brand popularity
2. Separate menus for lunch, dinner, fast food and beverages
3. TGIF has nearly 1000 locations worldwide
4. CSR activities in the field of hunger, education, etc.

5. Customer engagement program like ‘Give me more stripes’

6. T.G.I. Fridays is perceived as a fun place with good food, good drinks and good music

7.Successful marketing strategies like ’World Bartender Championship’


Here are the weaknesses in the T.G.I. Fridays SWOT Analysis:

1.Limited T.G.I. Fridays advertising compared to competitors
3.Lack of menu items for the health conscious people


Following are the Opportunities in T.G.I. Fridays SWOT Analysis:

1.Agressive advertising can be adopted by TGIF
2.Expansion in the untapped markets
3.Increase in purchasing power of people in developing countries, leading to improvement of their lifestyle


The threats in the SWOT Analysis of T.G.I. Fridays are as mentioned:

1.Fluctuations in the price of raw materials
2.Global economic instability can affect the business of T.G.I. Fridays
3.Health consciousness amongst people

T.G.I. Fridays Competition

Below are the top 10 T.G.I. Fridays competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

9.Olive garden

10.Outback steakhouse

The brandguide table above concludes the T.G.I. Fridays SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to T.G.I. Fridays. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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