T.G.I. Fridays SWOT Analysis
T.G.I. Fridays is one of the leading brands in the food & beverages sector. T.G.I. Fridays SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of T.G.I. Fridays:
Quick Glance:
T.G.I. Fridays Strengths
- T.G.I. Fridays is a popular brand name and brand popularity
- Separate menus for lunch, dinner, fast food and beverages
- TGIF has nearly 1000 locations worldwide
- CSR activities in the field of hunger, education, etc.
- Customer engagement program like ‘Give me more stripes’
- T.G.I. Fridays is perceived as a fun place with good food, good drinks and good music
- Successful marketing strategies like ’World Bartender Championship’
Above are the strengths in the SWOT Analysis of T.G.I. Fridays. The strengths of T.G.I. Fridays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
T.G.I. Fridays Weaknesses
- Limited T.G.I. Fridays advertising compared to competitors
- Lack of menu items for the health conscious people
These were the weaknesses in the T.G.I. Fridays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
T.G.I. Fridays Opportunities
- Agressive advertising can be adopted by TGIF
- Expansion in the untapped markets
- Increase in purchasing power of people in developing countries, leading to improvement of their lifestyle
Above we covered the opportunities in T.G.I. Fridays SWOT Analysis. The opportunities for any brand can include prospects of future growth.
T.G.I. Fridays Threats
- Fluctuations in the price of raw materials
- Global economic instability can affect the business of T.G.I. Fridays
- Health consciousness amongst people
The threats in the SWOT Analysis of T.G.I. Fridays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the T.G.I. Fridays SWOT analysis.
Continue reading more about the brand/company.
About T.G.I. Fridays
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| T.G.I. Fridays Overview | |
|---|---|
| Parent Company |
T.G.I. Friday's |
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
In here it’s always Friday |
| USP |
A casual dining restaurant serving good quality American food and beverages |
| T.G.I. Fridays STP | |
| Segmentation |
People looking for a casual dining restaurant to hang out with friends |
| Target Market |
Middle and upper class people from urban areas |
| Positioning |
A casual dining restaurant serving tasty food & beverages, where people can enjoy every day as they would on weekends |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to T.G.I. Fridays. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
