T.G.I. Fridays SWOT Analysis
T.G.I. Fridays SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of T.G.I. Fridays, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
T.G.I. Fridays is one of the leading brands in the food & beverages sector. The article below lists the T.G.I. Fridays SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
T.G.I. Fridays Strengths
The strengths of T.G.I. Fridays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of T.G.I. Fridays :
1. T.G.I. Fridays is a popular brand name and brand popularity
2. Separate menus for lunch, dinner, fast food and beverages
3. TGIF has nearly 1000 locations worldwide
4. CSR activities in the field of hunger, education, etc.
5. Customer engagement program like ‘Give me more stripes’
6. T.G.I. Fridays is perceived as a fun place with good food, good drinks and good music
7.Successful marketing strategies like ’World Bartender Championship’
T.G.I. Fridays Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the T.G.I. Fridays SWOT Analysis:
1.Limited T.G.I. Fridays advertising compared to competitors
3.Lack of menu items for the health conscious people
T.G.I. Fridays Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in T.G.I. Fridays SWOT Analysis:
1.Agressive advertising can be adopted by TGIF
2.Expansion in the untapped markets
3.Increase in purchasing power of people in developing countries, leading to improvement of their lifestyle
T.G.I. Fridays Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of T.G.I. Fridays are as mentioned:
1.Fluctuations in the price of raw materials
2.Global economic instability can affect the business of T.G.I. Fridays
3.Health consciousness amongst people
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Hence this concludes the T.G.I. Fridays SWOT analysis.
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About T.G.I. Fridays
| T.G.I. Fridays Overview | |
|---|---|
| Parent Company |
T.G.I. Friday's |
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
In here it’s always Friday |
| USP |
A casual dining restaurant serving good quality American food and beverages |
| T.G.I. Fridays STP | |
| Segmentation |
People looking for a casual dining restaurant to hang out with friends |
| Target Market |
Middle and upper class people from urban areas |
| Positioning |
A casual dining restaurant serving tasty food & beverages, where people can enjoy every day as they would on weekends |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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