T.G.I. Fridays SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of T.G.I. Fridays analyses the brand by its strengths, weaknesses, opportunities & threats. In T.G.I. Fridays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like T.G.I. Fridays to benchmark its business & performance as compared to the competitors. T.G.I. Fridays is one of the leading brands in the food & beverages sector.

The article below lists the T.G.I. Fridays SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the T.G.I. Fridays SWOT Analysis:

SWOT Analysis of T.G.I. Fridays

For T.G.I. Fridays, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

T.G.I. Fridays Strengths

The strengths of T.G.I. Fridays looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of T.G.I. Fridays :

1. T.G.I. Fridays is a popular brand name and brand popularity
2. Separate menus for lunch, dinner, fast food and beverages
3. TGIF has nearly 1000 locations worldwide
4. CSR activities in the field of hunger, education, etc.

5. Customer engagement program like ‘Give me more stripes’

6. T.G.I. Fridays is perceived as a fun place with good food, good drinks and good music

7.Successful marketing strategies like ’World Bartender Championship’

T.G.I. Fridays Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the T.G.I. Fridays SWOT Analysis:

1.Limited T.G.I. Fridays advertising compared to competitors
3.Lack of menu items for the health conscious people

T.G.I. Fridays Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in T.G.I. Fridays SWOT Analysis:

1.Agressive advertising can be adopted by TGIF
2.Expansion in the untapped markets
3.Increase in purchasing power of people in developing countries, leading to improvement of their lifestyle

T.G.I. Fridays Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of T.G.I. Fridays are as mentioned:

1.Fluctuations in the price of raw materials
2.Global economic instability can affect the business of T.G.I. Fridays
3.Health consciousness amongst people

T.G.I. Fridays Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of T.G.I. Fridays:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

9.Olive garden

10.Outback steakhouse

Hence this concludes the T.G.I. Fridays SWOT analysis.

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About T.G.I. Fridays

T.G.I. Fridays Overview
Parent Company

T.G.I. Friday's


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

In here it’s always Friday


A casual dining restaurant serving good quality American food and beverages

T.G.I. Fridays STP

People looking for a casual dining restaurant to hang out with friends

Target Market

Middle and upper class people from urban areas


A casual dining restaurant serving tasty food & beverages, where people can enjoy every day as they would on weekends

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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