T.G.I. Fridays SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of T.G.I. Fridays analyses the brand/company with its strengths, weaknesses, opportunities & threats. In T.G.I. Fridays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like T.G.I. Fridays to benchmark its business & performance as compared to the competitors and industry. As of 2020, T.G.I. Fridays is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top T.G.I. Fridays competitors and includes T.G.I. Fridays target market, segmentation, positioning & Unique Selling Proposition (USP).

T.G.I. Fridays SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
T.G.I. Fridays Brand Analysis
Parent Company

T.G.I. Friday's


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

In here it’s always Friday


A casual dining restaurant serving good quality American food and beverages

T.G.I. Fridays STP
T.G.I. Fridays Segmentation

People looking for a casual dining restaurant to hang out with friends

T.G.I. Fridays Target Market

Middle and upper class people from urban areas

T.G.I. Fridays Positioning

A casual dining restaurant serving tasty food & beverages, where people can enjoy every day as they would on weekends

T.G.I. Fridays SWOT Analysis
T.G.I. Fridays Strengths

Below are the Strengths in the SWOT Analysis of T.G.I. Fridays:

1. T.G.I. Fridays is a popular brand name and brand popularity
2. Separate menus for lunch, dinner, fast food and beverages
3. TGIF has nearly 1000 locations worldwide
4. CSR activities in the field of hunger, education, etc.

5. Customer engagement program like ‘Give me more stripes’

6. T.G.I. Fridays is perceived as a fun place with good food, good drinks and good music

7.Successful marketing strategies like ’World Bartender Championship’

T.G.I. Fridays Weaknesses

Here are the weaknesses in the T.G.I. Fridays SWOT Analysis:

1.Limited T.G.I. Fridays advertising compared to competitors
3.Lack of menu items for the health conscious people

T.G.I. Fridays Opportunities

Following are the Opportunities in T.G.I. Fridays SWOT Analysis:

1.Agressive advertising can be adopted by TGIF
2.Expansion in the untapped markets
3.Increase in purchasing power of people in developing countries, leading to improvement of their lifestyle

T.G.I. Fridays Threats

The threats in the SWOT Analysis of T.G.I. Fridays are as mentioned:

1.Fluctuations in the price of raw materials
2.Global economic instability can affect the business of T.G.I. Fridays
3.Health consciousness amongst people

T.G.I. Fridays Competition

Below are the top 10 T.G.I. Fridays competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza

9.Olive garden

10.Outback steakhouse

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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