Confetteria Raffaello SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Confetteria Raffaello SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Confetteria Raffaello, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Confetteria Raffaello is one of the leading brands in the food & beverages sector. The article below lists the Confetteria Raffaello SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Confetteria Raffaello

For Confetteria Raffaello, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Confetteria Raffaello Strengths

The strengths of Confetteria Raffaello looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Confetteria Raffaello :

1.A popular brand and high product quality
2. Parent brand of Ferrero
3. Perceived as a premium quality product
4. Customer loyalty

5. A niche product, i.e. a coconut sweet

6.Attractive packaging

7.Ideal product for gifting

Confetteria Raffaello Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Confetteria Raffaello SWOT Analysis:

1.Being a premium product, they are expensive
2.Not easily available everywhere
3.Limited advertising as compared to top of the mind chocolate brands

Confetteria Raffaello Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Confetteria Raffaello SWOT Analysis:

1.Advertise on different platforms
2.Reach out in the developing markets
3.Rise in purchasing power of people in developing countries

Confetteria Raffaello Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Confetteria Raffaello are as mentioned:

1.Fear of imitation
2.Rise in cost of raw materials
3.Eurozone crisis and global economic instability

Confetteria Raffaello Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Confetteria Raffaello:


Hence this concludes the Confetteria Raffaello SWOT analysis.

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About Confetteria Raffaello

Confetteria Raffaello Overview
Parent Company





Food & Beverages

Tagline/ Slogan

OhneSchokolade (Absolutely…Without Chocolate)


A premium coconut almond sweet

Confetteria Raffaello STP

People looking for a premium sweet for eating or gifting

Target Market

All age group, especially children and youth


An alternate to chocolate based sweet, i.e. a premium sweet containing no chocolate

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Confetteria Raffaello. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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