Confetteria Raffaello SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Confetteria Raffaello analyses the brand by its strengths, weaknesses, opportunities & threats. In Confetteria Raffaello SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Confetteria Raffaello to benchmark its business & performance as compared to the competitors. Confetteria Raffaello is one of the leading brands in the food & beverages sector.

The table below lists the Confetteria Raffaello SWOT (Strengths, Weaknesses, Opportunities, Threats), top Confetteria Raffaello competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Confetteria Raffaello SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Confetteria Raffaello Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

OhneSchokolade (Absolutely…Without Chocolate)


A premium coconut almond sweet

Confetteria Raffaello STP

People looking for a premium sweet for eating or gifting

Target Group

All age group, especially children and youth


An alternate to chocolate based sweet, i.e. a premium sweet containing no chocolate

SWOT Analysis of Confetteria Raffaello
Confetteria Raffaello Strengths

Below are the Strengths in the SWOT Analysis of Confetteria Raffaello:

1.A popular brand and high product quality
2. Parent brand of Ferrero
3. Perceived as a premium quality product
4. Customer loyalty

5. A niche product, i.e. a coconut sweet

6.Attractive packaging

7.Ideal product for gifting

Confetteria Raffaello Weaknesses

Here are the weaknesses in the Confetteria Raffaello SWOT Analysis:

1.Being a premium product, they are expensive
2.Not easily available everywhere
3.Limited advertising as compared to top of the mind chocolate brands

Confetteria Raffaello Opportunities

Following are the Opportunities in Confetteria Raffaello SWOT Analysis:

1.Advertise on different platforms
2.Reach out in the developing markets
3.Rise in purchasing power of people in developing countries

Confetteria Raffaello Threats

The threats in the SWOT Analysis of Confetteria Raffaello are as mentioned:

1.Fear of imitation
2.Rise in cost of raw materials
3.Eurozone crisis and global economic instability

Confetteria Raffaello Competition
Confetteria Raffaello Competitors

Below are the top 2 competitors of Confetteria Raffaello:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Confetteria Raffaello. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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