Published in Food & Beverages category by MBA Skool Team
Confetteria Raffaello is one of the leading brands in the food & beverages sector. Confetteria Raffaello SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Confetteria Raffaello:
Above are the strengths in the SWOT Analysis of Confetteria Raffaello. The strengths of Confetteria Raffaello looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Confetteria Raffaello Weaknesses
Being a premium product, they are expensive
Not easily available everywhere
Limited advertising as compared to top of the mind chocolate brands
These were the weaknesses in the Confetteria Raffaello SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Confetteria Raffaello Opportunities
Advertise on different platforms
Reach out in the developing markets
Rise in purchasing power of people in developing countries
Above we covered the opportunities in Confetteria Raffaello SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Confetteria Raffaello Threats
Fear of imitation
Rise in cost of raw materials
Eurozone crisis and global economic instability
The threats in the SWOT Analysis of Confetteria Raffaello are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
People looking for a premium sweet for eating or gifting
All age group, especially children and youth
An alternate to chocolate based sweet, i.e. a premium sweet containing no chocolate
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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