Confetteria Raffaello SWOT Analysis
Confetteria Raffaello is one of the leading brands in the food & beverages sector. Confetteria Raffaello SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Confetteria Raffaello:
Quick Glance:
Confetteria Raffaello Strengths
- A popular brand and high product quality
- Parent brand of Ferrero
- Perceived as a premium quality product
- Customer loyalty
- A niche product, i.e. a coconut sweet
- Attractive packaging
- Ideal product for gifting
Above are the strengths in the SWOT Analysis of Confetteria Raffaello. The strengths of Confetteria Raffaello looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Confetteria Raffaello Weaknesses
- Being a premium product, they are expensive
- Not easily available everywhere
- Limited advertising as compared to top of the mind chocolate brands
These were the weaknesses in the Confetteria Raffaello SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Confetteria Raffaello Opportunities
- Advertise on different platforms
- Reach out in the developing markets
- Rise in purchasing power of people in developing countries
Above we covered the opportunities in Confetteria Raffaello SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Confetteria Raffaello Threats
- Fear of imitation
- Rise in cost of raw materials
- Eurozone crisis and global economic instability
The threats in the SWOT Analysis of Confetteria Raffaello are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Confetteria Raffaello SWOT analysis.
Continue reading more about the brand/company.
About Confetteria Raffaello
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Confetteria Raffaello Overview | |
|---|---|
| Parent Company |
Ferrero |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
OhneSchokolade (Absolutely…Without Chocolate) |
| USP |
A premium coconut almond sweet |
| Confetteria Raffaello STP | |
| Segmentation |
People looking for a premium sweet for eating or gifting |
| Target Market |
All age group, especially children and youth |
| Positioning |
An alternate to chocolate based sweet, i.e. a premium sweet containing no chocolate |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Confetteria Raffaello. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
