Amul Chocolates SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Chocolates analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Chocolates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Chocolates to benchmark its business & performance as compared to the competitors and industry. Amul Chocolates is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Chocolates competitors and includes Amul Chocolates target market, segmentation, positioning & Unique Selling Proposition (USP).

Amul Chocolates SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amul chocolates

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Chocolates STP
Amul Chocolates Segmentation

Quality conscious children and adults

Amul Chocolates Target Market

Kids and youth

Amul Chocolates Positioning

Taste of India by giving them quality products

Amul Chocolates SWOT Analysis
Amul Chocolates Strengths

Below are the Strengths in the SWOT Analysis of Amul Chocolates:

1. Good product range which includes chocolates, toffees, syrups etc

2. Good quality and packaging
3. Excellent distribution network of Amul ensure availability
4. Branding and advertising through TVCs and print ads is popular
5. Pricing is good as it attracts large segment

Amul Chocolates Weaknesses

Here are the weaknesses in the Amul Chocolates SWOT Analysis:

1. Limited international presence as compared to leading global brands
2. Penetration in rural areas is still limited

Amul Chocolates Opportunities

Following are the Opportunities in Amul Chocolates SWOT Analysis:

1. Tie-ups with hotel chains, restaurants

2.Special occasion packages 
3. Global expansion and more rural penetration

Amul Chocolates Threats

The threats in the SWOT Analysis of Amul Chocolates are as mentioned:

1. Local sweet dishes
2. Entry of other local or international brands

Amul Chocolates Competition

Below are the top 3 Amul Chocolates competitors:

1. Cadbury

2. Nestle Ltd

3. Mars(with all its child brands)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Chocolates. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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