Amul Chocolates SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22045

SWOT analysis of Amul Chocolates analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Chocolates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Chocolates to benchmark its business & performance as compared to the competitors and industry. Amul Chocolates is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Chocolates competitors and elaborates Amul Chocolates market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amul Chocolates Strengths
Amul Chocolates Weaknesses
Amul Chocolates Opportunities
Amul Chocolates Threats
Amul Chocolates Competitors

Amul Chocolates SWOT, Competitors, Marketing STP & Brand analysis Table
Amul Chocolates STP
	Amul chocolates
Parent Company	Amul
Category	Chocolates
Sector	Food & Beverages
Tagline/ Slogan	Taste of India
USP	Quality and affordability
Segment	Quality conscious children and adults
Target Group	Kids and youth
Positioning	Taste of India by giving them quality products
Amul Chocolates SWOT Analysis
Strengths	Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Chocolates. Strengths are: 1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular 5. Pricing is good as it attracts large segment
Weaknesses	Here are the weaknesses in the Amul Chocolates SWOT Analysis: 1. Limited international presence as compared to leading global brands 2. Penetration in rural areas is still limited

Opportunities	Following are the Opportunities in Amul Chocolates SWOT Analysis: 1. Tie-ups with hotel chains, restaurants 2.Special occasion packages 3. Global expansion and more rural penetration
Threats	The threats in the SWOT Analysis of Amul Chocolates are as mentioned: 1. Local sweet dishes 2. Entry of other local or international brands
Amul Chocolates Competition
Competitors	Below are the top 3 Amul Chocolates competitors: 1. Cadbury 2. Nestle Ltd 3. Mars(with all its child brands)

The brandguide table above concludes the Amul Chocolates SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Chocolates. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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