Amul Chocolates SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22045

SWOT analysis of Amul Chocolates analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Chocolates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Chocolates to benchmark its business & performance as compared to the competitors and industry. Amul Chocolates is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Chocolates competitors and elaborates Amul Chocolates market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amul Chocolates SWOT, Competitors, Marketing STP & Brand analysis Table

Amul chocolates

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Chocolates STP

Quality conscious children and adults

Target Group

Kids and youth


Taste of India by giving them quality products

Amul Chocolates SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Chocolates. Strengths are:

1. Good product range which includes chocolates, toffees, syrups etc

2. Good quality and packaging
3. Excellent distribution network of Amul ensure availability
4. Branding and advertising through TVCs and print ads is popular
5. Pricing is good as it attracts large segment


Here are the weaknesses in the Amul Chocolates SWOT Analysis:

1. Limited international presence as compared to leading global brands
2. Penetration in rural areas is still limited


Following are the Opportunities in Amul Chocolates SWOT Analysis:

1. Tie-ups with hotel chains, restaurants

2.Special occasion packages 
3. Global expansion and more rural penetration


The threats in the SWOT Analysis of Amul Chocolates are as mentioned:

1. Local sweet dishes
2. Entry of other local or international brands

Amul Chocolates Competition

Below are the top 3 Amul Chocolates competitors:

1. Cadbury

2. Nestle Ltd

3. Mars(with all its child brands)

The brandguide table above concludes the Amul Chocolates SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Chocolates. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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