Amul Chocolates SWOT Analysis, Competitors & USP

Amul chocolates

Parent Company

Amul

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Taste of India

USP

Quality and affordability

Amul Chocolates STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

Taste of India by giving them quality products

Amul Chocolates SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Chocolates. Strengths are:

1. Good product range which includes chocolates, toffees, syrups etc

2. Good quality and packaging
3. Excellent distribution network of Amul ensure availability
4. Branding and advertising through TVCs and print ads is popular
5. Pricing is good as it attracts large segment

Weaknesses

Here are the weaknesses in the Amul Chocolates SWOT Analysis:

1. Limited international presence as compared to leading global brands
2. Penetration in rural areas is still limited

Opportunities

Following are the Opportunities in Amul Chocolates SWOT Analysis:

1. Tie-ups with hotel chains, restaurants

2.Special occasion packages 
3. Global expansion and more rural penetration

Threats

The threats in the SWOT Analysis of Amul Chocolates are as mentioned:

1. Local sweet dishes
2. Entry of other local or international brands

Amul Chocolates Competition

Competitors

Below are the top 3 Amul Chocolates competitors:

1. Cadbury

2. Nestle Ltd

3. Mars(with all its child brands)