Amul Chocolates SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Chocolates analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Chocolates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Chocolates to benchmark its business & performance as compared to the competitors. Amul Chocolates is one of the leading brands in the food & beverages sector.

The table below lists the Amul Chocolates SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Chocolates competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Amul Chocolates SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amul chocolates

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Chocolates STP

Quality conscious children and adults

Target Group

Kids and youth


Taste of India by giving them quality products

SWOT Analysis of Amul Chocolates
Amul Chocolates Strengths

Below are the Strengths in the SWOT Analysis of Amul Chocolates:

1. Good product range which includes chocolates, toffees, syrups etc

2. Good quality and packaging
3. Excellent distribution network of Amul ensure availability
4. Branding and advertising through TVCs and print ads is popular
5. Pricing is good as it attracts large segment

Amul Chocolates Weaknesses

Here are the weaknesses in the Amul Chocolates SWOT Analysis:

1. Limited international presence as compared to leading global brands
2. Penetration in rural areas is still limited

Amul Chocolates Opportunities

Following are the Opportunities in Amul Chocolates SWOT Analysis:

1. Tie-ups with hotel chains, restaurants

2.Special occasion packages 
3. Global expansion and more rural penetration

Amul Chocolates Threats

The threats in the SWOT Analysis of Amul Chocolates are as mentioned:

1. Local sweet dishes
2. Entry of other local or international brands

Amul Chocolates Competition
Amul Chocolates Competitors

Below are the top 3 competitors of Amul Chocolates:

1. Cadbury

2. Nestle Ltd

3. Mars(with all its child brands)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Chocolates. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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