Amul Chocolates SWOT Analysis, Competitors & USP
SWOT analysis of Amul Chocolates analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Chocolates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Chocolates to benchmark its business & performance as compared to the competitors. Amul Chocolates is one of the leading brands in the food & beverages sector.
The table below lists the Amul Chocolates SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Chocolates competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
|
Amul chocolates |
| Parent Company |
Amul |
|---|---|
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Taste of India |
| USP |
Quality and affordability |
| Amul Chocolates STP | |
| Segment |
Quality conscious children and adults |
| Target Group |
Kids and youth |
| Positioning |
Taste of India by giving them quality products |
| SWOT Analysis of Amul Chocolates | |
| Amul Chocolates Strengths |
Below are the Strengths in the SWOT Analysis of Amul Chocolates: 1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging |
| Amul Chocolates Weaknesses |
Here are the weaknesses in the Amul Chocolates SWOT Analysis: 1. Limited international presence as compared to leading global brands |
| Amul Chocolates Opportunities |
Following are the Opportunities in Amul Chocolates SWOT Analysis: 1. Tie-ups with hotel chains, restaurants 2.Special occasion packages |
| Amul Chocolates Threats |
The threats in the SWOT Analysis of Amul Chocolates are as mentioned: 1. Local sweet dishes |
| Amul Chocolates Competition | |
| Amul Chocolates Competitors |
Below are the top 3 competitors of Amul Chocolates: 1. Cadbury 2. Nestle Ltd 3. Mars(with all its child brands) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Chocolates. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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