Amul Chocolates SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Amul Chocolates is one of the leading brands in the food & beverages sector. Amul Chocolates SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Chocolates:

Amul Chocolates Strengths

  1. Good product range which includes chocolates, toffees, syrups etc
  2. Good quality and packaging
  3. Excellent distribution network of Amul ensure availability
  4. Branding and advertising through TVCs and print ads is popular
  5. Pricing is good as it attracts large segment

Above are the strengths in the SWOT Analysis of Amul Chocolates. The strengths of Amul Chocolates looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amul Chocolates Weaknesses

  1.  Limited international presence as compared to leading global brands
  2. Penetration in rural areas is still limited

These were the weaknesses in the Amul Chocolates SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amul Chocolates Opportunities

  1. Tie-ups with hotel chains, restaurants
  2. Special occasion packages 
  3. Global expansion and more rural penetration

Above we covered the opportunities in Amul Chocolates SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amul Chocolates Threats

  1. Local sweet dishes
  2. Entry of other local or international brands

The threats in the SWOT Analysis of Amul Chocolates are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Amul Chocolates SWOT analysis.

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About Amul Chocolates

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amul chocolates

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Chocolates STP

Quality conscious children and adults

Target Market

Kids and youth


Taste of India by giving them quality products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Amul Chocolates. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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