Amul Chocolates SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Amul Chocolates SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Amul Chocolates, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Chocolates to benchmark its business & performance as compared to the competitors, and make strategic improvements. Amul Chocolates is one of the leading brands in the food & beverages sector.

The article below lists the Amul Chocolates SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amul Chocolates SWOT Analysis:

SWOT Analysis of Amul Chocolates

For Amul Chocolates, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amul Chocolates Strengths

The strengths of Amul Chocolates looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amul Chocolates :

1. Good product range which includes chocolates, toffees, syrups etc

2. Good quality and packaging
3. Excellent distribution network of Amul ensure availability
4. Branding and advertising through TVCs and print ads is popular
5. Pricing is good as it attracts large segment

Amul Chocolates Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amul Chocolates SWOT Analysis:

1. Limited international presence as compared to leading global brands
2. Penetration in rural areas is still limited

Amul Chocolates Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amul Chocolates SWOT Analysis:

1. Tie-ups with hotel chains, restaurants

2.Special occasion packages 
3. Global expansion and more rural penetration

Amul Chocolates Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amul Chocolates are as mentioned:

1. Local sweet dishes
2. Entry of other local or international brands

Amul Chocolates Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Amul Chocolates:

1. Cadbury

2. Nestle Ltd

3. Mars(with all its child brands)

Hence this concludes the Amul Chocolates SWOT analysis.

Continue reading more about the brand/company.

About Amul Chocolates

Amul chocolates

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Chocolates STP

Quality conscious children and adults

Target Market

Kids and youth


Taste of India by giving them quality products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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