Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Amul Chocolates analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Chocolates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Chocolates to benchmark its business & performance as compared to the competitors. Amul Chocolates is one of the leading brands in the food & beverages sector.
The table below lists the Amul Chocolates SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Chocolates competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Amul Chocolates:
1. Good product range which includes chocolates, toffees, syrups etc
2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular 5. Pricing is good as it attracts large segment
Amul Chocolates Weaknesses
Here are the weaknesses in the Amul Chocolates SWOT Analysis:
1. Limited international presence as compared to leading global brands 2. Penetration in rural areas is still limited
Amul Chocolates Opportunities
Following are the Opportunities in Amul Chocolates SWOT Analysis:
1. Tie-ups with hotel chains, restaurants
2.Special occasion packages 3. Global expansion and more rural penetration
Amul Chocolates Threats
The threats in the SWOT Analysis of Amul Chocolates are as mentioned:
1. Local sweet dishes 2. Entry of other local or international brands
Amul Chocolates Competition
Amul Chocolates Competitors
Below are the top 3 competitors of Amul Chocolates:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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