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Panera Bread SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 18, 2023Read time:

Here is a detailed SWOT analysis of Panera Bread covering strengths, weaknesses, opportunities and threats.

Panera Bread Strengths

  1. Panera Bread is one of the most popular bakery & fast food restaurants in USA
  2. Panera Bread has more than 2000 stores spread across USA & Canada
  3. The brand offers food products like buns, bagels, cookies, brownies, sandwiches, pastas, soups, coffee etc.
  4. More than 50,000 employees are employed with the company
  5. Strong backing of the parent company
  6. Panera Bread has strong marketing via online ads, print ads, TV commercials & digital marketing
  7. The brand engages with its users via social media channels & websites
  8. The company has a strong financial position and has an annual turnover of close to $2 billion

Above are the strengths in the SWOT Analysis of Panera Bread. The strengths of Panera Bread looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Panera Bread Weaknesses

  1. Intense competition in the fast food segment means limited market share growth
  2. The brand has a limited global presence as compared to some of its main competitors

These were the weaknesses in the Panera Bread SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Panera Bread Opportunities

  1. Panera Bread can increase its product line by introducing newer food items which can attract customers
  2. The company can explore options in newer geographies across Europe, Asia & Africa
  3. Acquisition of other restaurant brands and more franchises can help the brand serve more customers
  4. Panera Bread can utilize the home delivery apps to serve more customers

Above we covered the opportunities in Panera Bread SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Panera Bread Threats

  1. Increasing competition can lead to loss of business revenue
  2. Economic recession, pandemics and changing government policies can impact business

The threats in the SWOT Analysis of Panera Bread are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Panera Bread SWOT analysis.

About Panera Bread

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Panera Bread Overview
Parent Company

Panera Bread


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

A loaf of bread in every arm


A bakery café restaurant serving good quality breads and other bakery products

Panera Bread STP

People who like bakery products

Target Market

Young and middle aged people from middle and upper middle class


A fast-casual restaurant chain serving fresh and good quality breads, along with coffee and other bakery products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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