Published in Food & Beverages category by MBA Skool Team
Cadbury's Dairy Milk is one of the leading brands in the food & beverages sector. Cadbury's Dairy Milk SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cadbury's Dairy Milk:
Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs
Celebrity brand ambassadors
Excellent advertising, reach and accessibility
High brand loyalty
Top of the Mind Brand
Above are the strengths in the SWOT Analysis of Cadbury's Dairy Milk. The strengths of Cadbury's Dairy Milk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury's Dairy Milk Weaknesses
Food products have a limited shelf life
Marred by scandal few years back
These were the weaknesses in the Cadbury's Dairy Milk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cadbury's Dairy Milk Opportunities
Untapped rural markets
Better product packaging and preservation
Leverage Cadburys successful brand
Above we covered the opportunities in Cadbury's Dairy Milk SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury's Dairy Milk Threats
Other branded and local chocolate manufacturers
Sweets as substitutes
The threats in the SWOT Analysis of Cadbury's Dairy Milk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch meetha ho jaye;
Biggest global brand name in the world of chocolates
Cadbury's Dairy Milk STP
People looking to have a chocolate which is high in quality and moderately priced
All age groups Lower, middle and upper class people
Something sweet' after meals
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