Cadbury's Dairy Milk SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 43221

SWOT analysis of Cadbury's Dairy Milk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Dairy Milk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Dairy Milk to benchmark its business & performance as compared to the competitors and industry. Cadbury's Dairy Milk is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's Dairy Milk competitors and elaborates Cadbury's Dairy Milk market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cadbury's Dairy Milk SWOT, Competitors, Marketing STP & Brand analysis Table
Cadbury's Dairy Milk Brand Analysis
Parent Company

Cadbury

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch meetha ho jaye;

USP

Biggest global brand name in the world of chocolates

Cadbury's Dairy Milk STP
Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Something sweet' after meals

Cadbury's Dairy Milk SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Dairy Milk. Strengths are:

1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs

2.Celebrity brand ambassadors

3.Excellent advertising, reach and accessibility

4.High brand loyalty

5.Top of the Mind Brand

Weaknesses

Here are the weaknesses in the Cadbury's Dairy Milk SWOT Analysis:

1.Food products have a limited shelf life

2.Marred by scandal few years back

Opportunities

Following are the Opportunities in Cadbury's Dairy Milk SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

4. Sugarfree category

Threats

The threats in the SWOT Analysis of Cadbury's Dairy Milk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Cadbury's Dairy Milk Competition
Competitors

1. Amul Chocolates

The brandguide table above concludes the Cadbury's Dairy Milk SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Dairy Milk. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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