Cadbury's Dairy Milk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Cadbury's Dairy Milk SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cadbury's Dairy Milk, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Dairy Milk to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cadbury's Dairy Milk is one of the leading brands in the food & beverages sector.

The article below lists the Cadbury's Dairy Milk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cadbury's Dairy Milk SWOT Analysis:

SWOT Analysis of Cadbury's Dairy Milk

For Cadbury's Dairy Milk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cadbury's Dairy Milk Strengths

The strengths of Cadbury's Dairy Milk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cadbury's Dairy Milk :

1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs

2.Celebrity brand ambassadors

3.Excellent advertising, reach and accessibility

4.High brand loyalty

5.Top of the Mind Brand

Cadbury's Dairy Milk Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cadbury's Dairy Milk SWOT Analysis:

1.Food products have a limited shelf life

2.Marred by scandal few years back

Cadbury's Dairy Milk Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cadbury's Dairy Milk SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

4. Sugarfree category

Cadbury's Dairy Milk Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cadbury's Dairy Milk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Hence this concludes the Cadbury's Dairy Milk SWOT analysis.

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About Cadbury's Dairy Milk

Cadbury's Dairy Milk Overview
Parent Company





Food & Beverages

Tagline/ Slogan

The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch meetha ho jaye;


Biggest global brand name in the world of chocolates

Cadbury's Dairy Milk STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people


Something sweet' after meals

Cadbury's Dairy Milk Competitors

1. Amul Chocolates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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