Cadbury's Dairy Milk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury's Dairy Milk analyses the brand by its strengths, weaknesses, opportunities & threats. In Cadbury's Dairy Milk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Dairy Milk to benchmark its business & performance as compared to the competitors. Cadbury's Dairy Milk is one of the leading brands in the food & beverages sector.

The table below lists the Cadbury's Dairy Milk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's Dairy Milk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury's Dairy Milk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cadbury's Dairy Milk Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch meetha ho jaye;


Biggest global brand name in the world of chocolates

Cadbury's Dairy Milk STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


Something sweet' after meals

SWOT Analysis of Cadbury's Dairy Milk
Cadbury's Dairy Milk Strengths

Below are the Strengths in the SWOT Analysis of Cadbury's Dairy Milk:

1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs

2.Celebrity brand ambassadors

3.Excellent advertising, reach and accessibility

4.High brand loyalty

5.Top of the Mind Brand

Cadbury's Dairy Milk Weaknesses

Here are the weaknesses in the Cadbury's Dairy Milk SWOT Analysis:

1.Food products have a limited shelf life

2.Marred by scandal few years back

Cadbury's Dairy Milk Opportunities

Following are the Opportunities in Cadbury's Dairy Milk SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

4. Sugarfree category

Cadbury's Dairy Milk Threats

The threats in the SWOT Analysis of Cadbury's Dairy Milk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Cadbury's Dairy Milk Competition
Cadbury's Dairy Milk Competitors

1. Amul Chocolates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Dairy Milk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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