Gemini Cooking Oil SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Gemini Cooking Oil is one of the leading brands in the food & beverages sector. Gemini Cooking Oil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Gemini Cooking Oil:

Gemini Cooking Oil Strengths

  1. Dominant player of edible oil
  2. Uses health platform

Above are the strengths in the SWOT Analysis of Gemini Cooking Oil. The strengths of Gemini Cooking Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gemini Cooking Oil Weaknesses

  1. Limited market penetration in edible oil market.
  2. Rural area
  3. Limited market penetration in food processing industry
  4. Price of product is slightly high that affect the demand
  5. Low advertising and visibility

These were the weaknesses in the Gemini Cooking Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gemini Cooking Oil Opportunities

  1. Sharp increases in demand of branded oil
  2. High market awareness in metropolitan city of branded oil
  3. Health conscious people increasing

Above we covered the opportunities in Gemini Cooking Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gemini Cooking Oil Threats

  1. The treats of low price competition
  2. A large number of domestic as well as multinational players
  3. Highly competitive industry

The threats in the SWOT Analysis of Gemini Cooking Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Gemini Cooking Oil SWOT analysis.

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About Gemini Cooking Oil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gemini Cooking Oil Overview
Parent Company



Cooking Oil


Food & Beverages

Tagline/ Slogan

Taazgi jo chalti jaaye


Low cholesterol edible oil

Gemini Cooking Oil STP

Health conscious adults

Target Market

All age groups, middle and high income, health conscious people


For fresh and healthy food

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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