Gemini Cooking Oil SWOT Analysis

Gemini Cooking Oil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Gemini Cooking Oil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Gemini Cooking Oil is one of the leading brands in the food & beverages sector. The article below lists the Gemini Cooking Oil SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Gemini Cooking Oil Strengths

The strengths of Gemini Cooking Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Gemini Cooking Oil :

1. Dominant player of edible oil

2.Uses health platform

Gemini Cooking Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Gemini Cooking Oil SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Gemini Cooking Oil Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Gemini Cooking Oil SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Gemini Cooking Oil Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Gemini Cooking Oil are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Hence this concludes the Gemini Cooking Oil SWOT analysis.

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About Gemini Cooking Oil

Gemini Cooking Oil Overview
Parent Company	Cargill
Category	Cooking Oil
Sector	Food & Beverages
Tagline/ Slogan	Taazgi jo chalti jaaye
USP	Low cholesterol edible oil
Gemini Cooking Oil STP
Segmentation	Health conscious adults
Target Market	All age groups, middle and high income, health conscious people
Positioning	For fresh and healthy food

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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