Gemini Cooking Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Gemini Cooking Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Gemini Cooking Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gemini Cooking Oil to benchmark its business & performance as compared to the competitors. Gemini Cooking Oil is one of the leading brands in the food & beverages sector.

The article below lists the Gemini Cooking Oil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gemini Cooking Oil SWOT Analysis:

SWOT Analysis of Gemini Cooking Oil

For Gemini Cooking Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gemini Cooking Oil Strengths

The strengths of Gemini Cooking Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gemini Cooking Oil :

1. Dominant player of edible oil

2.Uses health platform

Gemini Cooking Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gemini Cooking Oil SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility


Gemini Cooking Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gemini Cooking Oil SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Gemini Cooking Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gemini Cooking Oil are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry


Gemini Cooking Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Gemini Cooking Oil:

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti

Hence this concludes the Gemini Cooking Oil SWOT analysis.

Continue reading more about the brand/company.

About Gemini Cooking Oil

Gemini Cooking Oil Overview
Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Taazgi jo chalti jaaye

USP

Low cholesterol edible oil

Gemini Cooking Oil STP
Segmentation

Health conscious adults

Target Market

All age groups, middle and high income, health conscious people

Positioning

For fresh and healthy food


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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