Gemini Cooking Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Gemini Cooking Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gemini Cooking Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gemini Cooking Oil to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gemini Cooking Oil is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gemini Cooking Oil competitors and includes Gemini Cooking Oil target market, segmentation, positioning & Unique Selling Proposition (USP).

Gemini Cooking Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gemini Cooking Oil Brand Analysis
Parent Company

Cargill

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Taazgi jo chalti jaaye

USP

Low cholesterol edible oil

Gemini Cooking Oil STP
Gemini Cooking Oil Segmentation

Health conscious adults

Gemini Cooking Oil Target Market

All age groups, middle and high income, health conscious people

Gemini Cooking Oil Positioning

For fresh and healthy food

Gemini Cooking Oil SWOT Analysis
Gemini Cooking Oil Strengths

Below are the Strengths in the SWOT Analysis of Gemini Cooking Oil:

1. Dominant player of edible oil

2.Uses health platform

Gemini Cooking Oil Weaknesses

Here are the weaknesses in the Gemini Cooking Oil SWOT Analysis:

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Gemini Cooking Oil Opportunities

Following are the Opportunities in Gemini Cooking Oil SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Gemini Cooking Oil Threats

The threats in the SWOT Analysis of Gemini Cooking Oil are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Gemini Cooking Oil Competition
Competitors

Below are the top 5 Gemini Cooking Oil competitors:

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gemini Cooking Oil. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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