Kinley SWOT Analysis
Kinley is one of the leading brands in the food & beverages sector. Kinley SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kinley:
Quick Glance:
Kinley Strengths
- Excellent branding and advertising
- Excellent distribution and availability
Above are the strengths in the SWOT Analysis of Kinley. The strengths of Kinley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kinley Weaknesses
- No clear positioning- just like any other packaged drinking water
These were the weaknesses in the Kinley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Kinley Opportunities
- Leverage successful brand Coca Cola
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Kinley SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kinley Threats
- Threat from other drinks competitors
- Lot of People don’t spend on water or buy local brands
The threats in the SWOT Analysis of Kinley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kinley SWOT analysis.
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About Kinley
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kinley Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Water |
| Sector | |
| Tagline/ Slogan |
Boond boond mein vishwaas |
| USP |
Made with reverse –osmosis along with the latest technology to ensure purity |
| Kinley STP | |
| Segmentation |
For all people seeking hygienic drinking water |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Water that is as pure as it is meant to be |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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