Kinley SWOT Analysis, Competitors & USP

Coca Cola

Water

Food & Beverages

Boond boond mein vishwaas

Made with reverse –osmosis along with the latest technology to ensure purity

For all people seeking hygienic drinking water

All age groups Lower, middle and upper class people

Water that is as pure as it is meant to be

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinley. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

Here are the weaknesses in the Kinley SWOT Analysis:

1. No clear positioning- just like any other packaged drinking water

Following are the Opportunities in Kinley SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

The threats in the SWOT Analysis of Kinley are as mentioned:

1.Threat from other  drinks competitors

2.Lot of People don’t spend on water or buy local brands

Below are the top 3 Kinley competitors:

1.Aquafina

2.Bisleri

3.Local Water Brands