SWOT analysis of Kinley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kinley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kinley to benchmark its business & performance as compared to the competitors and industry. Kinley is one of the leading brands in the food & beverages sector. The table below also lists the top Kinley competitors and elaborates Kinley market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Kinley Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Water |
| Sector | |
| Tagline/ Slogan |
Boond boond mein vishwaas |
| USP |
Made with reverse –osmosis along with the latest technology to ensure purity |
| Kinley STP | |
| Segment |
For all people seeking hygienic drinking water |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
Water that is as pure as it is meant to be |
| Kinley SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinley. Strengths are: 1.Excellent branding and advertising 2.Excellent distribution and availability |
| Weaknesses |
Here are the weaknesses in the Kinley SWOT Analysis: 1. No clear positioning- just like any other packaged drinking water |
| Opportunities |
Following are the Opportunities in Kinley SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Threats |
The threats in the SWOT Analysis of Kinley are as mentioned: 1.Threat from other drinks competitors 2.Lot of People don’t spend on water or buy local brands |
| Kinley Competition | |
| Competitors |
Below are the top 3 Kinley competitors: 1.Aquafina 2.Bisleri 3.Local Water Brands |
The brandguide table above concludes the Kinley SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kinley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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