Kinley SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10053

SWOT Analysis of Kinley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Boond boond mein vishwaas


Made with reverse –osmosis along with the latest technology to ensure purity

Kinley STP


For all people seeking hygienic drinking water

Target Group

All age groups Lower, middle and upper class people


Water that is as pure as it is meant to be

Kinley SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinley :

1.Excellent branding and advertising

2.Excellent distribution and availability


1. No clear positioning- just like any other packaged drinking water


1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition


1.Threat from other  drinks competitors

2.Lot of People don’t spend on water or buy local brands

Kinley Competition


Below are the 3 main Kinley competitors :



3.Local Water Brands

The brandguide table above concludes the Kinley SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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