Kinley SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 9623
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SWOT Analysis of Kinley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinley

Parent Company

Coca Cola

Category

Water

Sector

Food & Beverages

Tagline/ Slogan

Boond boond mein vishwaas

USP

Made with reverse –osmosis along with the latest technology to ensure purity

Kinley STP

Segment

For all people seeking hygienic drinking water

Target Group

All age groups Lower, middle and upper class people

Positioning

Water that is as pure as it is meant to be

Kinley SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinley :

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1. No clear positioning- just like any other packaged drinking water

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other  drinks competitors

2.Lot of People don’t spend on water or buy local brands

Kinley Competition

Competitors

Below are the 3 main Kinley competitors :

1.Aquafina

2.Bisleri

3.Local Water Brands


The brandguide table above concludes the Kinley SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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