Kinley SWOT Analysis, Competitors & USP

SWOT analysis of Kinley analyses the brand by its strengths, weaknesses, opportunities & threats. In Kinley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kinley to benchmark its business & performance as compared to the competitors. Kinley is one of the leading brands in the food & beverages sector.

The article below lists the Kinley SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kinley SWOT Analysis:

SWOT Analysis of Kinley

For Kinley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kinley Strengths

The strengths of Kinley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kinley :

1.Excellent branding and advertising

2.Excellent distribution and availability

Kinley Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kinley SWOT Analysis:

1. No clear positioning- just like any other packaged drinking water

Kinley Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kinley SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Kinley Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kinley are as mentioned:

1.Threat from other  drinks competitors

2.Lot of People don’t spend on water or buy local brands

Kinley Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kinley:

1.Aquafina

2.Bisleri

3.Local Water Brands

Hence this concludes the Kinley SWOT analysis.

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About Kinley

Kinley Overview
Parent Company	Coca Cola
Category	Water
Sector	Food & Beverages
Tagline/ Slogan	Boond boond mein vishwaas
USP	Made with reverse –osmosis along with the latest technology to ensure purity
Kinley STP
Segmentation	For all people seeking hygienic drinking water
Target Market	All age groups Lower, middle and upper class people
Positioning	Water that is as pure as it is meant to be

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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