Kinley SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10743

SWOT analysis of Kinley analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kinley is one of the leading brands in the food & beverages sector. The table below also lists the top Kinley competitors and elaborates Kinley segmentation, targeting, positioning & USP.

Kinley SWOT, Competitors, Marketing STP & Brand analysis Table
Kinley Brand Analysis
Parent Company

Coca Cola

Category

Water

Sector

Food & Beverages

Tagline/ Slogan

Boond boond mein vishwaas

USP

Made with reverse –osmosis along with the latest technology to ensure purity

Kinley STP
Segment

For all people seeking hygienic drinking water

Target Group

All age groups Lower, middle and upper class people

Positioning

Water that is as pure as it is meant to be

Kinley SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinley. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

Here are the weaknesses in the Kinley SWOT Analysis:

1. No clear positioning- just like any other packaged drinking water

Opportunities

Following are the Opportunities in Kinley SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

The threats in the SWOT Analysis of Kinley are as mentioned:

1.Threat from other  drinks competitors

2.Lot of People don’t spend on water or buy local brands

Kinley Competition
Competitors

Below are the top 3 Kinley competitors:

1.Aquafina

2.Bisleri

3.Local Water Brands

The brandguide table above concludes the Kinley SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kinley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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