Kinley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kinley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kinley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kinley to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kinley is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kinley competitors and includes Kinley target market, segmentation, positioning & Unique Selling Proposition (USP).

Kinley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kinley Brand Analysis
Parent Company

Coca Cola

Category

Water

Sector

Food & Beverages

Tagline/ Slogan

Boond boond mein vishwaas

USP

Made with reverse –osmosis along with the latest technology to ensure purity

Kinley STP
Kinley Segmentation

For all people seeking hygienic drinking water

Kinley Target Market

All age groups Lower, middle and upper class people

Kinley Positioning

Water that is as pure as it is meant to be

Kinley SWOT Analysis
Kinley Strengths

Below are the Strengths in the SWOT Analysis of Kinley:

1.Excellent branding and advertising

2.Excellent distribution and availability

Kinley Weaknesses

Here are the weaknesses in the Kinley SWOT Analysis:

1. No clear positioning- just like any other packaged drinking water

Kinley Opportunities

Following are the Opportunities in Kinley SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Kinley Threats

The threats in the SWOT Analysis of Kinley are as mentioned:

1.Threat from other  drinks competitors

2.Lot of People don’t spend on water or buy local brands

Kinley Competition
Competitors

Below are the top 3 Kinley competitors:

1.Aquafina

2.Bisleri

3.Local Water Brands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kinley. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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