SWOT Analysis of Kinley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kinley |
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Parent Company |
Coca Cola |
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Category |
Water |
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Sector |
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Tagline/ Slogan |
Boond boond mein vishwaas |
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USP |
Made with reverse –osmosis along with the latest technology to ensure purity |
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Kinley STP |
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Segment |
For all people seeking hygienic drinking water |
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Target Group |
All age groups Lower, middle and upper class people |
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Positioning |
Water that is as pure as it is meant to be |
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Kinley SWOT Analysis |
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Strengths |
1.Excellent branding and advertising 2.Excellent distribution and availability |
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Weaknesses |
1. No clear positioning- just like any other packaged drinking water |
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Opportunities |
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
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Threats |
1.Threat from other drinks competitors 2.Lot of People don’t spend on water or buy local brands |
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Kinley Competition |
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Competitors |
1.Aquafina 2.Bisleri 3.Local Water Brands |
The brandguide table above concludes the Kinley SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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