Brooke Bond Red Label SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11327
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SWOT Analysis of Brooke Bond Red Label with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brooke Bond Red Label

Parent Company

HUL

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Chuskiyaan Zindagi ki

USP

Enhances immunity

STP

Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

Red Label is for the housewife who seeks to bring her family together over a cup of tea

SWOT Analysis

Strengths

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

Weaknesses

1. Affected by moisture/storage problem

Opportunities

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Threats

1.Competing tea brands

2.Preference for people having coffee or other beverages

Competition

Competitors

1.Society Tea

2.Tetley Tea


The table above concludes the Brooke Bond Red Label SWOT analysis along with its marketing and brand parameters.

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