SWOT Analysis of Brooke Bond Red Label with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Brooke Bond Red Label |
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Parent Company |
HUL |
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Category |
Beverage |
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Sector |
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Tagline/ Slogan |
Chuskiyaan Zindagi ki |
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USP |
Enhances immunity |
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Brooke Bond Red Label STP |
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Segment |
People looking to make tea instantly |
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Target Group |
All people in the upper and middle class |
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Positioning |
Red Label is for the housewife who seeks to bring her family together over a cup of tea |
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Brooke Bond Red Label SWOT Analysis |
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Strengths |
1.Rich taste and flavor 2.Unique aroma 3.Good packaging 4.Good advertising/ brand visibility |
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Weaknesses |
1. Affected by moisture/storage problem |
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Opportunities |
1.Corporate tie-ups/ hotel tie-ups 2.Cheaper packets for rural areas |
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Threats |
1.Competing tea brands 2.Preference for people having coffee or other beverages |
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Brooke Bond Red Label Competition |
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Competitors |
1.Society Tea 2.Tetley Tea |
The brandguide table above concludes the Brooke Bond Red Label SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Brooke Bond Red Label. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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