Brooke Bond Red Label SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Brooke Bond Red Label analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Brooke Bond Red Label SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Brooke Bond Red Label to benchmark its business & performance as compared to the competitors and industry. As of 2020, Brooke Bond Red Label is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Brooke Bond Red Label competitors and includes Brooke Bond Red Label target market, segmentation, positioning & Unique Selling Proposition (USP).

Brooke Bond Red Label SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Brooke Bond Red Label Brand Analysis
Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Chuskiyaan Zindagi ki

USP

Enhances immunity

Brooke Bond Red Label STP
Brooke Bond Red Label Segmentation

People looking to make tea instantly

Brooke Bond Red Label Target Market

All people in the upper and middle class

Brooke Bond Red Label Positioning

Red Label is for the housewife who seeks to bring her family together over a cup of tea

Brooke Bond Red Label SWOT Analysis
Brooke Bond Red Label Strengths

Below are the Strengths in the SWOT Analysis of Brooke Bond Red Label:

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

Brooke Bond Red Label Weaknesses

Here are the weaknesses in the Brooke Bond Red Label SWOT Analysis:

1. Affected by moisture/storage problem

Brooke Bond Red Label Opportunities

Following are the Opportunities in Brooke Bond Red Label SWOT Analysis:

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Brooke Bond Red Label Threats

The threats in the SWOT Analysis of Brooke Bond Red Label are as mentioned:

1.Competing tea brands

2.Preference for people having coffee or other beverages

Brooke Bond Red Label Competition
Competitors

Below are the top 2 Brooke Bond Red Label competitors:

1.Society Tea

2.Tetley Tea


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Brooke Bond Red Label. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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