Brooke Bond Red Label SWOT Analysis, Competitors & USP

HUL

Beverage

Food & Beverages

Chuskiyaan Zindagi ki

Enhances immunity

People looking to make tea instantly

All people in the upper and middle class

Red Label is for the housewife who seeks to bring her family together over a cup of tea

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brooke Bond Red Label. Strengths are:

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

Here are the weaknesses in the Brooke Bond Red Label SWOT Analysis:

1. Affected by moisture/storage problem

Following are the Opportunities in Brooke Bond Red Label SWOT Analysis:

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

The threats in the SWOT Analysis of Brooke Bond Red Label are as mentioned:

1.Competing tea brands

2.Preference for people having coffee or other beverages

Below are the top 2 Brooke Bond Red Label competitors:

1.Society Tea

2.Tetley Tea