Brooke Bond Red Label SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13559
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SWOT Analysis of Brooke Bond Red Label with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brooke Bond Red Label

Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Chuskiyaan Zindagi ki

USP

Enhances immunity

Brooke Bond Red Label STP

Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

Red Label is for the housewife who seeks to bring her family together over a cup of tea

Brooke Bond Red Label SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brooke Bond Red Label :

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

Weaknesses

1. Affected by moisture/storage problem

Opportunities

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Threats

1.Competing tea brands

2.Preference for people having coffee or other beverages

Brooke Bond Red Label Competition

Competitors

Below are the 2 main Brooke Bond Red Label competitors :

1.Society Tea

2.Tetley Tea


The brandguide table above concludes the Brooke Bond Red Label SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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