Brooke Bond Red Label SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14832

SWOT Analysis of Brooke Bond Red Label with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brooke Bond Red Label

Parent Company





Food & Beverages

Tagline/ Slogan

Chuskiyaan Zindagi ki


Enhances immunity

Brooke Bond Red Label STP


People looking to make tea instantly

Target Group

All people in the upper and middle class


Red Label is for the housewife who seeks to bring her family together over a cup of tea

Brooke Bond Red Label SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brooke Bond Red Label. Strengths are:

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility


Here are the weaknesses of Brooke Bond Red Label :

1. Affected by moisture/storage problem


Following are the Opportunities of Brooke Bond Red Label :

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas


The threats of Brooke Bond Red Label are as mentioned :

1.Competing tea brands

2.Preference for people having coffee or other beverages

Brooke Bond Red Label Competition


Below are the 2 main Brooke Bond Red Label competitors :

1.Society Tea

2.Tetley Tea

The brandguide table above concludes the Brooke Bond Red Label SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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