Taj Mahal Tea SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13297
Advertisements

SWOT Analysis of Taj Mahal Tea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taj Mahal Tea

Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Wah Taj; Sirf Chai nahi ye hai Taj

USP

Only tea brand in India to be sold in Vacuum sealed packs

Taj Mahal Tea STP

Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

As elegant and wonderful as Taj

Taj Mahal Tea SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taj Mahal Tea :

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

5.Tea bag variations

6.Brand Ambassadors

Weaknesses

1. Affected by moisture/storage problem

Opportunities

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Threats

1.Competing tea brands 2.Preference for people having coffee or other beverages

Taj Mahal Tea Competition

Competitors

Below are the 2 main Taj Mahal Tea competitors :

1.Society Tea

2.Tetley Tea


The brandguide table above concludes the Taj Mahal Tea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Taj Mahal Tea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: