Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Taj Mahal Tea analyses the brand by its strengths, weaknesses, opportunities & threats. In Taj Mahal Tea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Taj Mahal Tea to benchmark its business & performance as compared to the competitors. Taj Mahal Tea is one of the leading brands in the food & beverages sector.
The table below lists the Taj Mahal Tea SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taj Mahal Tea competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Only tea brand in India to be sold in Vacuum sealed packs
Taj Mahal Tea STP
People looking to make tea instantly
All people in the upper and middle class
As elegant and wonderful as Taj
SWOT Analysis of Taj Mahal Tea
Taj Mahal Tea Strengths
Below are the Strengths in the SWOT Analysis of Taj Mahal Tea:
1.Rich taste and flavor
4.Good advertising/ brand visibility
5.Tea bag variations
Taj Mahal Tea Weaknesses
Here are the weaknesses in the Taj Mahal Tea SWOT Analysis:
1. Affected by moisture/storage problem
Taj Mahal Tea Opportunities
Following are the Opportunities in Taj Mahal Tea SWOT Analysis:
1.Corporate tie-ups/ hotel tie-ups
2.Cheaper packets for rural areas
Taj Mahal Tea Threats
The threats in the SWOT Analysis of Taj Mahal Tea are as mentioned:
1.Competing tea brands 2.Preference for people having coffee or other beverages
Taj Mahal Tea Competition
Taj Mahal Tea Competitors
Below are the top 2 competitors of Taj Mahal Tea:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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