Taj Mahal Tea SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Taj Mahal Tea is one of the leading brands in the food & beverages sector. Taj Mahal Tea SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Taj Mahal Tea:

Taj Mahal Tea Strengths

  1. Rich taste and flavor
  2. Unique aroma
  3. Good packaging
  4. Good advertising/ brand visibility
  5. Tea bag variations
  6. Brand Ambassadors

Above are the strengths in the SWOT Analysis of Taj Mahal Tea. The strengths of Taj Mahal Tea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Taj Mahal Tea Weaknesses

  1. Affected by moisture/storage problem

These were the weaknesses in the Taj Mahal Tea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Taj Mahal Tea Opportunities

  1. Corporate tie-ups/ hotel tie-ups
  2. Cheaper packets for rural areas

Above we covered the opportunities in Taj Mahal Tea SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Taj Mahal Tea Threats

  1. Competing tea brands 2.Preference for people having coffee or other beverages

The threats in the SWOT Analysis of Taj Mahal Tea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Taj Mahal Tea SWOT analysis.

Continue reading more about the brand/company.

About Taj Mahal Tea

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Taj Mahal Tea Overview
Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Wah Taj; Sirf Chai nahi ye hai Taj

USP

Only tea brand in India to be sold in Vacuum sealed packs

Taj Mahal Tea STP
Segmentation

People looking to make tea instantly

Target Market

All people in the upper and middle class

Positioning

As elegant and wonderful as Taj


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Taj Mahal Tea. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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