Published in Food & Beverages category by MBA Skool Team
Taj Mahal Tea is one of the leading brands in the food & beverages sector. Taj Mahal Tea SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Taj Mahal Tea:
Above are the strengths in the SWOT Analysis of Taj Mahal Tea. The strengths of Taj Mahal Tea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Taj Mahal Tea Weaknesses
Affected by moisture/storage problem
These were the weaknesses in the Taj Mahal Tea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Taj Mahal Tea Opportunities
Corporate tie-ups/ hotel tie-ups
Cheaper packets for rural areas
Above we covered the opportunities in Taj Mahal Tea SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Taj Mahal Tea Threats
Competing tea brands 2.Preference for people having coffee or other beverages
The threats in the SWOT Analysis of Taj Mahal Tea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Taj Mahal Tea SWOT analysis.
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About Taj Mahal Tea
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Only tea brand in India to be sold in Vacuum sealed packs
Taj Mahal Tea STP
People looking to make tea instantly
All people in the upper and middle class
As elegant and wonderful as Taj
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