Taj Mahal Tea SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Taj Mahal Tea SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Taj Mahal Tea, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taj Mahal Tea to benchmark its business & performance as compared to the competitors, and make strategic improvements. Taj Mahal Tea is one of the leading brands in the food & beverages sector.

The article below lists the Taj Mahal Tea SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Taj Mahal Tea SWOT Analysis:

SWOT Analysis of Taj Mahal Tea

For Taj Mahal Tea, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Taj Mahal Tea Strengths

The strengths of Taj Mahal Tea looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Taj Mahal Tea :

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

5.Tea bag variations

6.Brand Ambassadors

Taj Mahal Tea Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Taj Mahal Tea SWOT Analysis:

1. Affected by moisture/storage problem

Taj Mahal Tea Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Taj Mahal Tea SWOT Analysis:

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Taj Mahal Tea Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Taj Mahal Tea are as mentioned:

1.Competing tea brands 2.Preference for people having coffee or other beverages

Taj Mahal Tea Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Taj Mahal Tea:

1.Society Tea

2.Tetley Tea

Hence this concludes the Taj Mahal Tea SWOT analysis.

Continue reading more about the brand/company.

About Taj Mahal Tea

Taj Mahal Tea Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Wah Taj; Sirf Chai nahi ye hai Taj


Only tea brand in India to be sold in Vacuum sealed packs

Taj Mahal Tea STP

People looking to make tea instantly

Target Market

All people in the upper and middle class


As elegant and wonderful as Taj

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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