Taj Mahal Tea SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Taj Mahal Tea analyses the brand by its strengths, weaknesses, opportunities & threats. In Taj Mahal Tea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taj Mahal Tea to benchmark its business & performance as compared to the competitors. Taj Mahal Tea is one of the leading brands in the food & beverages sector.

The table below lists the Taj Mahal Tea SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taj Mahal Tea competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Taj Mahal Tea SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Taj Mahal Tea Brand Analysis
Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Wah Taj; Sirf Chai nahi ye hai Taj

USP

Only tea brand in India to be sold in Vacuum sealed packs

Taj Mahal Tea STP
Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

As elegant and wonderful as Taj

SWOT Analysis of Taj Mahal Tea
Taj Mahal Tea Strengths

Below are the Strengths in the SWOT Analysis of Taj Mahal Tea:

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

5.Tea bag variations

6.Brand Ambassadors

Taj Mahal Tea Weaknesses

Here are the weaknesses in the Taj Mahal Tea SWOT Analysis:

1. Affected by moisture/storage problem

Taj Mahal Tea Opportunities

Following are the Opportunities in Taj Mahal Tea SWOT Analysis:

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Taj Mahal Tea Threats

The threats in the SWOT Analysis of Taj Mahal Tea are as mentioned:

1.Competing tea brands 2.Preference for people having coffee or other beverages

Taj Mahal Tea Competition
Taj Mahal Tea Competitors

Below are the top 2 competitors of Taj Mahal Tea:

1.Society Tea

2.Tetley Tea


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taj Mahal Tea. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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