Dabur Chyawanprash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dabur Chyawanprash analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Chyawanprash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Chyawanprash to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dabur Chyawanprash is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Chyawanprash competitors and includes Dabur Chyawanprash target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Chyawanprash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Chyawanprash Brand Analysis
Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Two spoons a day, help keep illness away

USP

Healthy food product with nutritional ingredients which strengthens body immunity

Dabur Chyawanprash STP
Dabur Chyawanprash Segmentation

For all age groups who want high nutrition

Dabur Chyawanprash Target Market

All age groups Lower, middle class people

Dabur Chyawanprash Positioning

Protects from everyday infection and cold

Dabur Chyawanprash SWOT Analysis
Dabur Chyawanprash Strengths

Below are the Strengths in the SWOT Analysis of Dabur Chyawanprash:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Chyawanprash Weaknesses

Here are the weaknesses in the Dabur Chyawanprash SWOT Analysis:

1.Declining popularity in the urban areas

Dabur Chyawanprash Opportunities

Following are the Opportunities in Dabur Chyawanprash SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Dabur Chyawanprash Threats

The threats in the SWOT Analysis of Dabur Chyawanprash are as mentioned:

1. Threat from local medicinal herbs in rural areas

2.People preferring international health brands

Dabur Chyawanprash Competition
Competitors

Below are the top 3 Dabur Chyawanprash competitors:

1.Baidhyanath

2.Himani Sona Chandi Chyawanprash

3.Local manufacturers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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