Dabur Chyawanprash SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Dabur Chyawanprash SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dabur Chyawanprash, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Dabur Chyawanprash is one of the leading brands in the food & beverages sector. The article below lists the Dabur Chyawanprash SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Dabur Chyawanprash Strengths

The strengths of Dabur Chyawanprash looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Dabur Chyawanprash :

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Chyawanprash Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Dabur Chyawanprash SWOT Analysis:

1.Declining popularity in the urban areas


Dabur Chyawanprash Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Dabur Chyawanprash SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Dabur Chyawanprash Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Dabur Chyawanprash are as mentioned:

1. Threat from local medicinal herbs in rural areas

2.People preferring international health brands

Hence this concludes the Dabur Chyawanprash SWOT analysis.

Continue reading more about the brand/company.

About Dabur Chyawanprash

Dabur Chyawanprash Overview
Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Two spoons a day, help keep illness away

USP

Healthy food product with nutritional ingredients which strengthens body immunity

Dabur Chyawanprash STP
Segmentation

For all age groups who want high nutrition

Target Market

All age groups Lower, middle class people

Positioning

Protects from everyday infection and cold


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dabur Chyawanprash. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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