Dabur Chyawanprash SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dabur Chyawanprash analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Chyawanprash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Chyawanprash to benchmark its business & performance as compared to the competitors. Dabur Chyawanprash is one of the leading brands in the food & beverages sector.

The article below lists the Dabur Chyawanprash SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Chyawanprash competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Dabur Chyawanprash

Dabur Chyawanprash Overview
Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Two spoons a day, help keep illness away

USP

Healthy food product with nutritional ingredients which strengthens body immunity

Dabur Chyawanprash STP
Segmentation

For all age groups who want high nutrition

Target Market

All age groups Lower, middle class people

Positioning

Protects from everyday infection and cold

SWOT Analysis of Dabur Chyawanprash

For Dabur Chyawanprash, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Dabur Chyawanprash SWOT Analysis:

Dabur Chyawanprash Strengths

The strengths of Dabur Chyawanprash looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dabur Chyawanprash :

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Chyawanprash Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dabur Chyawanprash SWOT Analysis:

1.Declining popularity in the urban areas


Dabur Chyawanprash Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dabur Chyawanprash SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition


Dabur Chyawanprash Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dabur Chyawanprash are as mentioned:

1. Threat from local medicinal herbs in rural areas

2.People preferring international health brands

Dabur Chyawanprash Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dabur Chyawanprash:

1.Baidhyanath

2.Himani Sona Chandi Chyawanprash

3.Local manufacturers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Chyawanprash. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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