Dabur Chyawanprash SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8082
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SWOT Analysis of Dabur Chyawanprash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Chyawanprash

Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Two spoons a day, help keep illness away

USP

Healthy food product with nutritional ingredients which strengthens body immunity

Dabur Chyawanprash STP

Segment

For all age groups who want high nutrition

Target Group

All age groups Lower, middle class people

Positioning

Protects from everyday infection and cold

Dabur Chyawanprash SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Chyawanprash. Strengths are:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

Here are the weaknesses of Dabur Chyawanprash :

1.Declining popularity in the urban areas

Opportunities

Following are the Opportunities of Dabur Chyawanprash :

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

The threats of Dabur Chyawanprash are as mentioned :

1. Threat from local medicinal herbs in rural areas

2.People preferring international health brands

Dabur Chyawanprash Competition

Competitors

Below are the 3 main Dabur Chyawanprash competitors :

1.Baidhyanath

2.Himani Sona Chandi Chyawanprash

3.Local manufacturers


The brandguide table above concludes the Dabur Chyawanprash SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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