Mint-O SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3555
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SWOT Analysis of Mint-O with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mint-O Fresh

Parent Company

ITC

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Laila ko karna ho impress to majnu ne khaai Mint-O fresh;

USP

Active mint deposited candy

Mint-O STP

Segment

People looking to have a sweet after mint

Target Group

Youth of Lower, middle income

Positioning

For the cool youth

Mint-O SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mint-O :

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.Not too popular in urban areas

Opportunities

1.Leverage successful brand ITC

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from local candies

2.Threat from chocolates

Mint-O Competition

Competitors

Below are the 3 main Mint-O competitors :

1.Mentos

2.TicTac

3.Polo


The brandguide table above concludes the Mint-O SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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