Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Mint-O analyses the brand by its strengths, weaknesses, opportunities & threats. In Mint-O SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mint-O to benchmark its business & performance as compared to the competitors. Mint-O is one of the leading brands in the food & beverages sector.
The article below lists the Mint-O SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mint-O competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Laila ko karna ho impress to majnu ne khaai Mint-O fresh;
Active mint deposited candy
People looking to have a sweet after mint
Youth of Lower, middle income
For the cool youth
SWOT Analysis of Mint-O
For Mint-O, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Mint-O SWOT Analysis:
The strengths of Mint-O looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mint-O :
1.Excellent branding and advertising
2.Excellent distribution and availability
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mint-O SWOT Analysis:
1.Not too popular in urban areas
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mint-O SWOT Analysis:
1.Leverage successful brand ITC
3.Buy out competition
4.More Brand recognition
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mint-O are as mentioned:
1.Threat from local candies
2.Threat from chocolates
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mint-O:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mint-O. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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