Mint-O SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4386

SWOT analysis of Mint-O analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mint-O SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mint-O to benchmark its business & performance as compared to the competitors and industry. Mint-O is one of the leading brands in the food & beverages sector. The table below also lists the top Mint-O competitors and elaborates Mint-O market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mint-O SWOT, Competitors, Marketing STP & Brand analysis Table

Mint-O Fresh

Parent Company





Food & Beverages

Tagline/ Slogan

Laila ko karna ho impress to majnu ne khaai Mint-O fresh;


Active mint deposited candy

Mint-O STP

People looking to have a sweet after mint

Target Group

Youth of Lower, middle income


For the cool youth

Mint-O SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mint-O. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability


Here are the weaknesses in the Mint-O SWOT Analysis:

1.Not too popular in urban areas


Following are the Opportunities in Mint-O SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more

3.Buy out competition

4.More Brand recognition


The threats in the SWOT Analysis of Mint-O are as mentioned:

1.Threat from local candies

2.Threat from chocolates

Mint-O Competition

Below are the top 3 Mint-O competitors:




The brandguide table above concludes the Mint-O SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mint-O. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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