Mint-O SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mint-O analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mint-O SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mint-O to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mint-O is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mint-O competitors and includes Mint-O target market, segmentation, positioning & Unique Selling Proposition (USP).

Mint-O SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mint-O Fresh

Parent Company





Food & Beverages

Tagline/ Slogan

Laila ko karna ho impress to majnu ne khaai Mint-O fresh;


Active mint deposited candy

Mint-O STP
Mint-O Segmentation

People looking to have a sweet after mint

Mint-O Target Market

Youth of Lower, middle income

Mint-O Positioning

For the cool youth

Mint-O SWOT Analysis
Mint-O Strengths

Below are the Strengths in the SWOT Analysis of Mint-O:

1.Excellent branding and advertising

2.Excellent distribution and availability

Mint-O Weaknesses

Here are the weaknesses in the Mint-O SWOT Analysis:

1.Not too popular in urban areas

Mint-O Opportunities

Following are the Opportunities in Mint-O SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more

3.Buy out competition

4.More Brand recognition

Mint-O Threats

The threats in the SWOT Analysis of Mint-O are as mentioned:

1.Threat from local candies

2.Threat from chocolates

Mint-O Competition

Below are the top 3 Mint-O competitors:




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mint-O. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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