Mint-O SWOT Analysis, Competitors & USP

Mint-O SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mint-O, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mint-O to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mint-O is one of the leading brands in the food & beverages sector.

The article below lists the Mint-O SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mint-O SWOT Analysis:

SWOT Analysis of Mint-O

For Mint-O, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mint-O Strengths

The strengths of Mint-O looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mint-O :

1.Excellent branding and advertising

2.Excellent distribution and availability

Mint-O Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mint-O SWOT Analysis:

1.Not too popular in urban areas

Mint-O Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mint-O SWOT Analysis:

1.Leverage successful brand ITC

2.Advertise more

3.Buy out competition

4.More Brand recognition

Mint-O Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mint-O are as mentioned:

1.Threat from local candies

2.Threat from chocolates

Mint-O Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mint-O:

1.Mentos

2.TicTac

3.Polo

Hence this concludes the Mint-O SWOT analysis.

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About Mint-O

Mint-O Fresh
Parent Company	ITC
Category	Chocolate
Sector	Food & Beverages
Tagline/ Slogan	Laila ko karna ho impress to majnu ne khaai Mint-O fresh;
USP	Active mint deposited candy
Mint-O STP
Segmentation	People looking to have a sweet after mint
Target Market	Youth of Lower, middle income
Positioning	For the cool youth

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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