Onjus SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5118

SWOT analysis of Onjus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Onjus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Onjus to benchmark its business & performance as compared to the competitors and industry. Onjus is one of the leading brands in the food & beverages sector. The table below also lists the top Onjus competitors and elaborates Onjus market segmentation, target group, positioning & Unique Selling Proposition (USP).

Onjus SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Tunip Agro Ltd




Food & Beverages

Tagline/ Slogan

More taste more passion


Fruit flavored health drink

Onjus STP

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Most popular and affordable juice

Onjus SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Onjus. Strengths are:

1.Excellent branding

2.Good distribution and availability in certain market segments


Here are the weaknesses in the Onjus SWOT Analysis:

1.Slightly higher priced

2.Need to expand market

3.Low product advertising


Following are the Opportunities in Onjus SWOT Analysis:

1.Advertise more

2.Adventure into rural markets


The threats in the SWOT Analysis of Onjus are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Onjus Competition

Below are the top 4 Onjus competitors:

1.Dabur Real

2.Minute Maid

3.Delmonte Juice


The brandguide table above concludes the Onjus SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Onjus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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