Onjus SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4488

SWOT analysis of Onjus analyses the brand/company with its strengths, weaknesses, opportunities & threats. Onjus is one of the leading brands in the food & beverages sector. The table below also lists the top Onjus competitors and elaborates Onjus segmentation, targeting, positioning & USP.

Onjus

Parent Company

Tunip Agro Ltd

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

More taste more passion

USP

Fruit flavored health drink

Onjus STP

Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Most popular and affordable juice

Onjus SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Onjus. Strengths are:

1.Excellent branding

2.Good distribution and availability in certain market segments

Weaknesses

Here are the weaknesses in the Onjus SWOT Analysis:

1.Slightly higher priced

2.Need to expand market

3.Low product advertising

Opportunities

Following are the Opportunities in Onjus SWOT Analysis:

1.Advertise more

2.Adventure into rural markets

Threats

The threats in the SWOT Analysis of Onjus are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Onjus Competition

Competitors

Below are the top 4 Onjus competitors:

1.Dabur Real

2.Minute Maid

3.Delmonte Juice

4.Tropicana


The brandguide table above concludes the Onjus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Onjus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: