Published in Food & Beverages category by MBA Skool Team
Onjus is one of the leading brands in the food & beverages sector. Onjus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Onjus:
Good distribution and availability in certain market segments
Above are the strengths in the SWOT Analysis of Onjus. The strengths of Onjus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Slightly higher priced
Need to expand market
Low product advertising
These were the weaknesses in the Onjus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Adventure into rural markets
Above we covered the opportunities in Onjus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Threat from otherdrinks competitors
Threat from substitutes like fruit juices
The threats in the SWOT Analysis of Onjus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
For all people seeking a healthy fruit based drink for regular occasions, parties
All age groups Lower, middle and upper class people
Most popular and affordable juice
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