Onjus SWOT Analysis
Onjus is one of the leading brands in the food & beverages sector. Onjus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Onjus:
Quick Glance:
Onjus Strengths
- Excellent branding
- Good distribution and availability in certain market segments
Above are the strengths in the SWOT Analysis of Onjus. The strengths of Onjus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Onjus Weaknesses
- Slightly higher priced
- Need to expand market
- Low product advertising
These were the weaknesses in the Onjus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Onjus Opportunities
- Advertise more
- Adventure into rural markets
Above we covered the opportunities in Onjus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Onjus Threats
- Threat from otherdrinks competitors
- Threat from substitutes like fruit juices
The threats in the SWOT Analysis of Onjus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Onjus SWOT analysis.
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About Onjus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Onjus | |
| Parent Company |
Tunip Agro Ltd |
|---|---|
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
More taste more passion |
| USP |
Fruit flavored health drink |
| Onjus STP | |
| Segmentation |
For all people seeking a healthy fruit based drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Most popular and affordable juice |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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