Onjus SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3977

SWOT Analysis of Onjus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Tunip Agro Ltd




Food & Beverages

Tagline/ Slogan

More taste more passion


Fruit flavored health drink

Onjus STP


For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Most popular and affordable juice

Onjus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Onjus :

1.Excellent branding

2.Good distribution and availability in certain market segments


1.Slightly higher priced

2.Need to expand market

3.Low product advertising


1.Advertise more

2.Adventure into rural markets


1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Onjus Competition


Below are the 4 main Onjus competitors :

1.Dabur Real

2.Minute Maid

3.Delmonte Juice


The brandguide table above concludes the Onjus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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