Onjus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Onjus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Onjus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Onjus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Onjus is one of the leading brands in the food & beverages sector.

The article below lists the Onjus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Onjus SWOT Analysis:

SWOT Analysis of Onjus

For Onjus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Onjus Strengths

The strengths of Onjus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Onjus :

1.Excellent branding

2.Good distribution and availability in certain market segments

Onjus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Onjus SWOT Analysis:

1.Slightly higher priced

2.Need to expand market

3.Low product advertising

Onjus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Onjus SWOT Analysis:

1.Advertise more

2.Adventure into rural markets

Onjus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Onjus are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Onjus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Onjus:

1.Dabur Real

2.Minute Maid

3.Delmonte Juice


Hence this concludes the Onjus SWOT analysis.

Continue reading more about the brand/company.

About Onjus


Parent Company

Tunip Agro Ltd




Food & Beverages

Tagline/ Slogan

More taste more passion


Fruit flavored health drink

Onjus STP

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


Most popular and affordable juice

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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