Onjus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Onjus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Onjus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Onjus to benchmark its business & performance as compared to the competitors and industry. As of 2020, Onjus is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Onjus competitors and includes Onjus target market, segmentation, positioning & Unique Selling Proposition (USP).

Onjus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Tunip Agro Ltd




Food & Beverages

Tagline/ Slogan

More taste more passion


Fruit flavored health drink

Onjus STP
Onjus Segmentation

For all people seeking a healthy fruit based drink for regular occasions, parties

Onjus Target Market

All age groups Lower, middle and upper class people

Onjus Positioning

Most popular and affordable juice

Onjus SWOT Analysis
Onjus Strengths

Below are the Strengths in the SWOT Analysis of Onjus:

1.Excellent branding

2.Good distribution and availability in certain market segments

Onjus Weaknesses

Here are the weaknesses in the Onjus SWOT Analysis:

1.Slightly higher priced

2.Need to expand market

3.Low product advertising

Onjus Opportunities

Following are the Opportunities in Onjus SWOT Analysis:

1.Advertise more

2.Adventure into rural markets

Onjus Threats

The threats in the SWOT Analysis of Onjus are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Onjus Competition

Below are the top 4 Onjus competitors:

1.Dabur Real

2.Minute Maid

3.Delmonte Juice


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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