Published in Food & Beverages category by MBA Skool Team
Maggi is one of the leading brands in the food & beverages sector. Maggi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maggi:
Maggi is a market leader in noodles category with high brand loyalty
Excellent advertising of Maggi makes its a top of the mind brand
Good product distribution and availability because of Nestle
Maggi offers a lot of flavors and varieties
Strong parent brand of Nestle adds to the strengths of the brand
Apart from instant noodles, Maggi also offers soups, sauces etc
Easy to cook and ready to eat noodles are extremely popular with students, young couples and youth
Strong visibility of Maggi due to TVCs, print ads, online ads and OOH media
Above are the strengths in the SWOT Analysis of Maggi. The strengths of Maggi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Controversy regarding Maggi being unsafe to eat caused a lot of damage to the brand image
Intense competition means limited market share growth
These were the weaknesses in the Maggi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Taste bhi health bhi ;Good Food Good Life; Me n Meri Maggi
Maggi can be cooked and prepared in 2 minutes
People looking for a snack when hungry
Young people and children from upper and middle class
Maggi gives a tasty and healthy snack which can be prepared in 2 minutes
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