Canada Dry SWOT Analysis
Canada Dry SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Canada Dry, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Canada Dry is one of the leading brands in the food & beverages sector. The article below lists the Canada Dry SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Canada Dry Strengths
The strengths of Canada Dry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Canada Dry :
1. It’s cool and uplifting taste
2. Canada Dry’s popularity as a mixer
3. Good advertising and marketing through TVCs and ads
4. Strong backing of parent company
Canada Dry Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Canada Dry SWOT Analysis:
1.The brand has unable to establish itself as a global brand
2. A large number of brands under the same name has tend to dilute the brand equity
Canada Dry Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Canada Dry SWOT Analysis:
1. The limited availability products which are successful can be launched into the new markets
2. In addition to existing brands some more Local-specific brands can be launched in the new markets
3. Focused advertising for increasing brand recall
Canada Dry Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Canada Dry are as mentioned:
1. Globally established well reputed soft drinks brands give a strong competition
2. Young consumers prefer mild beer over ginger ale
3. Changing global policies and customer preferences
Hence this concludes the Canada Dry SWOT analysis.
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About Canada Dry
| Canada Dry Overview | |
|---|---|
| Parent Company |
Dr. Peppers Snapple Group |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Real Ginger Real taste, something good everyday; Just north of everyday |
| USP |
Ginger ale but with the dry taste |
| Canada Dry STP | |
| Segmentation |
From children to young, adults to all who prefer drinking soft drinks |
| Target Market |
Urban middle and upper middle class individuals |
| Positioning |
Northeastern and outdoors roots |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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