Canada Dry SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3011

SWOT Analysis of Canada Dry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canada Dry

Parent Company

Dr. Peppers Snapple Group




Food and Beverages

Tagline/ Slogan

Real Ginger Real taste, something good everyday; Just north of everyday


Ginger ale but with the dry taste



From children to young, adults  to all who prefer drinking  soft drinks

Target Group

Urban middle and upper middle class individuals


Northeastern and outdoors roots

SWOT Analysis


1. It’s cool and uplifting taste
2. Canada Dry’s popularity as a mixer

3. Good advertising and marketing through TVCs and ads

4. Strong backing of parent company


1.The brand has unable to establish itself as a global brand
2. A large number of brands under the same name has tend to dilute the brand equity


1. The limited availability products which are successful can be launched into the new markets
2. In addition to existing brands some more Local-specific brands can be launched in the new markets

3. Focused advertising for increasing brand recall


1. Globally established well reputed soft drinks brands give a strong competition
2. Young consumers prefer mild beer over ginger ale

3. Changing global policies and customer preferences



1. Canfields
3. Seagram’s

The table above concludes the Canada Dry SWOT analysis along with its marketing and brand parameters.


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