Published in Food & Beverages category by MBA Skool Team
Canada Dry is one of the leading brands in the food & beverages sector. Canada Dry SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Canada Dry:
Good advertising and marketing through TVCs and ads
Strong backing of parent company
Above are the strengths in the SWOT Analysis of Canada Dry. The strengths of Canada Dry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Canada Dry Weaknesses
The brand has unable to establish itself as a global brand
A large number of brands under the same name has tend to dilute the brand equity
These were the weaknesses in the Canada Dry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Canada Dry Opportunities
The limited availability products which are successful can be launched into the new markets
In addition to existing brands some more Local-specific brands can be launched in the new markets
Focused advertising for increasing brand recall
Above we covered the opportunities in Canada Dry SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Canada Dry Threats
Globally established well reputed soft drinks brands give a strong competition
Young consumers prefer mild beer over ginger ale
Changing global policies and customer preferences
The threats in the SWOT Analysis of Canada Dry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Canada Dry SWOT analysis.
Continue reading more about the brand/company.
About Canada Dry
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Real Ginger Real taste, something good everyday; Just north of everyday
Ginger ale but with the dry taste
Canada Dry STP
From children to young, adults to all who prefer drinking soft drinks
Urban middle and upper middle class individuals
Northeastern and outdoors roots
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