Canada Dry SWOT Analysis, Competitors, STP & USP

Dr. Peppers Snapple Group

Beverages

Food & Beverages

Real Ginger Real taste, something good everyday; Just north of everyday

Ginger ale but with the dry taste

From children to young, adults  to all who prefer drinking  soft drinks

Urban middle and upper middle class individuals

Northeastern and outdoors roots

Below are the Strengths in the SWOT Analysis of Canada Dry:

1. It’s cool and uplifting taste
2. Canada Dry’s popularity as a mixer

3. Good advertising and marketing through TVCs and ads

4. Strong backing of parent company

Here are the weaknesses in the Canada Dry SWOT Analysis:

1.The brand has unable to establish itself as a global brand
2. A large number of brands under the same name has tend to dilute the brand equity

Following are the Opportunities in Canada Dry SWOT Analysis:

1. The limited availability products which are successful can be launched into the new markets
2. In addition to existing brands some more Local-specific brands can be launched in the new markets

3. Focused advertising for increasing brand recall

The threats in the SWOT Analysis of Canada Dry are as mentioned:

1. Globally established well reputed soft drinks brands give a strong competition
2. Young consumers prefer mild beer over ginger ale

3. Changing global policies and customer preferences

Below are the top 3 Canada Dry competitors:

1. Canfields
2.Vernors
3. Seagram’s