Canada Dry SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Canada Dry analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canada Dry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canada Dry to benchmark its business & performance as compared to the competitors and industry. Canada Dry is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canada Dry competitors and includes Canada Dry target market, segmentation, positioning & Unique Selling Proposition (USP).

Canada Dry SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Canada Dry Brand Analysis
Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Real Ginger Real taste, something good everyday; Just north of everyday

USP

Ginger ale but with the dry taste

Canada Dry STP
Canada Dry Segmentation

From children to young, adults  to all who prefer drinking  soft drinks

Canada Dry Target Market

Urban middle and upper middle class individuals

Canada Dry Positioning

Northeastern and outdoors roots

Canada Dry SWOT Analysis
Canada Dry Strengths

Below are the Strengths in the SWOT Analysis of Canada Dry:

1. It’s cool and uplifting taste
2. Canada Dry’s popularity as a mixer

3. Good advertising and marketing through TVCs and ads

4. Strong backing of parent company

Canada Dry Weaknesses

Here are the weaknesses in the Canada Dry SWOT Analysis:

1.The brand has unable to establish itself as a global brand
2. A large number of brands under the same name has tend to dilute the brand equity

Canada Dry Opportunities

Following are the Opportunities in Canada Dry SWOT Analysis:

1. The limited availability products which are successful can be launched into the new markets
2. In addition to existing brands some more Local-specific brands can be launched in the new markets

3. Focused advertising for increasing brand recall

Canada Dry Threats

The threats in the SWOT Analysis of Canada Dry are as mentioned:

1. Globally established well reputed soft drinks brands give a strong competition
2. Young consumers prefer mild beer over ginger ale

3. Changing global policies and customer preferences

Canada Dry Competition
Competitors

Below are the top 3 Canada Dry competitors:

1. Canfields
2.Vernors
3. Seagram’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canada Dry. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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