Canada Dry SWOT Analysis, Competitors & USP

SWOT analysis of Canada Dry analyses the brand by its strengths, weaknesses, opportunities & threats. In Canada Dry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canada Dry to benchmark its business & performance as compared to the competitors. Canada Dry is one of the leading brands in the food & beverages sector.

The article below lists the Canada Dry SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Canada Dry SWOT Analysis:

SWOT Analysis of Canada Dry

For Canada Dry, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Canada Dry Strengths

The strengths of Canada Dry looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Canada Dry :

1. It’s cool and uplifting taste
2. Canada Dry’s popularity as a mixer

3. Good advertising and marketing through TVCs and ads

4. Strong backing of parent company

Canada Dry Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Canada Dry SWOT Analysis:

1.The brand has unable to establish itself as a global brand
2. A large number of brands under the same name has tend to dilute the brand equity

Canada Dry Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Canada Dry SWOT Analysis:

1. The limited availability products which are successful can be launched into the new markets
2. In addition to existing brands some more Local-specific brands can be launched in the new markets

3. Focused advertising for increasing brand recall

Canada Dry Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Canada Dry are as mentioned:

1. Globally established well reputed soft drinks brands give a strong competition
2. Young consumers prefer mild beer over ginger ale

3. Changing global policies and customer preferences

Canada Dry Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Canada Dry:

1. Canfields
2.Vernors
3. Seagram’s

Hence this concludes the Canada Dry SWOT analysis.

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About Canada Dry

Canada Dry Overview
Parent Company	Dr. Peppers Snapple Group
Category	Beverages
Sector	Food & Beverages
Tagline/ Slogan	Real Ginger Real taste, something good everyday; Just north of everyday
USP	Ginger ale but with the dry taste
Canada Dry STP
Segmentation	From children to young, adults  to all who prefer drinking  soft drinks
Target Market	Urban middle and upper middle class individuals
Positioning	Northeastern and outdoors roots

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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