Associated British Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Associated British Foods plc.

Food Processing& Retailing

Food & Beverages

A business for everyday

Diverse mixture of products

Business segments:Sugar, Agriculture, Grocery, Retail andIngredients

Consumers of branded & private labeled  food and beverages,

Clothing buyers individuals in high streets of Europe

Delivering quality products and services that are central to people’s lives

Below are the Strengths in the SWOT Analysis of Associated British Foods:

1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty
2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers
3. Geographic Diversification
4. Leading Market Player

5.Wide Business Operations

Here are the weaknesses in the Associated British Foods SWOT Analysis:

1.Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies.
2.Heavy Investments on Allied Bakeries
3.Limited Liquidity Position

Following are the Opportunities in Associated British Foods SWOT Analysis:

1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues
2.Recognizability of the company’s brands facilitates entering new markets
3.The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services

4.Global Enzyme Market

5. Strong Growth Prospects in Biofuels Production

6. Investments for Future Growth

The threats in the SWOT Analysis of Associated British Foods are as mentioned:

1.The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases
2.Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies

3. Financial Crisis and Changing Consumer Demand

4. Cut in European Union’s Sugar Production

5. Increased Consolidation

Below are the top 3 Associated British Foods competitors:

1.Nestlé

2.Südzucker
3.Tesco