Associated British Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Associated British Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Associated British Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Associated British Foods to benchmark its business & performance as compared to the competitors, and make strategic improvements. Associated British Foods is one of the leading brands in the food & beverages sector.

The article below lists the Associated British Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Associated British Foods SWOT Analysis:

SWOT Analysis of Associated British Foods

For Associated British Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Associated British Foods Strengths

The strengths of Associated British Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Associated British Foods :

1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty
2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers
3. Geographic Diversification
4. Leading Market Player

5.Wide Business Operations

Associated British Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Associated British Foods SWOT Analysis:

1.Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies.
2.Heavy Investments on Allied Bakeries
3.Limited Liquidity Position

Associated British Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Associated British Foods SWOT Analysis:

1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues
2.Recognizability of the company’s brands facilitates entering new markets
3.The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services

4.Global Enzyme Market

5. Strong Growth Prospects in Biofuels Production

6. Investments for Future Growth

Associated British Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Associated British Foods are as mentioned:

1.The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases
2.Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies

3. Financial Crisis and Changing Consumer Demand

4. Cut in European Union’s Sugar Production

5. Increased Consolidation

Associated British Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Associated British Foods:



Hence this concludes the Associated British Foods SWOT analysis.

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About Associated British Foods

Associated British Foods Overview
Parent Company

Associated British Foods plc.


Food Processing& Retailing


Food & Beverages

Tagline/ Slogan

A business for everyday


Diverse mixture of products

Associated British Foods STP

Business segments:Sugar, Agriculture, Grocery, Retail andIngredients

Target Market

Consumers of branded & private labeled  food and beverages,

Clothing buyers individuals in high streets of Europe


Delivering quality products and services that are central to people’s lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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