Associated British Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8853

SWOT analysis of Associated British Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Associated British Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Associated British Foods to benchmark its business & performance as compared to the competitors and industry. Associated British Foods is one of the leading brands in the food & beverages sector. The table below also lists the top Associated British Foods competitors and elaborates Associated British Foods market segmentation, target group, positioning & Unique Selling Proposition (USP).

Associated British Foods SWOT, Competitors, Marketing STP & Brand analysis Table
Associated British Foods Brand Analysis
Parent Company

Associated British Foods plc.


Food Processing& Retailing


Food & Beverages

Tagline/ Slogan

A business for everyday


Diverse mixture of products

Associated British Foods STP

Business segments:Sugar, Agriculture, Grocery, Retail andIngredients

Target Group

Consumers of branded & private labeled  food and beverages,

Clothing buyers individuals in high streets of Europe


Delivering quality products and services that are central to people’s lives

Associated British Foods SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Associated British Foods. Strengths are:

1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty
2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers
3. Geographic Diversification
4. Leading Market Player

5.Wide Business Operations


Here are the weaknesses in the Associated British Foods SWOT Analysis:

1.Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies.
2.Heavy Investments on Allied Bakeries
3.Limited Liquidity Position


Following are the Opportunities in Associated British Foods SWOT Analysis:

1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues
2.Recognizability of the company’s brands facilitates entering new markets
3.The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services

4.Global Enzyme Market

5. Strong Growth Prospects in Biofuels Production

6. Investments for Future Growth


The threats in the SWOT Analysis of Associated British Foods are as mentioned:

1.The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases
2.Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies

3. Financial Crisis and Changing Consumer Demand

4. Cut in European Union’s Sugar Production

5. Increased Consolidation

Associated British Foods Competition

Below are the top 3 Associated British Foods competitors:



The brandguide table above concludes the Associated British Foods SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Associated British Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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