Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Ajinomoto analyses the brand by its strengths, weaknesses, opportunities & threats. In Ajinomoto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ajinomoto to benchmark its business & performance as compared to the competitors. Ajinomoto is one of the leading brands in the food & beverages sector.
The table below lists the Ajinomoto SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ajinomoto competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Contributing to human health globally while creating unique value to benefit customers
SWOT Analysis of Ajinomoto
Below are the Strengths in the SWOT Analysis of Ajinomoto:
1. High cost advantage 2. Bargaining power of both suppliers & buyers is low 3. Well established brand with a strong reputation, high brand equity 4. Low threat of new entrants due to high entry barriers and involves large capital
5. Loyal customer base
6. Comprehensive production technology
7. High responsiveness to customers
8. Strong financial position and has nearly 25,000 employees
Here are the weaknesses in the Ajinomoto SWOT Analysis:
1.Rely heavily on advertising 2. Focus is way too high in seasonings business
Following are the Opportunities in Ajinomoto SWOT Analysis:
1.Acquisitions of smaller brands
2. Emerging markets and expansion abroad
3. Innovations in the existing products
The threats in the SWOT Analysis of Ajinomoto are as mentioned:
1.Product substitution in seasonings is high 2. Intense competition; also lower cost competitors or imports 3.Unpredictable economy
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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