Ajinomoto SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10240

SWOT analysis of Ajinomoto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ajinomoto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ajinomoto to benchmark its business & performance as compared to the competitors and industry. Ajinomoto is one of the leading brands in the food & beverages sector. The table below also lists the top Ajinomoto competitors and elaborates Ajinomoto market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ajinomoto SWOT, Competitors, Marketing STP & Brand analysis Table
Ajinomoto Brand Analysis
Parent Company

Ajinomoto Co. Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Eat Well, Live Well; Essence of taste


Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful brand in its portfolio

Ajinomoto STP

Product segments Food products, Pharmaceuticals, Specialty chemicals, Bioscience products

Target Group

Housewives, chefs, restaurants


Contributing to human health globally while creating unique value to benefit customers

Ajinomoto SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ajinomoto. Strengths are:

1. High cost advantage
2. Bargaining power of both suppliers & buyers is low
3. Well established brand with a strong reputation, high brand equity
4. Low threat of new entrants due to high entry barriers and involves large capital

5. Loyal customer base

6. Comprehensive production technology

7. High responsiveness to customers

8. Strong financial position and has nearly 25,000 employees


Here are the weaknesses in the Ajinomoto SWOT Analysis:

1.Rely heavily on advertising
2. Focus is way too high in seasonings business


Following are the Opportunities in Ajinomoto SWOT Analysis:

1.Acquisitions of smaller brands

2. Emerging markets and expansion abroad

3. Innovations in the existing products


The threats in the SWOT Analysis of Ajinomoto are as mentioned:

1.Product substitution in seasonings is high
2. Intense competition; also lower cost competitors or imports
3.Unpredictable economy

4. Price wars

Ajinomoto Competition

Below are the top 3 Ajinomoto competitors:

1. Campbell

2. Maggi

3. Vedan

The brandguide table above concludes the Ajinomoto SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ajinomoto. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: