Ajinomoto SWOT Analysis
Ajinomoto is one of the leading brands in the food & beverages sector. Ajinomoto SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ajinomoto:
Quick Glance:
Ajinomoto Strengths
- High cost advantage
- Bargaining power of both suppliers & buyers is low
- Well established brand with a strong reputation, high brand equity
- Low threat of new entrants due to high entry barriers and involves large capital
- Loyal customer base
- Comprehensive production technology
- High responsiveness to customers
- Strong financial position and has nearly 25,000 employees
Above are the strengths in the SWOT Analysis of Ajinomoto. The strengths of Ajinomoto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ajinomoto Weaknesses
- Rely heavily on advertising
- Focus is way too high in seasonings business
These were the weaknesses in the Ajinomoto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ajinomoto Opportunities
- Acquisitions of smaller brands
- Emerging markets and expansion abroad
- Innovations in the existing products
Above we covered the opportunities in Ajinomoto SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ajinomoto Threats
- Product substitution in seasonings is high
- Intense competition; also lower cost competitors or imports
- Unpredictable economy
- Price wars
The threats in the SWOT Analysis of Ajinomoto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ajinomoto SWOT analysis.
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About Ajinomoto
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ajinomoto Overview | |
|---|---|
| Parent Company |
Ajinomoto Co. Inc. |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Eat Well, Live Well; Essence of taste |
| USP |
Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful brand in its portfolio |
| Ajinomoto STP | |
| Segmentation |
Product segments Food products, Pharmaceuticals, Specialty chemicals, Bioscience products |
| Target Market |
Housewives, chefs, restaurants |
| Positioning |
Contributing to human health globally while creating unique value to benefit customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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