Ajinomoto SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ajinomoto analyses the brand by its strengths, weaknesses, opportunities & threats. In Ajinomoto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ajinomoto to benchmark its business & performance as compared to the competitors. Ajinomoto is one of the leading brands in the food & beverages sector.

The table below lists the Ajinomoto SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ajinomoto competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ajinomoto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ajinomoto Brand Analysis
Parent Company

Ajinomoto Co. Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Eat Well, Live Well; Essence of taste


Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful brand in its portfolio

Ajinomoto STP

Product segments Food products, Pharmaceuticals, Specialty chemicals, Bioscience products

Target Group

Housewives, chefs, restaurants


Contributing to human health globally while creating unique value to benefit customers

SWOT Analysis of Ajinomoto
Ajinomoto Strengths

Below are the Strengths in the SWOT Analysis of Ajinomoto:

1. High cost advantage
2. Bargaining power of both suppliers & buyers is low
3. Well established brand with a strong reputation, high brand equity
4. Low threat of new entrants due to high entry barriers and involves large capital

5. Loyal customer base

6. Comprehensive production technology

7. High responsiveness to customers

8. Strong financial position and has nearly 25,000 employees

Ajinomoto Weaknesses

Here are the weaknesses in the Ajinomoto SWOT Analysis:

1.Rely heavily on advertising
2. Focus is way too high in seasonings business

Ajinomoto Opportunities

Following are the Opportunities in Ajinomoto SWOT Analysis:

1.Acquisitions of smaller brands

2. Emerging markets and expansion abroad

3. Innovations in the existing products

Ajinomoto Threats

The threats in the SWOT Analysis of Ajinomoto are as mentioned:

1.Product substitution in seasonings is high
2. Intense competition; also lower cost competitors or imports
3.Unpredictable economy

4. Price wars

Ajinomoto Competition
Ajinomoto Competitors

Below are the top 3 competitors of Ajinomoto:

1. Campbell

2. Maggi

3. Vedan

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ajinomoto. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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