Published in Food & Beverages category by MBA Skool Team
Ajinomoto is one of the leading brands in the food & beverages sector. Ajinomoto SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ajinomoto:
Bargaining power of both suppliers & buyers is low
Well established brand with a strong reputation, high brand equity
Low threat of new entrants due to high entry barriers and involves large capital
Loyal customer base
Comprehensive production technology
High responsiveness to customers
Strong financial position and has nearly 25,000 employees
Above are the strengths in the SWOT Analysis of Ajinomoto. The strengths of Ajinomoto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Rely heavily on advertising
Focus is way too high in seasonings business
These were the weaknesses in the Ajinomoto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Acquisitions of smaller brands
Emerging markets and expansion abroad
Innovations in the existing products
Above we covered the opportunities in Ajinomoto SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Product substitution in seasonings is high
Intense competition; also lower cost competitors or imports
The threats in the SWOT Analysis of Ajinomoto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Contributing to human health globally while creating unique value to benefit customers
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