Campbell Soup SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Campbell Soup SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Campbell Soup, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Campbell Soup to benchmark its business & performance as compared to the competitors, and make strategic improvements. Campbell Soup is one of the leading brands in the food & beverages sector.

The article below lists the Campbell Soup SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Campbell Soup SWOT Analysis:

SWOT Analysis of Campbell Soup

For Campbell Soup, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Campbell Soup Strengths

The strengths of Campbell Soup looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Campbell Soup :

1. Steady sales figures over the years
2. SubstantialMarket Share in Retail Sales of U.S. in the Wet Soup category
3. Promising breakthrough innovation

4. Low production costs due to large size of the company ensure that prices 20- 25% higher than generic brands while maintaining a high level of quality

5. Campbell’s products are sold in 120 countries around the globe

Campbell Soup Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Campbell Soup SWOT Analysis:

1. Gross margins were impacted by cost inflation
2.Rise in raw material costsas well as volatile gas prices
3.Extremely competitive soup market

Campbell Soup Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Campbell Soup SWOT Analysis:

1.Stabilizing and then profitably growing its North America soup and simple meals business

2. Expanding its international presence, particularly in emerging markets
3. Continuing to grow its healthy beverages and baked snacks businesses

4. Leveraging on the initial success of integration of Bolthouse into Campbell’s business for future growth

Campbell Soup Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Campbell Soup are as mentioned:

1. Growing share of private label in the condensed soup market as it may affect pricing structure of Campbell
2.Low adoption rates of new productsas it might lead to heavy promotional and marketing spends thus reducing margins
3. Laws and regulations on the safety of meat products used

Campbell Soup Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Campbell Soup:

1. General Mills

2. H. J. Heinz Company

3. Nestle S.A.

Hence this concludes the Campbell Soup SWOT analysis.

Continue reading more about the brand/company.

About Campbell Soup

Campbell Soup Overview
Parent Company

Campbell Soup Company


Food Processing


Food & Beverages

Tagline/ Slogan

It's Amazing What Soup Can Do! ; Mmm Mmm Good


Continuously delivering innovative & high quality products

Campbell Soup STP

Product segments: the simple meals division, which consists largely of soups, the baked snacks division and the health beverages division consisting of juices, etc.

Target Market

Housewives, chefs, restaurants


Nourishing people’s lives everywhere, every day

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Campbell Soup. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin