Published in Food & Beverages category by MBA Skool Team
Campbell Soup is one of the leading brands in the food & beverages sector. Campbell Soup SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Campbell Soup:
SubstantialMarket Share in Retail Sales of U.S. in the Wet Soup category
Promising breakthrough innovation
Low production costs due to large size of the company ensure that prices 20- 25% higher than generic brands while maintaining a high level of quality
Campbell’s products are sold in 120 countries around the globe
Above are the strengths in the SWOT Analysis of Campbell Soup. The strengths of Campbell Soup looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Campbell Soup Weaknesses
Gross margins were impacted by cost inflation
Rise in raw material costsas well as volatile gas prices
Extremely competitive soup market
These were the weaknesses in the Campbell Soup SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Continuously delivering innovative & high quality products
Campbell Soup STP
Product segments: the simple meals division, which consists largely of soups, the baked snacks division and the health beverages division consisting of juices, etc.
Housewives, chefs, restaurants
Nourishing people’s lives everywhere, every day
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Campbell Soup. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute