Campbell Soup SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 16755

SWOT analysis of Campbell Soup analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Campbell Soup SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Campbell Soup to benchmark its business & performance as compared to the competitors and industry. Campbell Soup is one of the leading brands in the food & beverages sector. The table below also lists the top Campbell Soup competitors and elaborates Campbell Soup market segmentation, target group, positioning & Unique Selling Proposition (USP).

Campbell Soup SWOT, Competitors, Marketing STP & Brand analysis Table
Campbell Soup Brand Analysis
Parent Company

Campbell Soup Company


Food Processing


Food & Beverages

Tagline/ Slogan

It's Amazing What Soup Can Do! ; Mmm Mmm Good


Continuously delivering innovative & high quality products

Campbell Soup STP

Product segments: the simple meals division, which consists largely of soups, the baked snacks division and the health beverages division consisting of juices, etc.

Target Group

Housewives, chefs, restaurants


Nourishing people’s lives everywhere, every day

Campbell Soup SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Campbell Soup. Strengths are:

1. Steady sales figures over the years
2. SubstantialMarket Share in Retail Sales of U.S. in the Wet Soup category
3. Promising breakthrough innovation

4. Low production costs due to large size of the company ensure that prices 20- 25% higher than generic brands while maintaining a high level of quality

5. Campbell’s products are sold in 120 countries around the globe


Here are the weaknesses in the Campbell Soup SWOT Analysis:

1. Gross margins were impacted by cost inflation
2.Rise in raw material costsas well as volatile gas prices
3.Extremely competitive soup market


Following are the Opportunities in Campbell Soup SWOT Analysis:

1.Stabilizing and then profitably growing its North America soup and simple meals business

2. Expanding its international presence, particularly in emerging markets
3. Continuing to grow its healthy beverages and baked snacks businesses

4. Leveraging on the initial success of integration of Bolthouse into Campbell’s business for future growth


The threats in the SWOT Analysis of Campbell Soup are as mentioned:

1. Growing share of private label in the condensed soup market as it may affect pricing structure of Campbell
2.Low adoption rates of new productsas it might lead to heavy promotional and marketing spends thus reducing margins
3. Laws and regulations on the safety of meat products used

Campbell Soup Competition

Below are the top 3 Campbell Soup competitors:

1. General Mills

2. H. J. Heinz Company

3. Nestle S.A.

The brandguide table above concludes the Campbell Soup SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Campbell Soup. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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