Campbell Soup SWOT Analysis, USP & Competitors

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SWOT Analysis of Campbell Soup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Campbell Soup

Parent Company

Campbell Soup Company


Food Processing


Food and Beverages

Tagline/ Slogan

It's Amazing What Soup Can Do! ; Mmm Mmm Good


Continuously delivering innovative & high quality products



Product segments: the simple meals division, which consists largely of soups, the baked snacks division and the health beverages division consisting of juices, etc.

Target Group

Housewives, chefs, restaurants


Nourishing people’s lives everywhere, every day

SWOT Analysis


1. Steady sales figures over the years
2. SubstantialMarket Share in Retail Sales of U.S. in the Wet Soup category
3. Promising breakthrough innovation

4. Low production costs due to large size of the company ensure that prices 20- 25% higher than generic brands while maintaining a high level of quality

5. Campbell’s products are sold in 120 countries around the globe


1. Gross margins were impacted by cost inflation
2.Rise in raw material costsas well as volatile gas prices
3.Extremely competitive soup market


1.Stabilizing and then profitably growing its North America soup and simple meals business

2. Expanding its international presence, particularly in emerging markets
3. Continuing to grow its healthy beverages and baked snacks businesses

4. Leveraging on the initial success of integration of Bolthouse into Campbell’s business for future growth


1. Growing share of private label in the condensed soup market as it may affect pricing structure of Campbell
2.Low adoption rates of new productsas it might lead to heavy promotional and marketing spends thus reducing margins
3. Laws and regulations on the safety of meat products used



1. General Mills

2. H. J. Heinz Company

3. Nestle S.A.

The table above concludes the Campbell Soup SWOT analysis along with its marketing and brand parameters.


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