Kuala Lumpur Kepong SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kuala Lumpur Kepong analyses the brand by its strengths, weaknesses, opportunities & threats. In Kuala Lumpur Kepong SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kuala Lumpur Kepong to benchmark its business & performance as compared to the competitors. Kuala Lumpur Kepong is one of the leading brands in the food & beverages sector.

The article below lists the Kuala Lumpur Kepong SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kuala Lumpur Kepong SWOT Analysis:

SWOT Analysis of Kuala Lumpur Kepong

For Kuala Lumpur Kepong, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kuala Lumpur Kepong Strengths

The strengths of Kuala Lumpur Kepong looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kuala Lumpur Kepong :

1. Group’s oil palm and rubber plantations today stand at approximately 250,000 hectares in Malaysia and Indonesia
2. KLK OLEO is one of the largest manufacturers of renewable palm-based oleochemical products and derivatives in the oleochemical industry
3. With numerous successful acquisitions and world class subsidiaries, it is able to reach out and service a global clientele across Asia, USA and Europe
4. Most of its major manufacturing facilities are in Malaysia. Some of the prominent ones are Palm Oleo SdnBhd., which is one of the world’s biggest standalone Oleochemical producers, and KSP Manufacturing Sdn. Bhd., which is known for its signature product, Palmosalt

Kuala Lumpur Kepong Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kuala Lumpur Kepong SWOT Analysis:

1. Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.

2. Manpower constraints, pressure on increasing operating costs and extreme weather in the plantation division

3. Palm oil industry faces huge number of unresolved land conflicts due to land grabbing

Kuala Lumpur Kepong Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kuala Lumpur Kepong SWOT Analysis:

1.Demand for palm oil would remain strong as consumption increases in select emerging economies coupled with the general global population growth
2. Expansion into Indonesia is through the acquisitions of interest in oil palm estates

3. Emerging biofuel market

Kuala Lumpur Kepong Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kuala Lumpur Kepong are as mentioned:

1. Highly competitive market

2. Fluctuation in foreign exchange rates

3. Government regulations

Kuala Lumpur Kepong Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kuala Lumpur Kepong:

1. Golden Agri-Resources Ltd

2. IOI Corp Bhd

3. Astra Agro Lestari Tbk PT

Hence this concludes the Kuala Lumpur Kepong SWOT analysis.

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About Kuala Lumpur Kepong

Kuala Lumpur Kepong Overview
Parent Company

Kuala Lumpur Kepong Berhad ("KLK")


Food Processing


Food & Beverages

Tagline/ Slogan

Striving towards excellence


The Group’s rubber plantations yield a steady annual production of premium SIR/SMR grades and latex concentrate, meeting with the MS ISO 9002 standards

Kuala Lumpur Kepong STP

Business segments: Plantations, Oleochemicals, Property

Target Market

Food manufacturing industry and Industrial & Consumer Food catering industry


Strive to be the most preferred producer and supplier of innovative and sustainable palm-based oleochemical products and derivatives for all major global markets

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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