Kuala Lumpur Kepong SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kuala Lumpur Kepong analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kuala Lumpur Kepong SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kuala Lumpur Kepong to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kuala Lumpur Kepong is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kuala Lumpur Kepong competitors and includes Kuala Lumpur Kepong target market, segmentation, positioning & Unique Selling Proposition (USP).

Kuala Lumpur Kepong SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kuala Lumpur Kepong Brand Analysis
Parent Company

Kuala Lumpur Kepong Berhad ("KLK")

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Striving towards excellence

USP

The Group’s rubber plantations yield a steady annual production of premium SIR/SMR grades and latex concentrate, meeting with the MS ISO 9002 standards

Kuala Lumpur Kepong STP
Kuala Lumpur Kepong Segmentation

Business segments: Plantations, Oleochemicals, Property

Kuala Lumpur Kepong Target Market

Food manufacturing industry and Industrial & Consumer Food catering industry

Kuala Lumpur Kepong Positioning

Strive to be the most preferred producer and supplier of innovative and sustainable palm-based oleochemical products and derivatives for all major global markets

Kuala Lumpur Kepong SWOT Analysis
Kuala Lumpur Kepong Strengths

Below are the Strengths in the SWOT Analysis of Kuala Lumpur Kepong:

1. Group’s oil palm and rubber plantations today stand at approximately 250,000 hectares in Malaysia and Indonesia
2. KLK OLEO is one of the largest manufacturers of renewable palm-based oleochemical products and derivatives in the oleochemical industry
3. With numerous successful acquisitions and world class subsidiaries, it is able to reach out and service a global clientele across Asia, USA and Europe
4. Most of its major manufacturing facilities are in Malaysia. Some of the prominent ones are Palm Oleo SdnBhd., which is one of the world’s biggest standalone Oleochemical producers, and KSP Manufacturing Sdn. Bhd., which is known for its signature product, Palmosalt

Kuala Lumpur Kepong Weaknesses

Here are the weaknesses in the Kuala Lumpur Kepong SWOT Analysis:

1. Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.

2. Manpower constraints, pressure on increasing operating costs and extreme weather in the plantation division

3. Palm oil industry faces huge number of unresolved land conflicts due to land grabbing

Kuala Lumpur Kepong Opportunities

Following are the Opportunities in Kuala Lumpur Kepong SWOT Analysis:

1.Demand for palm oil would remain strong as consumption increases in select emerging economies coupled with the general global population growth
2. Expansion into Indonesia is through the acquisitions of interest in oil palm estates

3. Emerging biofuel market

Kuala Lumpur Kepong Threats

The threats in the SWOT Analysis of Kuala Lumpur Kepong are as mentioned:

1. Highly competitive market

2. Fluctuation in foreign exchange rates

3. Government regulations

Kuala Lumpur Kepong Competition
Competitors

Below are the top 3 Kuala Lumpur Kepong competitors:

1. Golden Agri-Resources Ltd

2. IOI Corp Bhd

3. Astra Agro Lestari Tbk PT


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kuala Lumpur Kepong. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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