Kuala Lumpur Kepong SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Kuala Lumpur Kepong Berhad ("KLK")

Food Processing

Food & Beverages

Striving towards excellence

The Group’s rubber plantations yield a steady annual production of premium SIR/SMR grades and latex concentrate, meeting with the MS ISO 9002 standards

Business segments: Plantations, Oleochemicals, Property

Food manufacturing industry and Industrial & Consumer Food catering industry

Strive to be the most preferred producer and supplier of innovative and sustainable palm-based oleochemical products and derivatives for all major global markets

Below are the Strengths in the SWOT Analysis of Kuala Lumpur Kepong:

1. Group’s oil palm and rubber plantations today stand at approximately 250,000 hectares in Malaysia and Indonesia
2. KLK OLEO is one of the largest manufacturers of renewable palm-based oleochemical products and derivatives in the oleochemical industry
3. With numerous successful acquisitions and world class subsidiaries, it is able to reach out and service a global clientele across Asia, USA and Europe
4. Most of its major manufacturing facilities are in Malaysia. Some of the prominent ones are Palm Oleo SdnBhd., which is one of the world’s biggest standalone Oleochemical producers, and KSP Manufacturing Sdn. Bhd., which is known for its signature product, Palmosalt

Here are the weaknesses in the Kuala Lumpur Kepong SWOT Analysis:

1. Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.

2. Manpower constraints, pressure on increasing operating costs and extreme weather in the plantation division

3. Palm oil industry faces huge number of unresolved land conflicts due to land grabbing

Following are the Opportunities in Kuala Lumpur Kepong SWOT Analysis:

1.Demand for palm oil would remain strong as consumption increases in select emerging economies coupled with the general global population growth
2. Expansion into Indonesia is through the acquisitions of interest in oil palm estates

3. Emerging biofuel market

The threats in the SWOT Analysis of Kuala Lumpur Kepong are as mentioned:

1. Highly competitive market

2. Fluctuation in foreign exchange rates

3. Government regulations

Below are the top 3 Kuala Lumpur Kepong competitors:

1. Golden Agri-Resources Ltd

2. IOI Corp Bhd

3. Astra Agro Lestari Tbk PT