Smithfield Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Smithfield Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Smithfield Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smithfield Foods to benchmark its business & performance as compared to the competitors, and make strategic improvements. Smithfield Foods is one of the leading brands in the food & beverages sector.

The article below lists the Smithfield Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Smithfield Foods SWOT Analysis:

SWOT Analysis of Smithfield Foods

For Smithfield Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Smithfield Foods Strengths

The strengths of Smithfield Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Smithfield Foods :

1. World's largest pork producer and processor and runs operations in Belgium, France, Germany, Italy, Mexico, Netherlands, Poland, Portugal, Romania, Spain, United Kingdom, and 26 U.S. states
2. Market leader with top three position in ten key product categories- Specialty ham cuts, Smoked hams & Bacon 
3. Positive hog production fundamentals in Europe fueling solid profitability from international hog operations
4. Successful risk management strategy                mitigating losses and producing results that are significantly better than the industry average

Smithfield Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Smithfield Foods SWOT Analysis:

1.Increase in prices of feed ingredients (including corn), raw materials, fuel and supplies
2.Fluctuations in foreign currency exchange rates
3.Competitive market environment

Smithfield Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Smithfield Foods SWOT Analysis:

1.Providing consumers convenient time-saving solutions by delivering quality             and taste in ready-to-heat/ready-to-eat                formats
2.Meeting consumer demand of better-for-you foods that contain lower amount of sodium, lean protein and natural ingredients  
3. Developing innovation packaging whose differentiation highlights quality and convenience

Smithfield Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Smithfield Foods are as mentioned:

1.Uncertainty in the availabilityand prices of live hogs
2.Costincreases due to rising interest rates orchanges in debt ratings or outlook
3. Pressure associated with food safety & livestock diseases

Smithfield Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Smithfield Foods:

1. Hormel Foods
2. Tyson Foods
3. JBS

Hence this concludes the Smithfield Foods SWOT analysis.

Continue reading more about the brand/company.

About Smithfield Foods

Smithfield Foods Overview
Parent Company

Smithfield Foods, Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Good Food. Responsibly.


Bringing delicious and nutritious meat products to millions of people around the world in a manner that sets industry benchmarks for sustainability

Smithfield Foods STP

Pork products & prepared foods

Target Market

Households, chefs, restaurants


Linking Smithfield Foods to people, uniting communities and keeping families together

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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