Smithfield Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Smithfield Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Smithfield Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smithfield Foods to benchmark its business & performance as compared to the competitors. Smithfield Foods is one of the leading brands in the food & beverages sector.

The table below lists the Smithfield Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smithfield Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Smithfield Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Smithfield Foods Brand Analysis
Parent Company

Smithfield Foods, Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Good Food. Responsibly.


Bringing delicious and nutritious meat products to millions of people around the world in a manner that sets industry benchmarks for sustainability

Smithfield Foods STP

Pork products & prepared foods

Target Group

Households, chefs, restaurants


Linking Smithfield Foods to people, uniting communities and keeping families together

SWOT Analysis of Smithfield Foods
Smithfield Foods Strengths

Below are the Strengths in the SWOT Analysis of Smithfield Foods:

1. World's largest pork producer and processor and runs operations in Belgium, France, Germany, Italy, Mexico, Netherlands, Poland, Portugal, Romania, Spain, United Kingdom, and 26 U.S. states
2. Market leader with top three position in ten key product categories- Specialty ham cuts, Smoked hams & Bacon 
3. Positive hog production fundamentals in Europe fueling solid profitability from international hog operations
4. Successful risk management strategy                mitigating losses and producing results that are significantly better than the industry average

Smithfield Foods Weaknesses

Here are the weaknesses in the Smithfield Foods SWOT Analysis:

1.Increase in prices of feed ingredients (including corn), raw materials, fuel and supplies
2.Fluctuations in foreign currency exchange rates
3.Competitive market environment

Smithfield Foods Opportunities

Following are the Opportunities in Smithfield Foods SWOT Analysis:

1.Providing consumers convenient time-saving solutions by delivering quality             and taste in ready-to-heat/ready-to-eat                formats
2.Meeting consumer demand of better-for-you foods that contain lower amount of sodium, lean protein and natural ingredients  
3. Developing innovation packaging whose differentiation highlights quality and convenience

Smithfield Foods Threats

The threats in the SWOT Analysis of Smithfield Foods are as mentioned:

1.Uncertainty in the availabilityand prices of live hogs
2.Costincreases due to rising interest rates orchanges in debt ratings or outlook
3. Pressure associated with food safety & livestock diseases

Smithfield Foods Competition
Smithfield Foods Competitors

Below are the top 3 competitors of Smithfield Foods:

1. Hormel Foods
2. Tyson Foods
3. JBS

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smithfield Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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