Meiji Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Meiji Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Meiji Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meiji Holdings to benchmark its business & performance as compared to the competitors. Meiji Holdings is one of the leading brands in the food & beverages sector.

The table below lists the Meiji Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meiji Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Meiji Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Meiji Holdings Brand Analysis
Parent Company

Meiji Seika Kaisha Ltd & Meiji Dairies Corporation


Food Processing


Food & Beverages

Tagline/ Slogan

Tastiness, Enjoyment, Health and Reassurance


Committing to customer-based ideas and behaviors while providing safe and reassuring high-quality products

Meiji Holdings STP

Business segments: Confectionery, Dairy, Healthcare & Nutritionals, Pharmaceuticals, Agricultural Chemicals & Veterinary Drugs

Target Group

Households, chefs & restaurants, farmers, doctors, chemists


Working to widen the world of “Tastiness, Enjoyment, Health and Reassurance” and endeavor to always be there to brighten its customers daily lives

SWOT Analysis of Meiji Holdings
Meiji Holdings Strengths

Below are the Strengths in the SWOT Analysis of Meiji Holdings:

1. Foods segment offers extensive product lineup that satisfies all ages: from infants to seniors holding No. 1 position in the milk chocolate & yoghurt industry
2. Pharmaceuticals business realizes high quality, a stable supply, and low-cost operations by optimal use of domestic and overseas production sites
3. Pharmaceuticals business maintains a solid position as Japan’s leading company in rice blast preventatives and insecticides field and livestock and fishery fields in the agricultural chemicals and veterinary drugs area
4. Foods segment features technology and infrastructure enabling the use of virtually all types of distribution channels and distribution temperatures to market a wide range of products

Meiji Holdings Weaknesses

Here are the weaknesses in the Meiji Holdings SWOT Analysis:

1.Marketing capabilities in Agricultural Chemicals & Veterinary Drugs segment
2. High fixed costs in Confectionery business
3.Low sales of livestock drugs and fishery veterinary drugs
4. Limited global penetration and awareness compared to global players

Meiji Holdings Opportunities

Following are the Opportunities in Meiji Holdings SWOT Analysis:

1.Developing businesses in markets for low-priced pharmaceuticals, primarily in Asia and emerging countries
2.Embarking upon forward-looking strategic investment and endeavor to improve profitability
3.Utilizing knowledge, expertise, and technology to enhance product portfolio of powerful brands even further

Meiji Holdings Threats

The threats in the SWOT Analysis of Meiji Holdings are as mentioned:

1. Japan being an earthquake prone region
2.Impacts from the increasing economic uncertainty in the United States which may cause the global economy to slow down at a higher rate than expected
3.Impact of foreign exchange fluctuations

Meiji Holdings Competition
Meiji Holdings Competitors

Below are the top 3 competitors of Meiji Holdings:

1.Takeda Pharmaceutical Company Limited

2. Morinaga & Co., Ltd.

3. Morinaga Milk Industry Co., Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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