Meiji Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Meiji Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Meiji Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meiji Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Meiji Holdings is one of the leading brands in the food & beverages sector.

The article below lists the Meiji Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Meiji Holdings SWOT Analysis:

SWOT Analysis of Meiji Holdings

For Meiji Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Meiji Holdings Strengths

The strengths of Meiji Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Meiji Holdings :

1. Foods segment offers extensive product lineup that satisfies all ages: from infants to seniors holding No. 1 position in the milk chocolate & yoghurt industry
2. Pharmaceuticals business realizes high quality, a stable supply, and low-cost operations by optimal use of domestic and overseas production sites
3. Pharmaceuticals business maintains a solid position as Japan’s leading company in rice blast preventatives and insecticides field and livestock and fishery fields in the agricultural chemicals and veterinary drugs area
4. Foods segment features technology and infrastructure enabling the use of virtually all types of distribution channels and distribution temperatures to market a wide range of products

Meiji Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Meiji Holdings SWOT Analysis:

1.Marketing capabilities in Agricultural Chemicals & Veterinary Drugs segment
2. High fixed costs in Confectionery business
3.Low sales of livestock drugs and fishery veterinary drugs
4. Limited global penetration and awareness compared to global players

Meiji Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Meiji Holdings SWOT Analysis:

1.Developing businesses in markets for low-priced pharmaceuticals, primarily in Asia and emerging countries
2.Embarking upon forward-looking strategic investment and endeavor to improve profitability
3.Utilizing knowledge, expertise, and technology to enhance product portfolio of powerful brands even further

Meiji Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Meiji Holdings are as mentioned:

1. Japan being an earthquake prone region
2.Impacts from the increasing economic uncertainty in the United States which may cause the global economy to slow down at a higher rate than expected
3.Impact of foreign exchange fluctuations

Meiji Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Meiji Holdings:

1.Takeda Pharmaceutical Company Limited

2. Morinaga & Co., Ltd.

3. Morinaga Milk Industry Co., Ltd.

Hence this concludes the Meiji Holdings SWOT analysis.

Continue reading more about the brand/company.

About Meiji Holdings

Meiji Holdings Overview
Parent Company

Meiji Seika Kaisha Ltd & Meiji Dairies Corporation


Food Processing


Food & Beverages

Tagline/ Slogan

Tastiness, Enjoyment, Health and Reassurance


Committing to customer-based ideas and behaviors while providing safe and reassuring high-quality products

Meiji Holdings STP

Business segments: Confectionery, Dairy, Healthcare & Nutritionals, Pharmaceuticals, Agricultural Chemicals & Veterinary Drugs

Target Market

Households, chefs & restaurants, farmers, doctors, chemists


Working to widen the world of “Tastiness, Enjoyment, Health and Reassurance” and endeavor to always be there to brighten its customers daily lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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