Meiji Holdings SWOT Analysis
Meiji Holdings is one of the leading brands in the food & beverages sector. Meiji Holdings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Meiji Holdings:
Quick Glance:
Meiji Holdings Strengths
- Foods segment offers extensive product lineup that satisfies all ages: from infants to seniors holding No. 1 position in the milk chocolate & yoghurt industry
- Pharmaceuticals business realizes high quality, a stable supply, and low-cost operations by optimal use of domestic and overseas production sites
- Pharmaceuticals business maintains a solid position as Japan’s leading company in rice blast preventatives and insecticides field and livestock and fishery fields in the agricultural chemicals and veterinary drugs area
- Foods segment features technology and infrastructure enabling the use of virtually all types of distribution channels and distribution temperatures to market a wide range of products
Above are the strengths in the SWOT Analysis of Meiji Holdings. The strengths of Meiji Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Meiji Holdings Weaknesses
- Marketing capabilities in Agricultural Chemicals & Veterinary Drugs segment
- High fixed costs in Confectionery business
- Low sales of livestock drugs and fishery veterinary drugs
- Limited global penetration and awareness compared to global players
These were the weaknesses in the Meiji Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Meiji Holdings Opportunities
- Developing businesses in markets for low-priced pharmaceuticals, primarily in Asia and emerging countries
- Embarking upon forward-looking strategic investment and endeavor to improve profitability
- Utilizing knowledge, expertise, and technology to enhance product portfolio of powerful brands even further
Above we covered the opportunities in Meiji Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Meiji Holdings Threats
- Japan being an earthquake prone region
- Impacts from the increasing economic uncertainty in the United States which may cause the global economy to slow down at a higher rate than expected
- Impact of foreign exchange fluctuations
The threats in the SWOT Analysis of Meiji Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Meiji Holdings SWOT analysis.
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About Meiji Holdings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Meiji Holdings Overview | |
|---|---|
| Parent Company |
Meiji Seika Kaisha Ltd & Meiji Dairies Corporation |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Tastiness, Enjoyment, Health and Reassurance |
| USP |
Committing to customer-based ideas and behaviors while providing safe and reassuring high-quality products |
| Meiji Holdings STP | |
| Segmentation |
Business segments: Confectionery, Dairy, Healthcare & Nutritionals, Pharmaceuticals, Agricultural Chemicals & Veterinary Drugs |
| Target Market |
Households, chefs & restaurants, farmers, doctors, chemists |
| Positioning |
Working to widen the world of “Tastiness, Enjoyment, Health and Reassurance” and endeavor to always be there to brighten its customers daily lives |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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