SWOT analysis of Meiji Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Meiji Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Meiji Holdings to benchmark its business & performance as compared to the competitors. Meiji Holdings is one of the leading brands in the food & beverages sector.
The table below lists the Meiji Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meiji Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Meiji Holdings Brand Analysis | |
---|---|
Parent Company |
Meiji Seika Kaisha Ltd & Meiji Dairies Corporation |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
Tastiness, Enjoyment, Health and Reassurance |
USP |
Committing to customer-based ideas and behaviors while providing safe and reassuring high-quality products |
Meiji Holdings STP | |
Segment |
Business segments: Confectionery, Dairy, Healthcare & Nutritionals, Pharmaceuticals, Agricultural Chemicals & Veterinary Drugs |
Target Group |
Households, chefs & restaurants, farmers, doctors, chemists |
Positioning |
Working to widen the world of “Tastiness, Enjoyment, Health and Reassurance” and endeavor to always be there to brighten its customers daily lives |
SWOT Analysis of Meiji Holdings | |
Meiji Holdings Strengths |
Below are the Strengths in the SWOT Analysis of Meiji Holdings: 1. Foods segment offers extensive product lineup that satisfies all ages: from infants to seniors holding No. 1 position in the milk chocolate & yoghurt industry |
Meiji Holdings Weaknesses |
Here are the weaknesses in the Meiji Holdings SWOT Analysis: 1.Marketing capabilities in Agricultural Chemicals & Veterinary Drugs segment |
Meiji Holdings Opportunities |
Following are the Opportunities in Meiji Holdings SWOT Analysis: 1.Developing businesses in markets for low-priced pharmaceuticals, primarily in Asia and emerging countries |
Meiji Holdings Threats |
The threats in the SWOT Analysis of Meiji Holdings are as mentioned: 1. Japan being an earthquake prone region |
Meiji Holdings Competition | |
Meiji Holdings Competitors |
Below are the top 3 competitors of Meiji Holdings: 1.Takeda Pharmaceutical Company Limited 2. Morinaga & Co., Ltd. 3. Morinaga Milk Industry Co., Ltd. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meiji Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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