Meiji Holdings SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3320

SWOT Analysis of Meiji Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Meiji Holdings

Parent Company

Meiji Seika Kaisha Ltd & Meiji Dairies Corporation


Food Processing


Food and Beverages

Tagline/ Slogan

Tastiness, Enjoyment, Health and Reassurance


Committing to customer-based ideas and behaviors while providing safe and reassuring high-quality products



Business segments: Confectionery, Dairy, Healthcare & Nutritionals, Pharmaceuticals, Agricultural Chemicals & Veterinary Drugs

Target Group

Households, chefs & restaurants, farmers, doctors, chemists


Working to widen the world of “Tastiness, Enjoyment, Health and Reassurance” and endeavor to always be there to brighten its customers daily lives

SWOT Analysis


1. Foods segment offers extensive product lineup that satisfies all ages: from infants to seniors holding No. 1 position in the milk chocolate & yoghurt industry
2. Pharmaceuticals business realizes high quality, a stable supply, and low-cost operations by optimal use of domestic and overseas production sites
3. Pharmaceuticals business maintains a solid position as Japan’s leading company in rice blast preventatives and insecticides field and livestock and fishery fields in the agricultural chemicals and veterinary drugs area
4. Foods segment features technology and infrastructure enabling the use of virtually all types of distribution channels and distribution temperatures to market a wide range of products


1.Marketing capabilities in Agricultural Chemicals & Veterinary Drugs segment
2. High fixed costs in Confectionery business
3.Low sales of livestock drugs and fishery veterinary drugs
4. Limited global penetration and awareness compared to global players


1.Developing businesses in markets for low-priced pharmaceuticals, primarily in Asia and emerging countries
2.Embarking upon forward-looking strategic investment and endeavor to improve profitability
3.Utilizing knowledge, expertise, and technology to enhance product portfolio of powerful brands even further


1. Japan being an earthquake prone region
2.Impacts from the increasing economic uncertainty in the United States which may cause the global economy to slow down at a higher rate than expected
3.Impact of foreign exchange fluctuations



1.Takeda Pharmaceutical Company Limited

2. Morinaga & Co., Ltd.

3. Morinaga Milk Industry Co., Ltd.

The table above concludes the Meiji Holdings SWOT analysis along with its marketing and brand parameters.


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