Charoen Pokphand Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Charoen Pokphand Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Charoen Pokphand Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Charoen Pokphand Foods to benchmark its business & performance as compared to the competitors. Charoen Pokphand Foods is one of the leading brands in the food & beverages sector.

The table below lists the Charoen Pokphand Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Charoen Pokphand Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Charoen Pokphand Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Charoen Pokphand Foods Brand Analysis
Parent Company

Charoen Pokphand Group


Food Processing


Food & Beverages

Tagline/ Slogan

Kitchen to the World


Producing products that ensure customer satisfaction and are in sync with changing consumer behavior

Charoen Pokphand Foods STP

CPF has been classified by the type of product business into three core businesses: 1) Feed 2) Service Animals (Farm) and animal breeding. 3) Food, including the production of semi-cooked and cooked meat & ready to eat food products.

Target Group

Housewives, new generation people, restaurants & retail stores


Maintaining the quality of the product and service consistently good

SWOT Analysis of Charoen Pokphand Foods
Charoen Pokphand Foods Strengths

Below are the Strengths in the SWOT Analysis of Charoen Pokphand Foods:

1. Pioneer and leader in the production of various forms of livestock feed such as concentrate, powder and pellet
2. Production processes are computer controlled to ensure consistency in quality and specified standard
3. Leader in the research and development field of natural genetic selection. The objective is to produce quality breed that is healthy, sturdy and suitable to the farming condition of Thailand
4. The Company is the first company outside the European Union to be awarded with the Animal Welfare Standard, the most stringent standard to date for export chicken

5. One of the strongest players in Thailand with a strong brand presence

Charoen Pokphand Foods Weaknesses

Here are the weaknesses in the Charoen Pokphand Foods SWOT Analysis:

1.Prices of products fluctuate depending on the supply and demand
2.Limited global presence compared to market leaders is a concern
3.Disease outbreaks have caused panic and affected people’s confidence in meat consumption, resulting in reduced volumes of meat consumption

Charoen Pokphand Foods Opportunities

Following are the Opportunities in Charoen Pokphand Foods SWOT Analysis:

1.The Company is investing to expand distribution channels through its own outlets and retail shops, selling chilled and frozen ready-to-eat

products under the Five Star and CP brands
2.In the trading of processed food, there are good prospects in India, China and Indonesia
3.Implementing an eco-friendly policy would help reduce waste

disposal expenses, save production costs from the reuse of recycled

parts, increase earnings from the higher selling prices that consumers

are willing to pay for such products and promote the good image of

being an eco-friendly company

Charoen Pokphand Foods Threats

The threats in the SWOT Analysis of Charoen Pokphand Foods are as mentioned:

1.Impacts from the increasing economic uncertainty in the United States and the European Union, which may cause the global economy to slow down at a higher rate than expected
2.Changes in the population structure leading to fewer workers being available for production line adjustments
3.Unpredictable Weather and Environmental Conditions

Charoen Pokphand Foods Competition
Charoen Pokphand Foods Competitors

Below are the top 3 competitors of Charoen Pokphand Foods:

1. China Resources Enterprise Ltd
2.Nutreco NV
3. Smithfield Foods Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Charoen Pokphand Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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