Charoen Pokphand Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Charoen Pokphand Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Charoen Pokphand Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Charoen Pokphand Foods to benchmark its business & performance as compared to the competitors, and make strategic improvements. Charoen Pokphand Foods is one of the leading brands in the food & beverages sector.

The article below lists the Charoen Pokphand Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Charoen Pokphand Foods SWOT Analysis:

SWOT Analysis of Charoen Pokphand Foods

For Charoen Pokphand Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Charoen Pokphand Foods Strengths

The strengths of Charoen Pokphand Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Charoen Pokphand Foods :

1. Pioneer and leader in the production of various forms of livestock feed such as concentrate, powder and pellet
2. Production processes are computer controlled to ensure consistency in quality and specified standard
3. Leader in the research and development field of natural genetic selection. The objective is to produce quality breed that is healthy, sturdy and suitable to the farming condition of Thailand
4. The Company is the first company outside the European Union to be awarded with the Animal Welfare Standard, the most stringent standard to date for export chicken

5. One of the strongest players in Thailand with a strong brand presence

Charoen Pokphand Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Charoen Pokphand Foods SWOT Analysis:

1.Prices of products fluctuate depending on the supply and demand
2.Limited global presence compared to market leaders is a concern
3.Disease outbreaks have caused panic and affected people’s confidence in meat consumption, resulting in reduced volumes of meat consumption

Charoen Pokphand Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Charoen Pokphand Foods SWOT Analysis:

1.The Company is investing to expand distribution channels through its own outlets and retail shops, selling chilled and frozen ready-to-eat

products under the Five Star and CP brands
2.In the trading of processed food, there are good prospects in India, China and Indonesia
3.Implementing an eco-friendly policy would help reduce waste

disposal expenses, save production costs from the reuse of recycled

parts, increase earnings from the higher selling prices that consumers

are willing to pay for such products and promote the good image of

being an eco-friendly company

Charoen Pokphand Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Charoen Pokphand Foods are as mentioned:

1.Impacts from the increasing economic uncertainty in the United States and the European Union, which may cause the global economy to slow down at a higher rate than expected
2.Changes in the population structure leading to fewer workers being available for production line adjustments
3.Unpredictable Weather and Environmental Conditions

Charoen Pokphand Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Charoen Pokphand Foods:

1. China Resources Enterprise Ltd
2.Nutreco NV
3. Smithfield Foods Inc.

Hence this concludes the Charoen Pokphand Foods SWOT analysis.

Continue reading more about the brand/company.

About Charoen Pokphand Foods

Charoen Pokphand Foods Overview
Parent Company

Charoen Pokphand Group


Food Processing


Food & Beverages

Tagline/ Slogan

Kitchen to the World


Producing products that ensure customer satisfaction and are in sync with changing consumer behavior

Charoen Pokphand Foods STP

CPF has been classified by the type of product business into three core businesses: 1) Feed 2) Service Animals (Farm) and animal breeding. 3) Food, including the production of semi-cooked and cooked meat & ready to eat food products.

Target Market

Housewives, new generation people, restaurants & retail stores


Maintaining the quality of the product and service consistently good

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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