Published in Food & Beverages category by MBA Skool Team
Yamazaki Baking is one of the leading brands in the food & beverages sector. Yamazaki Baking SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yamazaki Baking:
Products are sold nationwide through supermarkets, convenience stores and other sales channels. It has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site
In the convenience store business development ofproducts perfectly suited to each geographical region and to enrich the assortment of products available
The company recognizes that it must have an accurate understanding of consumer preferences and develop new products accordingly in order to keep offering customers new and delicious tastes
By proactively adopting advanced frozen technology and other technological innovations, Yamazaki Baking, through its Japanese-style confectionary business, continues to offer products of truly high value that satisfy customers
Has a strong workforce of over 15,000 employees
Above are the strengths in the SWOT Analysis of Yamazaki Baking. The strengths of Yamazaki Baking looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Yamazaki Baking Weaknesses
Higher ingredient costs, particularly the price of flour
Intense competition for sales in the market
Prolonged deflation has created a market environment in which customers tend to seek out low prices
These were the weaknesses in the Yamazaki Baking SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Yamazaki Baking Opportunities
Take advantage of new developments in information technology to improve sales and distribution systems and assist our licensed stores, which include convenience stores and bakeshops, to attract new customers
Step up efforts to manage quality at all stages, including the procurement of raw materials, distribution and sales, as well as address related environmental issues through such measures as expanding our food waste recycling program
Broaden its global operations, which center on Southeast Asia, Europe and the United States
Above we covered the opportunities in Yamazaki Baking SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Yamazaki Baking Threats
Sluggish economic conditions overseas
Restrictions on power supply and continued yen appreciation
The threats in the SWOT Analysis of Yamazaki Baking are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Yamazaki Baking SWOT analysis.
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About Yamazaki Baking
The table below gives the brand overview along with its target market, segmentation, positioning & USP
For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations and responded to increasingly diverse consumer needs and changing market conditions
Yamazaki Baking STP
Business segments: Bread, Japanese style confectionery, Western style confectionery, Processed bread & prepared rice, Other ready-to-eat food products
To offer excellent quality and outstanding service and in so doing deliver the very best to consumers every day
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