Yamazaki Baking SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Yamazaki Baking analyses the brand by its strengths, weaknesses, opportunities & threats. In Yamazaki Baking SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yamazaki Baking to benchmark its business & performance as compared to the competitors. Yamazaki Baking is one of the leading brands in the food & beverages sector.

The table below lists the Yamazaki Baking SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yamazaki Baking competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Yamazaki Baking SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yamazaki Baking Brand Analysis
Parent Company

Yamazaki Baking Co., Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Enrich your life with delicious bread


For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations and responded to increasingly diverse consumer needs and changing market conditions

Yamazaki Baking STP

Business segments: Bread, Japanese style confectionery, Western style confectionery, Processed bread & prepared rice, Other ready-to-eat food products

Target Group



To offer excellent quality and outstanding service and in so doing deliver the very best to consumers every day

SWOT Analysis of Yamazaki Baking
Yamazaki Baking Strengths

Below are the Strengths in the SWOT Analysis of Yamazaki Baking:

1. Products are sold nationwide through supermarkets, convenience stores and other sales channels. It has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site
2. In the convenience store business development ofproducts perfectly suited to each geographical region and to enrich the assortment of products available
3. The company recognizes that it must have an accurate understanding of consumer preferences and develop new products accordingly in order to keep offering customers new and delicious tastes
4. By proactively adopting advanced frozen technology and other technological innovations, Yamazaki Baking, through its Japanese-style confectionary business, continues to offer products of truly high value that satisfy customers

5. Has a strong workforce of over 15,000 employees

Yamazaki Baking Weaknesses

Here are the weaknesses in the Yamazaki Baking SWOT Analysis:

1. Higher ingredient costs, particularly the price of flour
2.Intense competition for sales in the market

3. Prolonged deflation has created a market environment in which customers tend to seek out low prices

Yamazaki Baking Opportunities

Following are the Opportunities in Yamazaki Baking SWOT Analysis:

1.Take advantage of new developments in information technology to improve sales and distribution systems and assist our licensed stores, which include convenience stores and bakeshops, to attract new customers
2.Step up efforts to manage quality at all stages, including the procurement of raw materials, distribution and sales, as well as address related environmental issues through such measures as expanding our food waste recycling program
3.Broaden its global operations, which center on Southeast Asia, Europe and the United States

Yamazaki Baking Threats

The threats in the SWOT Analysis of Yamazaki Baking are as mentioned:

1.Sluggish economic conditions overseas
2.Restrictions on power supply and continued yen appreciation
3.Challengingincome environment

Yamazaki Baking Competition
Yamazaki Baking Competitors

Below are the top 3 competitors of Yamazaki Baking:

1.Nippon Flour Mills Co., Ltd

2. Morinaga & Co., Ltd

3. Nissin Food Products Co., Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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