Yamazaki Baking SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3685

SWOT Analysis of Yamazaki Baking with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamazaki Baking

Parent Company

Yamazaki Baking Co., Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Enrich your life with delicious bread


For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations and responded to increasingly diverse consumer needs and changing market conditions

Yamazaki Baking STP


Business segments: Bread, Japanese style confectionery, Western style confectionery, Processed bread & prepared rice, Other ready-to-eat food products

Target Group



To offer excellent quality and outstanding service and in so doing deliver the very best to consumers every day

Yamazaki Baking SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamazaki Baking :

1. Products are sold nationwide through supermarkets, convenience stores and other sales channels. It has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site
2. In the convenience store business development ofproducts perfectly suited to each geographical region and to enrich the assortment of products available
3. The company recognizes that it must have an accurate understanding of consumer preferences and develop new products accordingly in order to keep offering customers new and delicious tastes
4. By proactively adopting advanced frozen technology and other technological innovations, Yamazaki Baking, through its Japanese-style confectionary business, continues to offer products of truly high value that satisfy customers

5. Has a strong workforce of over 15,000 employees


1. Higher ingredient costs, particularly the price of flour
2.Intense competition for sales in the market

3. Prolonged deflation has created a market environment in which customers tend to seek out low prices


1.Take advantage of new developments in information technology to improve sales and distribution systems and assist our licensed stores, which include convenience stores and bakeshops, to attract new customers
2.Step up efforts to manage quality at all stages, including the procurement of raw materials, distribution and sales, as well as address related environmental issues through such measures as expanding our food waste recycling program
3.Broaden its global operations, which center on Southeast Asia, Europe and the United States


1.Sluggish economic conditions overseas
2.Restrictions on power supply and continued yen appreciation
3.Challengingincome environment

Yamazaki Baking Competition


Below are the 3 main Yamazaki Baking competitors :

1.Nippon Flour Mills Co., Ltd

2. Morinaga & Co., Ltd

3. Nissin Food Products Co., Ltd

The brandguide table above concludes the Yamazaki Baking SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Yamazaki Baking. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: