Saputo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Saputo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Saputo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saputo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Saputo is one of the leading brands in the food & beverages sector.

The article below lists the Saputo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Saputo SWOT Analysis:

SWOT Analysis of Saputo

For Saputo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Saputo Strengths

The strengths of Saputo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Saputo :

1. Products are sold in more than 50 countries under well-known brand names such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Danscorella, Dragone, etc.
2. It employs close to 5,500 people. Within the Dairy Products sector, it operates 17 plants in the United States, as well as 11 plants and a network of 17 distribution centers in Canada.
3. Operational efficiencies, higher sales volumes, better product mix and lower transportation costs
4. Consolidated manufacturing and distribution activities with nearly 10,000 employees

5. In the Grocery Products sector, Saputo operates five plants in Canada and a direct store delivery network of 53 warehouses and five distribution centers

Saputo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Saputo SWOT Analysis:

1.Increased promotional and other costs, as well as higher milk costs resulting from the revised milk pricing formula in California
2.Unfavourable relationship between the average block market per pound of cheese and the cost of milk as raw material
3.High competitiveness of selling price in the export market

Saputo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Saputo SWOT Analysis:

1.Capital investments in the growing specialty cheese and value-added milk categories will help increase capacity and strengthen the Company’s market presence
2.Anticipated increase in prices and demand for dairy products in the export market in Argentina
3.Focus on increasing sales volumes in the snack-cake category

Saputo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Saputo are as mentioned:

1.Fluctuations in foreign exchange between the Canadian and the US dollar
2.Decline in consumer milk consumption
3.Challenges with respect to obtaining milk supply at prices competitive with the selling price of cheese in Europe

Saputo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Saputo:

1. Nestle

2. Unilever

3. Danone

Hence this concludes the Saputo SWOT analysis.

Continue reading more about the brand/company.

About Saputo

Saputo Overview
Parent Company

Saputo Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Standing Together, Looking Ahead; A whole world of cheese


Craftsmanship of employees, combined with their passion and innovation to makes sure it continues to produce award winning products

Saputo STP

Products: cheese, fluid milk, yogurt, dairy ingredients and snack-cakes

Target Market

Housewives, chefs, restaurants


Committed to offering consumers & customers quality products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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