Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Saputo analyses the brand by its strengths, weaknesses, opportunities & threats. In Saputo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Saputo to benchmark its business & performance as compared to the competitors. Saputo is one of the leading brands in the food & beverages sector.
The table below lists the Saputo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Saputo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Standing Together, Looking Ahead; A whole world of cheese
Craftsmanship of employees, combined with their passion and innovation to makes sure it continues to produce award winning products
Products: cheese, fluid milk, yogurt, dairy ingredients and snack-cakes
Housewives, chefs, restaurants
Committed to offering consumers & customers quality products
SWOT Analysis of Saputo
Below are the Strengths in the SWOT Analysis of Saputo:
1. Products are sold in more than 50 countries under well-known brand names such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Danscorella, Dragone, etc. 2. It employs close to 5,500 people. Within the Dairy Products sector, it operates 17 plants in the United States, as well as 11 plants and a network of 17 distribution centers in Canada. 3. Operational efficiencies, higher sales volumes, better product mix and lower transportation costs 4. Consolidated manufacturing and distribution activities with nearly 10,000 employees
5. In the Grocery Products sector, Saputo operates five plants in Canada and a direct store delivery network of 53 warehouses and five distribution centers
Here are the weaknesses in the Saputo SWOT Analysis:
1.Increased promotional and other costs, as well as higher milk costs resulting from the revised milk pricing formula in California 2.Unfavourable relationship between the average block market per pound of cheese and the cost of milk as raw material 3.High competitiveness of selling price in the export market
Following are the Opportunities in Saputo SWOT Analysis:
1.Capital investments in the growing specialty cheese and value-added milk categories will help increase capacity and strengthen the Company’s market presence 2.Anticipated increase in prices and demand for dairy products in the export market in Argentina 3.Focus on increasing sales volumes in the snack-cake category
The threats in the SWOT Analysis of Saputo are as mentioned:
1.Fluctuations in foreign exchange between the Canadian and the US dollar 2.Decline in consumer milk consumption 3.Challenges with respect to obtaining milk supply at prices competitive with the selling price of cheese in Europe
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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