Saputo SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5782

SWOT analysis of Saputo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Saputo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saputo to benchmark its business & performance as compared to the competitors and industry. Saputo is one of the leading brands in the food & beverages sector. The table below also lists the top Saputo competitors and elaborates Saputo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Saputo SWOT, Competitors, Marketing STP & Brand analysis Table
Saputo Brand Analysis
Parent Company

Saputo Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Standing Together, Looking Ahead; A whole world of cheese


Craftsmanship of employees, combined with their passion and innovation to makes sure it continues to produce award winning products

Saputo STP

Products: cheese, fluid milk, yogurt, dairy ingredients and snack-cakes

Target Group

Housewives, chefs, restaurants


Committed to offering consumers & customers quality products

Saputo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Saputo. Strengths are:

1. Products are sold in more than 50 countries under well-known brand names such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Danscorella, Dragone, etc.
2. It employs close to 5,500 people. Within the Dairy Products sector, it operates 17 plants in the United States, as well as 11 plants and a network of 17 distribution centers in Canada.
3. Operational efficiencies, higher sales volumes, better product mix and lower transportation costs
4. Consolidated manufacturing and distribution activities with nearly 10,000 employees

5. In the Grocery Products sector, Saputo operates five plants in Canada and a direct store delivery network of 53 warehouses and five distribution centers


Here are the weaknesses in the Saputo SWOT Analysis:

1.Increased promotional and other costs, as well as higher milk costs resulting from the revised milk pricing formula in California
2.Unfavourable relationship between the average block market per pound of cheese and the cost of milk as raw material
3.High competitiveness of selling price in the export market


Following are the Opportunities in Saputo SWOT Analysis:

1.Capital investments in the growing specialty cheese and value-added milk categories will help increase capacity and strengthen the Company’s market presence
2.Anticipated increase in prices and demand for dairy products in the export market in Argentina
3.Focus on increasing sales volumes in the snack-cake category


The threats in the SWOT Analysis of Saputo are as mentioned:

1.Fluctuations in foreign exchange between the Canadian and the US dollar
2.Decline in consumer milk consumption
3.Challenges with respect to obtaining milk supply at prices competitive with the selling price of cheese in Europe

Saputo Competition

Below are the top 3 Saputo competitors:

1. Nestle

2. Unilever

3. Danone

The brandguide table above concludes the Saputo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Saputo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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