Olam International SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5356

SWOT Analysis of Olam International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olam International

Parent Company

Olam International Limited


Food Processing


Food & Beverages

Tagline/ Slogan

Creating value is our business


Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped  cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position

Olam International STP


Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services

Target Group

Manufacturers around the world  who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc.


Striving for high customer and supplier satisfaction

Olam International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Olam International :

1. A leading global integrated supply chain manager in 16 platforms across 65 countries
2. Business model is based on adjacency expansion to create systematic, repeatable organic and inorganic growth initiatives around its core supply chain business
3. Superior origination, trading, & risk management skills
4. Selective integration across value chain

5. Significant presence across Packaged Food categories in key West African markets

6. 18,000 employees form the workforce


1.Decline in agricultural productivity and declining arable land
2.Logistics and storage chokes and Water and carbon constraints
3.Incidence of droughts, floods leading to supply disruptions and thus resulting in rising commodity prices


1.Rapid urbanization resulting in higher per capita consumption
2.Growing populationand increase in food consumption percapita with rising income
3.Dietary shift to protein and fat rich diets

4.Growing use of biofuel


1.Risk of tightening credit markets and reduced liquidity
2.Export bans, differential taxes &tariffs could create short term

distortions in margins and impede free flow of trade

3.Impact of climate change and other environmental constraints

Olam International Competition


Below are the 3 main Olam International competitors :

1.Kraft Foods
2.Ebro Puleva
3.Archer Daniel Midland

The brandguide table above concludes the Olam International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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