Olam International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Olam International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Olam International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olam International to benchmark its business & performance as compared to the competitors, and make strategic improvements. Olam International is one of the leading brands in the food & beverages sector.

The article below lists the Olam International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Olam International SWOT Analysis:

SWOT Analysis of Olam International

For Olam International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Olam International Strengths

The strengths of Olam International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olam International :

1. A leading global integrated supply chain manager in 16 platforms across 65 countries
2. Business model is based on adjacency expansion to create systematic, repeatable organic and inorganic growth initiatives around its core supply chain business
3. Superior origination, trading, & risk management skills
4. Selective integration across value chain

5. Significant presence across Packaged Food categories in key West African markets

6. 18,000 employees form the workforce

Olam International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olam International SWOT Analysis:

1.Decline in agricultural productivity and declining arable land
2.Logistics and storage chokes and Water and carbon constraints
3.Incidence of droughts, floods leading to supply disruptions and thus resulting in rising commodity prices

Olam International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olam International SWOT Analysis:

1.Rapid urbanization resulting in higher per capita consumption
2.Growing populationand increase in food consumption percapita with rising income
3.Dietary shift to protein and fat rich diets

4.Growing use of biofuel

Olam International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olam International are as mentioned:

1.Risk of tightening credit markets and reduced liquidity
2.Export bans, differential taxes &tariffs could create short term

distortions in margins and impede free flow of trade

3.Impact of climate change and other environmental constraints

Olam International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Olam International:

1.Kraft Foods
2.Ebro Puleva
3.Archer Daniel Midland

Hence this concludes the Olam International SWOT analysis.

Continue reading more about the brand/company.

About Olam International

Olam International Overview
Parent Company

Olam International Limited


Food Processing


Food & Beverages

Tagline/ Slogan

Creating value is our business


Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped  cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position

Olam International STP

Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services

Target Market

Manufacturers around the world  who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc.


Striving for high customer and supplier satisfaction

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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