Olam International SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Olam International analyses the brand by its strengths, weaknesses, opportunities & threats. In Olam International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Olam International to benchmark its business & performance as compared to the competitors. Olam International is one of the leading brands in the food & beverages sector.
The article below lists the Olam International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Olam International SWOT Analysis:
For Olam International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Olam International Strengths
The strengths of Olam International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olam International :
1. A leading global integrated supply chain manager in 16 platforms across 65 countries 2. Business model is based on adjacency expansion to create systematic, repeatable organic and inorganic growth initiatives around its core supply chain business 3. Superior origination, trading, & risk management skills 4. Selective integration across value chain
5. Significant presence across Packaged Food categories in key West African markets
6. 18,000 employees form the workforce
Olam International Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olam International SWOT Analysis:
1.Decline in agricultural productivity and declining arable land 2.Logistics and storage chokes and Water and carbon constraints 3.Incidence of droughts, floods leading to supply disruptions and thus resulting in rising commodity prices
Olam International Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olam International SWOT Analysis:
1.Rapid urbanization resulting in higher per capita consumption 2.Growing populationand increase in food consumption percapita with rising income 3.Dietary shift to protein and fat rich diets
4.Growing use of biofuel
Olam International Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olam International are as mentioned:
1.Risk of tightening credit markets and reduced liquidity 2.Export bans, differential taxes &tariffs could create short term
distortions in margins and impede free flow of trade
3.Impact of climate change and other environmental constraints
Olam International Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Olam International:
Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position
Olam International STP
Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services
Manufacturers around the world who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc.
Striving for high customer and supplier satisfaction
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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