SWOT analysis of Olam International analyses the brand by its strengths, weaknesses, opportunities & threats. In Olam International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Olam International to benchmark its business & performance as compared to the competitors. Olam International is one of the leading brands in the food & beverages sector.
The table below lists the Olam International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olam International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Olam International Brand Analysis | |
---|---|
Parent Company |
Olam International Limited |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
Creating value is our business |
USP |
Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position |
Olam International STP | |
Segment |
Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services |
Target Group |
Manufacturers around the world who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc. |
Positioning |
Striving for high customer and supplier satisfaction |
SWOT Analysis of Olam International | |
Olam International Strengths |
Below are the Strengths in the SWOT Analysis of Olam International: 1. A leading global integrated supply chain manager in 16 platforms across 65 countries 5. Significant presence across Packaged Food categories in key West African markets 6. 18,000 employees form the workforce |
Olam International Weaknesses |
Here are the weaknesses in the Olam International SWOT Analysis: 1.Decline in agricultural productivity and declining arable land |
Olam International Opportunities |
Following are the Opportunities in Olam International SWOT Analysis: 1.Rapid urbanization resulting in higher per capita consumption 4.Growing use of biofuel |
Olam International Threats |
The threats in the SWOT Analysis of Olam International are as mentioned: 1.Risk of tightening credit markets and reduced liquidity distortions in margins and impede free flow of trade 3.Impact of climate change and other environmental constraints |
Olam International Competition | |
Olam International Competitors |
Below are the top 3 competitors of Olam International: 1.Kraft Foods |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olam International. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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