Olam International SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Olam International analyses the brand by its strengths, weaknesses, opportunities & threats. In Olam International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Olam International to benchmark its business & performance as compared to the competitors. Olam International is one of the leading brands in the food & beverages sector.
The table below lists the Olam International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olam International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Olam International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position
Olam International STP
Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services
Manufacturers around the world who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc.
Striving for high customer and supplier satisfaction
SWOT Analysis of Olam International
Olam International Strengths
Below are the Strengths in the SWOT Analysis of Olam International:
1. A leading global integrated supply chain manager in 16 platforms across 65 countries 2. Business model is based on adjacency expansion to create systematic, repeatable organic and inorganic growth initiatives around its core supply chain business 3. Superior origination, trading, & risk management skills 4. Selective integration across value chain
5. Significant presence across Packaged Food categories in key West African markets
6. 18,000 employees form the workforce
Olam International Weaknesses
Here are the weaknesses in the Olam International SWOT Analysis:
1.Decline in agricultural productivity and declining arable land 2.Logistics and storage chokes and Water and carbon constraints 3.Incidence of droughts, floods leading to supply disruptions and thus resulting in rising commodity prices
Olam International Opportunities
Following are the Opportunities in Olam International SWOT Analysis:
1.Rapid urbanization resulting in higher per capita consumption 2.Growing populationand increase in food consumption percapita with rising income 3.Dietary shift to protein and fat rich diets
4.Growing use of biofuel
Olam International Threats
The threats in the SWOT Analysis of Olam International are as mentioned:
1.Risk of tightening credit markets and reduced liquidity 2.Export bans, differential taxes &tariffs could create short term
distortions in margins and impede free flow of trade
3.Impact of climate change and other environmental constraints
Olam International Competition
Olam International Competitors
Below are the top 3 competitors of Olam International:
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