Olam International SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6563

SWOT analysis of Olam International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olam International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olam International to benchmark its business & performance as compared to the competitors and industry. Olam International is one of the leading brands in the food & beverages sector. The table below also lists the top Olam International competitors and elaborates Olam International market segmentation, target group, positioning & Unique Selling Proposition (USP).

Olam International SWOT, Competitors, Marketing STP & Brand analysis Table
Olam International Brand Analysis
Parent Company

Olam International Limited


Food Processing


Food & Beverages

Tagline/ Slogan

Creating value is our business


Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped  cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position

Olam International STP

Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services

Target Group

Manufacturers around the world  who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc.


Striving for high customer and supplier satisfaction

Olam International SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Olam International. Strengths are:

1. A leading global integrated supply chain manager in 16 platforms across 65 countries
2. Business model is based on adjacency expansion to create systematic, repeatable organic and inorganic growth initiatives around its core supply chain business
3. Superior origination, trading, & risk management skills
4. Selective integration across value chain

5. Significant presence across Packaged Food categories in key West African markets

6. 18,000 employees form the workforce


Here are the weaknesses in the Olam International SWOT Analysis:

1.Decline in agricultural productivity and declining arable land
2.Logistics and storage chokes and Water and carbon constraints
3.Incidence of droughts, floods leading to supply disruptions and thus resulting in rising commodity prices


Following are the Opportunities in Olam International SWOT Analysis:

1.Rapid urbanization resulting in higher per capita consumption
2.Growing populationand increase in food consumption percapita with rising income
3.Dietary shift to protein and fat rich diets

4.Growing use of biofuel


The threats in the SWOT Analysis of Olam International are as mentioned:

1.Risk of tightening credit markets and reduced liquidity
2.Export bans, differential taxes &tariffs could create short term

distortions in margins and impede free flow of trade

3.Impact of climate change and other environmental constraints

Olam International Competition

Below are the top 3 Olam International competitors:

1.Kraft Foods
2.Ebro Puleva
3.Archer Daniel Midland

The brandguide table above concludes the Olam International SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olam International. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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