Kerry Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kerry Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Kerry Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kerry Group to benchmark its business & performance as compared to the competitors. Kerry Group is one of the leading brands in the food & beverages sector.

The article below lists the Kerry Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kerry Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Kerry Group

Kerry Group Overview
Parent Company

Kerry Group, Plc.

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Brands that deliver

USP

Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies in all markets.

Kerry Group STP
Segmentation

Business segments: Ingredients incorporating Culinary, Flavours and Bio-Science, Consumer Foods, Agribusiness and Dairies

Target Market

Agribusiness: Food sector, Animal feed sector, Drinks sector

Consumer Foods & Dairies Consumers of branded & private labeled  food products

Positioning

Committed to evolving food and developing brands that deliver, time and time again

SWOT Analysis of Kerry Group

For Kerry Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Kerry Group SWOT Analysis:

Kerry Group Strengths

The strengths of Kerry Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kerry Group :

1. Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries
2. Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications
3. An unrivalled national service to the independent convenience sector, in both the UK and Ireland
4. Close working relationships with retail customers to develop mutually successful, private label business

5. One of the leading consumer brands in Ireland and Europe

Kerry Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kerry Group SWOT Analysis:

1.Input cost volatility due to raw material pricing being impacted by adverse crop production conditions
2. Limited market share and Pressure from competitive markets
3.Ingredients and Flavours market is highly fragmented


Kerry Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kerry Group SWOT Analysis:

1.Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products
2.Growing Ingredients and Flavours market
3. Tapping global capability via emerging markets & global customers


Kerry Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kerry Group are as mentioned:

1.Food industry supply and demand issues

2.Commodity cost inflationary momentum
3.Impact of foreign exchange fluctuations

Kerry Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kerry Group:

1.Associated British Foods
2.Greencore Group Plc.

3. Westbury Dairies Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kerry Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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