Kerry Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kerry Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kerry Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kerry Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kerry Group is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kerry Group competitors and includes Kerry Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Kerry Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kerry Group Brand Analysis
Parent Company

Kerry Group, Plc.


Food Processing


Food & Beverages

Tagline/ Slogan

Brands that deliver


Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies in all markets.

Kerry Group STP
Kerry Group Segmentation

Business segments: Ingredients incorporating Culinary, Flavours and Bio-Science, Consumer Foods, Agribusiness and Dairies

Kerry Group Target Market

Agribusiness: Food sector, Animal feed sector, Drinks sector

Consumer Foods & Dairies Consumers of branded & private labeled  food products

Kerry Group Positioning

Committed to evolving food and developing brands that deliver, time and time again

Kerry Group SWOT Analysis
Kerry Group Strengths

Below are the Strengths in the SWOT Analysis of Kerry Group:

1. Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries
2. Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications
3. An unrivalled national service to the independent convenience sector, in both the UK and Ireland
4. Close working relationships with retail customers to develop mutually successful, private label business

5. One of the leading consumer brands in Ireland and Europe

Kerry Group Weaknesses

Here are the weaknesses in the Kerry Group SWOT Analysis:

1.Input cost volatility due to raw material pricing being impacted by adverse crop production conditions
2. Limited market share and Pressure from competitive markets
3.Ingredients and Flavours market is highly fragmented

Kerry Group Opportunities

Following are the Opportunities in Kerry Group SWOT Analysis:

1.Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products
2.Growing Ingredients and Flavours market
3. Tapping global capability via emerging markets & global customers

Kerry Group Threats

The threats in the SWOT Analysis of Kerry Group are as mentioned:

1.Food industry supply and demand issues

2.Commodity cost inflationary momentum
3.Impact of foreign exchange fluctuations

Kerry Group Competition

Below are the top 3 Kerry Group competitors:

1.Associated British Foods
2.Greencore Group Plc.

3. Westbury Dairies Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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