Kerry Group SWOT Analysis
Kerry Group is one of the leading brands in the food & beverages sector. Kerry Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kerry Group:
Quick Glance:
Kerry Group Strengths
- Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries
- Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications
- An unrivalled national service to the independent convenience sector, in both the UK and Ireland
- Close working relationships with retail customers to develop mutually successful, private label business
- One of the leading consumer brands in Ireland and Europe
Above are the strengths in the SWOT Analysis of Kerry Group. The strengths of Kerry Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kerry Group Weaknesses
- Input cost volatility due to raw material pricing being impacted by adverse crop production conditions
- Limited market share and Pressure from competitive markets
- Ingredients and Flavours market is highly fragmented
These were the weaknesses in the Kerry Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Kerry Group Opportunities
- Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products
- Growing Ingredients and Flavours market
- Tapping global capability via emerging markets & global customers
Above we covered the opportunities in Kerry Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kerry Group Threats
- Food industry supply and demand issues
- Commodity cost inflationary momentum
- Impact of foreign exchange fluctuations
The threats in the SWOT Analysis of Kerry Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kerry Group SWOT analysis.
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About Kerry Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kerry Group Overview | |
|---|---|
| Parent Company |
Kerry Group, Plc. |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Brands that deliver |
| USP |
Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies in all markets. |
| Kerry Group STP | |
| Segmentation |
Business segments: Ingredients incorporating Culinary, Flavours and Bio-Science, Consumer Foods, Agribusiness and Dairies |
| Target Market |
Agribusiness: Food sector, Animal feed sector, Drinks sector Consumer Foods & Dairies Consumers of branded & private labeled food products |
| Positioning |
Committed to evolving food and developing brands that deliver, time and time again |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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