JM Smucker SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

JM Smucker SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of JM Smucker, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JM Smucker to benchmark its business & performance as compared to the competitors, and make strategic improvements. JM Smucker is one of the leading brands in the food & beverages sector.

The article below lists the JM Smucker SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the JM Smucker SWOT Analysis:

SWOT Analysis of JM Smucker

For JM Smucker, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

JM Smucker Strengths

The strengths of JM Smucker looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of JM Smucker :

1. Positive impact of the acquired Sara Lee foodservice business and favorable sales mix on sales growth
2. Iconic brands in its portfolio that are trustedand have demonstrated their strength and resilience
3. Overall upswingin consumer spending
4. Continual positive response of consumers to their brand-building initiatives, product innovations, and new brand additions

5. Popular brands of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter

JM Smucker Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the JM Smucker SWOT Analysis:

1. Limited global exposure and increase in marketing, selling, distribution, and administrative expenses

2. Higher amortization expense related to the intangible assets associated with the Sara Lee foodservice business acquisition

3. General competitive activity in the market, including competitors’ pricing practices and promotional spending levels

JM Smucker Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in JM Smucker SWOT Analysis:

1. Ability of the Company to successfully integrate acquired and merged businesses in a timely and cost effective manner
2. Adding new variants according to changes in consumer coffee preferences
3.Concentrating certain Company’s businesses with key customers and suppliers, including single-source suppliers of certain raw materials, such as packaging for its most popular Folgers coffee products, and finished goods, such as K-Cups

JM Smucker Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of JM Smucker are as mentioned:

1.Impact of accidents and natural disasters, including crop failures and storm damage
2.Risks associated with derivative and purchasing strategies employed by the Company to manage commodity pricing risks, including the risk that such strategies could result in significant losses and adversely impact the Company’s liquidity
3.Crude oil price trends and their impact on transportation, energy, and packaging costs

JM Smucker Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of JM Smucker:

1. ConAgra Foods, Inc.

2. Mondelez International
3. Unilever

Hence this concludes the JM Smucker SWOT analysis.

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About JM Smucker

JM Smucker Overview
Parent Company

J. M. Smucker Company


Food Processing


Food & Beverages

Tagline/ Slogan

With a name like Smucker's, it has to be good;  Smucker Company, the brand you can trust;  Smucker's may be yummy, your tummy may be too, but your grocer's freezer, is not far from you;  There ain't no place like Smucker's


Since 1897 J. M. Smucker Company has created a portfolio of trademarked brands that are trusted and loved by consumers

JM Smucker STP

Product categories: Ice cream toppings, jams , jellies& preserves, syrups, peanut butter, specialty items, snack n’ waffles and uncrustables

Target Market

Housewives, chefs, restaurants


Offering consumers quality products that bring families together to share memorable meals and moments

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to JM Smucker. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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