SWOT analysis of JM Smucker analyses the brand by its strengths, weaknesses, opportunities & threats. In JM Smucker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like JM Smucker to benchmark its business & performance as compared to the competitors. JM Smucker is one of the leading brands in the food & beverages sector.
The table below lists the JM Smucker SWOT (Strengths, Weaknesses, Opportunities, Threats), top JM Smucker competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
JM Smucker Brand Analysis | |
---|---|
Parent Company |
J. M. Smucker Company |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
With a name like Smucker's, it has to be good; Smucker Company, the brand you can trust; Smucker's may be yummy, your tummy may be too, but your grocer's freezer, is not far from you; There ain't no place like Smucker's |
USP |
Since 1897 J. M. Smucker Company has created a portfolio of trademarked brands that are trusted and loved by consumers |
JM Smucker STP | |
Segment |
Product categories: Ice cream toppings, jams , jellies& preserves, syrups, peanut butter, specialty items, snack n’ waffles and uncrustables |
Target Group |
Housewives, chefs, restaurants |
Positioning |
Offering consumers quality products that bring families together to share memorable meals and moments |
SWOT Analysis of JM Smucker | |
JM Smucker Strengths |
Below are the Strengths in the SWOT Analysis of JM Smucker: 1. Positive impact of the acquired Sara Lee foodservice business and favorable sales mix on sales growth 5. Popular brands of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter |
JM Smucker Weaknesses |
Here are the weaknesses in the JM Smucker SWOT Analysis: 1. Limited global exposure and increase in marketing, selling, distribution, and administrative expenses 2. Higher amortization expense related to the intangible assets associated with the Sara Lee foodservice business acquisition 3. General competitive activity in the market, including competitors’ pricing practices and promotional spending levels |
JM Smucker Opportunities |
Following are the Opportunities in JM Smucker SWOT Analysis: 1. Ability of the Company to successfully integrate acquired and merged businesses in a timely and cost effective manner |
JM Smucker Threats |
The threats in the SWOT Analysis of JM Smucker are as mentioned: 1.Impact of accidents and natural disasters, including crop failures and storm damage |
JM Smucker Competition | |
JM Smucker Competitors |
Below are the top 3 competitors of JM Smucker: 1. ConAgra Foods, Inc. 2. Mondelez International |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JM Smucker. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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