JM Smucker SWOT Analysis
JM Smucker is one of the leading brands in the food & beverages sector. JM Smucker SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of JM Smucker:
Quick Glance:
JM Smucker Strengths
- Positive impact of the acquired Sara Lee foodservice business and favorable sales mix on sales growth
- Iconic brands in its portfolio that are trustedand have demonstrated their strength and resilience
- Overall upswingin consumer spending
- Continual positive response of consumers to their brand-building initiatives, product innovations, and new brand additions
- Popular brands of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter
Above are the strengths in the SWOT Analysis of JM Smucker. The strengths of JM Smucker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
JM Smucker Weaknesses
- Limited global exposure and increase in marketing, selling, distribution, and administrative expenses
- Higher amortization expense related to the intangible assets associated with the Sara Lee foodservice business acquisition
- General competitive activity in the market, including competitors’ pricing practices and promotional spending levels
These were the weaknesses in the JM Smucker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
JM Smucker Opportunities
- Ability of the Company to successfully integrate acquired and merged businesses in a timely and cost effective manner
- Adding new variants according to changes in consumer coffee preferences
- Concentrating certain Company’s businesses with key customers and suppliers, including single-source suppliers of certain raw materials, such as packaging for its most popular Folgers coffee products, and finished goods, such as K-Cups
Above we covered the opportunities in JM Smucker SWOT Analysis. The opportunities for any brand can include prospects of future growth.
JM Smucker Threats
- Impact of accidents and natural disasters, including crop failures and storm damage
- Risks associated with derivative and purchasing strategies employed by the Company to manage commodity pricing risks, including the risk that such strategies could result in significant losses and adversely impact the Company’s liquidity
- Crude oil price trends and their impact on transportation, energy, and packaging costs
The threats in the SWOT Analysis of JM Smucker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the JM Smucker SWOT analysis.
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About JM Smucker
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| JM Smucker Overview | |
|---|---|
| Parent Company |
J. M. Smucker Company |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
With a name like Smucker's, it has to be good; Smucker Company, the brand you can trust; Smucker's may be yummy, your tummy may be too, but your grocer's freezer, is not far from you; There ain't no place like Smucker's |
| USP |
Since 1897 J. M. Smucker Company has created a portfolio of trademarked brands that are trusted and loved by consumers |
| JM Smucker STP | |
| Segmentation |
Product categories: Ice cream toppings, jams , jellies& preserves, syrups, peanut butter, specialty items, snack n’ waffles and uncrustables |
| Target Market |
Housewives, chefs, restaurants |
| Positioning |
Offering consumers quality products that bring families together to share memorable meals and moments |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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