Mirinda SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7664

SWOT analysis of Mirinda analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mirinda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mirinda to benchmark its business & performance as compared to the competitors and industry. Mirinda is one of the leading brands in the food & beverages sector. The table below also lists the top Mirinda competitors and elaborates Mirinda market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mirinda SWOT, Competitors, Marketing STP & Brand analysis Table

Mirinda

Parent Company

Pepsi

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage

USP

Orange based aerated soft drink

Mirinda STP
Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

The carefree, spontaneous and playful soft drink

Mirinda SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mirinda. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability
3. Strong brand backing of Pepsi

Weaknesses

Here are the weaknesses in the Mirinda SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Opportunities

Following are the Opportunities in Mirinda SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

The threats in the SWOT Analysis of Mirinda are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Mirinda Competition
Competitors

1.Fanta

The brandguide table above concludes the Mirinda SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mirinda. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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