Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Mirinda analyses the brand by its strengths, weaknesses, opportunities & threats. In Mirinda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mirinda to benchmark its business & performance as compared to the competitors. Mirinda is one of the leading brands in the food & beverages sector.
The article below lists the Mirinda SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mirinda SWOT Analysis:
For Mirinda, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Mirinda looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mirinda :
1.Excellent branding and advertising
2.Excellent distribution and availability 3. Strong brand backing of Pepsi
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mirinda SWOT Analysis:
1.Aerated drinks not popular with health conscious people
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mirinda SWOT Analysis:
1.Leverage successful brand Pepsi
3.Buy out competition
4.More Brand recognition
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mirinda are as mentioned:
Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage
Orange based aerated soft drink
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
The carefree, spontaneous and playful soft drink
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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