Mirinda SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mirinda analyses the brand by its strengths, weaknesses, opportunities & threats. In Mirinda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mirinda to benchmark its business & performance as compared to the competitors. Mirinda is one of the leading brands in the food & beverages sector.

The article below lists the Mirinda SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mirinda competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Mirinda

Mirinda

Parent Company

Pepsi

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage

USP

Orange based aerated soft drink

Mirinda STP
Segmentation

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people

Positioning

The carefree, spontaneous and playful soft drink

SWOT Analysis of Mirinda

For Mirinda, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Mirinda SWOT Analysis:

Mirinda Strengths

The strengths of Mirinda looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mirinda :

1.Excellent branding and advertising

2.Excellent distribution and availability
3. Strong brand backing of Pepsi

Mirinda Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mirinda SWOT Analysis:

1.Aerated drinks not popular with health conscious people


Mirinda Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mirinda SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition


Mirinda Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mirinda are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Mirinda Competitors

1.Fanta

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mirinda. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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