Mirinda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mirinda analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mirinda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mirinda to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mirinda is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mirinda competitors and includes Mirinda target market, segmentation, positioning & Unique Selling Proposition (USP).

Mirinda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage


Orange based aerated soft drink

Mirinda STP
Mirinda Segmentation

For all people seeking a soft drink for regular occasions, parties

Mirinda Target Market

All age groups Lower, middle and upper class people

Mirinda Positioning

The carefree, spontaneous and playful soft drink

Mirinda SWOT Analysis
Mirinda Strengths

Below are the Strengths in the SWOT Analysis of Mirinda:

1.Excellent branding and advertising

2.Excellent distribution and availability
3. Strong brand backing of Pepsi

Mirinda Weaknesses

Here are the weaknesses in the Mirinda SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Mirinda Opportunities

Following are the Opportunities in Mirinda SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Mirinda Threats

The threats in the SWOT Analysis of Mirinda are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Mirinda Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mirinda. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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