Mirinda SWOT Analysis
Mirinda is one of the leading brands in the food & beverages sector. Mirinda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mirinda:
Quick Glance:
Mirinda Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Strong brand backing of Pepsi
Above are the strengths in the SWOT Analysis of Mirinda. The strengths of Mirinda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mirinda Weaknesses
- Aerated drinks not popular with health conscious people
These were the weaknesses in the Mirinda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mirinda Opportunities
- Leverage successful brand Pepsi
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Mirinda SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mirinda Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Mirinda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Mirinda SWOT analysis.
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About Mirinda
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Mirinda | |
| Parent Company |
Pepsi |
|---|---|
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage |
| USP |
Orange based aerated soft drink |
| Mirinda STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
The carefree, spontaneous and playful soft drink |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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