Published in Food & Beverages category by MBA Skool Team
Mirinda is one of the leading brands in the food & beverages sector. Mirinda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mirinda:
Above are the strengths in the SWOT Analysis of Mirinda. The strengths of Mirinda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aerated drinks not popular with health conscious people
These were the weaknesses in the Mirinda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leverage successful brand Pepsi
Buy out competition
More Brand recognition
Above we covered the opportunities in Mirinda SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Threat from other aerated drinks competitors
Threat from substitutes like fruit juices
Boycott from health conscious people
The threats in the SWOT Analysis of Mirinda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage
Orange based aerated soft drink
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
The carefree, spontaneous and playful soft drink
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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