McCormick and Co SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of McCormick and Co analyses the brand/company with its strengths, weaknesses, opportunities & threats. In McCormick and Co SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McCormick and Co to benchmark its business & performance as compared to the competitors and industry. As of 2020, McCormick and Co is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top McCormick and Co competitors and includes McCormick and Co target market, segmentation, positioning & Unique Selling Proposition (USP).

McCormick and Co SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
McCormick and Co Brand Analysis
Parent Company

McCormick & Company


Food Processing


Food & Beverages

Tagline/ Slogan

McCormick brings passion to flavor


People all around the world trust McCormick to enhance their enjoyment of life by helping them create memorable food experiences—in or outside the home

McCormick and Co STP
McCormick and Co Segmentation

Product segments: Herb & Spices, Recipe Inspirations, Seasoning Mixes, Extracts & Food Colors, Grill Mates, Gourmet Collection


McCormick and Co Target Market

Retail outlets, food manufacturers & food service businesses

McCormick and Co Positioning

Committed to making food taste great & its products help discover a new taste for creative cooking

McCormick and Co SWOT Analysis
McCormick and Co Strengths

Below are the Strengths in the SWOT Analysis of McCormick and Co:

1. From locations around the world, its consumer brands reach more than 110 countries and it has a strong leading position in its largest markets. McCormick is also a leading supplier of private label items
2. Its extensive research and development resources have enabled to build strategic partnerships and deliver innovative products
3. Leader in global sourcing and has years of experience with local growers that ensure high quality spices, herbs and other crops. These world-class standards extend to internal processing and throughout its global supply chain
4. Has achieved consistent annual EPS growth, generated strong cash flow and delivered dividend increases for consecutive years

5. Nearly 7500 employees form the workforce

McCormick and Co Weaknesses

Here are the weaknesses in the McCormick and Co SWOT Analysis:

1. Fluctuations in the cost and availability of raw and packaging materials
2. Industrial business has a number of competitors
3. Seasonal factors inherent in McCormick’s business

McCormick and Co Opportunities

Following are the Opportunities in McCormick and Co SWOT Analysis:

1. Geographic expansion in China and Southeast Asia
2. Extending success in one market to other parts of the world
3. Acquisitions to penetrate new markets and extend our portfolio in countries where we have a significant presence

McCormick and Co Threats

The threats in the SWOT Analysis of McCormick and Co are as mentioned:

1. Damage to reputation or brand name, loss of brand relevance, increase in private label use by customers or consumers, or product quality or safety concerns could negatively impact McCormick
2. Raw materials are agricultural products, thus are subject to fluctuations in market price and availability caused by weather, growing and harvesting conditions
3. Subject in varying degrees to certain risks typically

associated with a global business, such as local economic and

market conditions, restrictions on investments, royalties,

dividends and exchange rate fluctuations

McCormick and Co Competition

Below are the top 3 McCormick and Co competitors:

1. Associated British Foods plc.

2. Adams Extract & Spice LLC

3. ACH Food Companies, Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McCormick and Co. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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