Catch Salts and Spices SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Catch Salts and Spices analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Catch Salts and Spices SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Catch Salts and Spices to benchmark its business & performance as compared to the competitors and industry. As of 2020, Catch Salts and Spices is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Catch Salts and Spices competitors and includes Catch Salts and Spices target market, segmentation, positioning & Unique Selling Proposition (USP).

Catch Salts and Spices SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Catch Salts and Spices Brand Analysis
Parent Company

DS Group

Category

Salt, Pepper and Spices

Sector

Food & Beverages

Tagline/ Slogan

Zara Sa

USP

The unique Low Temperature Grinding (LTG) technology that prevents the evaporation of volatile and delicate oils from spices

Catch Salts and Spices STP
Catch Salts and Spices Segmentation

Quality conscious and price conscious Indians

Catch Salts and Spices Target Market

Modern Indian Women

Catch Salts and Spices Positioning

Premium quality product at affordable prices

Catch Salts and Spices SWOT Analysis
Catch Salts and Spices Strengths

Below are the Strengths in the SWOT Analysis of Catch Salts and Spices:

1.Wide range of products and assortments available inmono cartons / sprinkler packs / pouches that are easy-to-carry and use

2.Needed less for cooking as they don’t contain fillers
3. Low Temperature Grinding (LTG) prevents evaporation of volatile oils and delicate oils from spices
4. Retains original aroma that gives authentic flavor to the food

5. Good availability at most popular retail chains

Catch Salts and Spices Weaknesses

Here are the weaknesses in the Catch Salts and Spices SWOT Analysis:

1. Catch is perceived as an expensive brand due to its past association with Catch spring water

2. Many similar options available hence brand switching it high

Catch Salts and Spices Opportunities

Following are the Opportunities in Catch Salts and Spices SWOT Analysis:

1. Catch is popular in North and Central India. With its cultural specific new products like Sambhar Masala, Fish Masala can establish itself in other parts of the country
2.Promote Catch at 5-star hotels, top-notch caterers

3.Export Catch Spices

Catch Salts and Spices Threats

The threats in the SWOT Analysis of Catch Salts and Spices are as mentioned:

1. Health conscious people preferring less spices

2. Entry of international brands

Catch Salts and Spices Competition
Competitors

Below are the top 3 Catch Salts and Spices competitors:

1.MDH
2.MTR
3.Everest


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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