Catch Salts and Spices SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4678

SWOT Analysis of Catch Salts and Spices with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Catch Salts and Spices

Parent Company

DS Group


Salt, Pepper and Spices


Food and Beverages

Tagline/ Slogan

Zara Sa


The unique Low Temperature Grinding (LTG) technology that prevents the evaporation of volatile and delicate oils from spices



Quality conscious and price conscious Indians

Target Group

Modern Indian Women


Premium quality product at affordable prices

SWOT Analysis


1.Wide range of products and assortments available inmono cartons / sprinkler packs / pouches that are easy-to-carry and use

2.Needed less for cooking as they don’t contain fillers
3. Low Temperature Grinding (LTG) prevents evaporation of volatile oils and delicate oils from spices
4. Retains original aroma that gives authentic flavor to the food

5. Good availability at most popular retail chains


1. Catch is perceived as an expensive brand due to its past association with Catch spring water

2. Many similar options available hence brand switching it high


1. Catch is popular in North and Central India. With its cultural specific new products like Sambhar Masala, Fish Masala can establish itself in other parts of the country
2.Promote Catch at 5-star hotels, top-notch caterers

3.Export Catch Spices


1. Health conscious people preferring less spices

2. Entry of international brands




The table above concludes the Catch Salts and Spices SWOT analysis along with its marketing and brand parameters.


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