Catch Salts and Spices SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Catch Salts and Spices analyses the brand by its strengths, weaknesses, opportunities & threats. In Catch Salts and Spices SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Catch Salts and Spices to benchmark its business & performance as compared to the competitors. Catch Salts and Spices is one of the leading brands in the food & beverages sector.

The article below lists the Catch Salts and Spices SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Catch Salts and Spices SWOT Analysis:

SWOT Analysis of Catch Salts and Spices

For Catch Salts and Spices, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Catch Salts and Spices Strengths

The strengths of Catch Salts and Spices looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Catch Salts and Spices :

1.Wide range of products and assortments available inmono cartons / sprinkler packs / pouches that are easy-to-carry and use

2.Needed less for cooking as they don’t contain fillers
3. Low Temperature Grinding (LTG) prevents evaporation of volatile oils and delicate oils from spices
4. Retains original aroma that gives authentic flavor to the food

5. Good availability at most popular retail chains

Catch Salts and Spices Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Catch Salts and Spices SWOT Analysis:

1. Catch is perceived as an expensive brand due to its past association with Catch spring water

2. Many similar options available hence brand switching it high


Catch Salts and Spices Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Catch Salts and Spices SWOT Analysis:

1. Catch is popular in North and Central India. With its cultural specific new products like Sambhar Masala, Fish Masala can establish itself in other parts of the country
2.Promote Catch at 5-star hotels, top-notch caterers

3.Export Catch Spices

Catch Salts and Spices Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Catch Salts and Spices are as mentioned:

1. Health conscious people preferring less spices

2. Entry of international brands


Catch Salts and Spices Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Catch Salts and Spices:

1.MDH
2.MTR
3.Everest

Hence this concludes the Catch Salts and Spices SWOT analysis.

Continue reading more about the brand/company.

About Catch Salts and Spices

Catch Salts and Spices Overview
Parent Company

DS Group

Category

Salt, Pepper and Spices

Sector

Food & Beverages

Tagline/ Slogan

Zara Sa

USP

The unique Low Temperature Grinding (LTG) technology that prevents the evaporation of volatile and delicate oils from spices

Catch Salts and Spices STP
Segmentation

Quality conscious and price conscious Indians

Target Market

Modern Indian Women

Positioning

Premium quality product at affordable prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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