Walkers Crisps SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Walkers Crisps SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Walkers Crisps, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Walkers Crisps is one of the leading brands in the food & beverages sector. The article below lists the Walkers Crisps SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Walkers Crisps Strengths

The strengths of Walkers Crisps looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Walkers Crisps :

1. Large variety of flavors

2.Exciting promotional campaign track record

3.Large variety of sizes easily available

4.Good brand recall on account of rich brand history

Walkers Crisps Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Walkers Crisps SWOT Analysis:

1.Very less number of chips in small packages have earned the wrath of consumers

2.Limited global penetration compared to some leading brands

Walkers Crisps Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Walkers Crisps SWOT Analysis:

1. The huge market for  environmental friendly  packaged food can be tapped

2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase

Walkers Crisps Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Walkers Crisps are as mentioned:

1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations

2.Aggressive threat from much healthier snacking competitive products

Read Similar SWOT analysis

Hence this concludes the Walkers Crisps SWOT analysis.

Continue reading more about the brand/company.

About Walkers Crisps

Walkers Crisps Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

There is no crisps like Walkers


Exciting promotional campaigns

Walkers Crisps STP

Young, adventurous medium snacking segment

Target Market

Middle income young individuals


Ultimate snacking experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Walkers Crisps. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin