Walkers Crisps SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Walkers Crisps analyses the brand by its strengths, weaknesses, opportunities & threats. In Walkers Crisps SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walkers Crisps to benchmark its business & performance as compared to the competitors. Walkers Crisps is one of the leading brands in the food & beverages sector.

The article below lists the Walkers Crisps SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Walkers Crisps SWOT Analysis:

SWOT Analysis of Walkers Crisps

For Walkers Crisps, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Walkers Crisps Strengths

The strengths of Walkers Crisps looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Walkers Crisps :

1. Large variety of flavors

2.Exciting promotional campaign track record

3.Large variety of sizes easily available

4.Good brand recall on account of rich brand history

Walkers Crisps Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Walkers Crisps SWOT Analysis:

1.Very less number of chips in small packages have earned the wrath of consumers

2.Limited global penetration compared to some leading brands

Walkers Crisps Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Walkers Crisps SWOT Analysis:

1. The huge market for  environmental friendly  packaged food can be tapped

2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase

Walkers Crisps Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Walkers Crisps are as mentioned:

1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations

2.Aggressive threat from much healthier snacking competitive products

Walkers Crisps Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Walkers Crisps:

1.Mc Coy’s Crisps


Hence this concludes the Walkers Crisps SWOT analysis.

Continue reading more about the brand/company.

About Walkers Crisps

Walkers Crisps Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

There is no crisps like Walkers


Exciting promotional campaigns

Walkers Crisps STP

Young, adventurous medium snacking segment

Target Market

Middle income young individuals


Ultimate snacking experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Walkers Crisps. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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