Walkers Crisps SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Walkers Crisps analyses the brand by its strengths, weaknesses, opportunities & threats. In Walkers Crisps SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walkers Crisps to benchmark its business & performance as compared to the competitors. Walkers Crisps is one of the leading brands in the food & beverages sector.

The table below lists the Walkers Crisps SWOT (Strengths, Weaknesses, Opportunities, Threats), top Walkers Crisps competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Walkers Crisps SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Walkers Crisps Brand Analysis
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

There is no crisps like Walkers


Exciting promotional campaigns

Walkers Crisps STP

Young, adventurous medium snacking segment

Target Group

Middle income young individuals


Ultimate snacking experience

SWOT Analysis of Walkers Crisps
Walkers Crisps Strengths

Below are the Strengths in the SWOT Analysis of Walkers Crisps:

1. Large variety of flavors

2.Exciting promotional campaign track record

3.Large variety of sizes easily available

4.Good brand recall on account of rich brand history

Walkers Crisps Weaknesses

Here are the weaknesses in the Walkers Crisps SWOT Analysis:

1.Very less number of chips in small packages have earned the wrath of consumers

2.Limited global penetration compared to some leading brands

Walkers Crisps Opportunities

Following are the Opportunities in Walkers Crisps SWOT Analysis:

1. The huge market for  environmental friendly  packaged food can be tapped

2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase

Walkers Crisps Threats

The threats in the SWOT Analysis of Walkers Crisps are as mentioned:

1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations

2.Aggressive threat from much healthier snacking competitive products

Walkers Crisps Competition
Walkers Crisps Competitors

Below are the top 2 competitors of Walkers Crisps:

1.Mc Coy’s Crisps


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Walkers Crisps. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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