Walkers Crisps SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8269

SWOT Analysis of Walkers Crisps with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walkers Crisps

Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

There is no crisps like Walkers


Exciting promotional campaigns

Walkers Crisps STP


Young, adventurous medium snacking segment

Target Group

Middle income young individuals


Ultimate snacking experience

Walkers Crisps SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Walkers Crisps :

1. Large variety of flavors

2.Exciting promotional campaign track record

3.Large variety of sizes easily available

4.Good brand recall on account of rich brand history


1.Very less number of chips in small packages have earned the wrath of consumers

2.Limited global penetration compared to some leading brands


1. The huge market for  environmental friendly  packaged food can be tapped

2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase


1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations

2.Aggressive threat from much healthier snacking competitive products

Walkers Crisps Competition


Below are the 2 main Walkers Crisps competitors :

1.Mc Coy’s Crisps


The brandguide table above concludes the Walkers Crisps SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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