Walkers Crisps SWOT Analysis
Walkers Crisps is one of the leading brands in the food & beverages sector. Walkers Crisps SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Walkers Crisps:
Quick Glance:
Walkers Crisps Strengths
- Large variety of flavors
- Exciting promotional campaign track record
- Large variety of sizes easily available
- Good brand recall on account of rich brand history
Above are the strengths in the SWOT Analysis of Walkers Crisps. The strengths of Walkers Crisps looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Walkers Crisps Weaknesses
- Very less number of chips in small packages have earned the wrath of consumers
- Limited global penetration compared to some leading brands
These were the weaknesses in the Walkers Crisps SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Walkers Crisps Opportunities
- The huge market forenvironmental friendlypackaged food can be tapped
- Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase
Above we covered the opportunities in Walkers Crisps SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Walkers Crisps Threats
- Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations
- Aggressive threat from much healthier snacking competitive products
The threats in the SWOT Analysis of Walkers Crisps are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Walkers Crisps SWOT analysis.
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About Walkers Crisps
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Walkers Crisps Overview | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
There is no crisps like Walkers |
| USP |
Exciting promotional campaigns |
| Walkers Crisps STP | |
| Segmentation |
Young, adventurous medium snacking segment |
| Target Market |
Middle income young individuals |
| Positioning |
Ultimate snacking experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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