Walkers Crisps SWOT Analysis
Walkers Crisps SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Walkers Crisps, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Walkers Crisps is one of the leading brands in the food & beverages sector. The article below lists the Walkers Crisps SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Walkers Crisps Strengths
The strengths of Walkers Crisps looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Walkers Crisps :
1. Large variety of flavors
2.Exciting promotional campaign track record
3.Large variety of sizes easily available
4.Good brand recall on account of rich brand history
Walkers Crisps Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Walkers Crisps SWOT Analysis:
1.Very less number of chips in small packages have earned the wrath of consumers
2.Limited global penetration compared to some leading brands
Walkers Crisps Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Walkers Crisps SWOT Analysis:
1. The huge market for environmental friendly packaged food can be tapped
2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase
Walkers Crisps Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Walkers Crisps are as mentioned:
1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations
2.Aggressive threat from much healthier snacking competitive products
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Hence this concludes the Walkers Crisps SWOT analysis.
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About Walkers Crisps
| Walkers Crisps Overview | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
There is no crisps like Walkers |
| USP |
Exciting promotional campaigns |
| Walkers Crisps STP | |
| Segmentation |
Young, adventurous medium snacking segment |
| Target Market |
Middle income young individuals |
| Positioning |
Ultimate snacking experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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