Domino's SWOT Analysis

Published by MBA Skool Team, Last Updated: September 02, 2021

Domino's SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Domino's, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Domino's is one of the leading brands in the food & beverages sector. The article below lists the Domino's SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Domino's Strengths

The strengths of Domino's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Domino's :

1. Domino's is a hugely popular brand name and has high brand loyalty

2. Diverse range of products offered by Domino's apart from Pizzas

3. Hygienic food and quick service

4. Leader in online & mobile ordering as compared to its competitors

5. Domino's has a strong brand equity supported by heavy advertising & marketing campaigns

6. Global franchise operations - more than 3,500 in over 50 countries

7. Efficient and effective supply chain management enables it maintain its goodwill and promises

8. More than 200,000+ people are employed with Dominos

Domino's Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Domino's SWOT Analysis:

1. High fat and high calorie food perceived not good by health conscious people

2. Intense competition means Domino's has limited growth in market share

3. Domino's has been associated mainly with Pizza though it has a lot of side menu items

Domino's Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Domino's SWOT Analysis:

1. Improve efficiency and home delivery service, which is Dominos' point of differentiation

2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Dominos.

3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.

4. Growing presence in emerging markets, particularly in India, China.

Domino's Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Domino's are as mentioned:

1. Intensive competition from a fragmented number of small competitors offering variety of pizzas can reduce business for Dominos

2. Changing consumer habits towards healthier food choices.

3. Changing government policies and regulations can affect global operations

Hence this concludes the Domino's SWOT analysis.

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About Domino's

Domino's Overview
Parent Company



Fast food eating joints


Food & Beverages

Tagline/ Slogan

The world's leading pizza delivery company


Pizza home delivery with great quality and taste 

Domino's STP

People willing to have a delicious pizza at a restaurant or at home

Target Market

Children and youth from middle and upper classes from urban areas


Best pizza home delivery service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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