Domino's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 02, 2021

SWOT analysis of Domino's analyses the brand by its strengths, weaknesses, opportunities & threats. In Domino's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Domino's to benchmark its business & performance as compared to the competitors. Domino's is one of the leading brands in the food & beverages sector.

The table below lists the Domino's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Domino's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Domino's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Domino's Brand Analysis
Parent Company

Domino's

Category

Fast food eating joints

Sector

Food & Beverages

Tagline/ Slogan

The world's leading pizza delivery company

USP

Pizza home delivery with great quality and taste 

Domino's STP
Segment

People willing to have a delicious pizza at a restaurant or at home

Target Group

Children and youth from middle and upper classes from urban areas

Positioning

Best pizza home delivery service

SWOT Analysis of Domino's
Domino's Strengths

Below are the Strengths in the SWOT Analysis of Domino's:

1. Domino's is a hugely popular brand name and has high brand loyalty

2. Diverse range of products offered by Domino's apart from Pizzas

3. Hygienic food and quick service

4. Leader in online & mobile ordering as compared to its competitors

5. Domino's has a strong brand equity supported by heavy advertising & marketing campaigns

6. Global franchise operations - more than 3,500 in over 50 countries

7. Efficient and effective supply chain management enables it maintain its goodwill and promises

8. More than 200,000+ people are employed with Dominos

Domino's Weaknesses

Here are the weaknesses in the Domino's SWOT Analysis:

1. High fat and high calorie food perceived not good by health conscious people

2. Intense competition means Domino's has limited growth in market share

3. Domino's has been associated mainly with Pizza though it has a lot of side menu items

Domino's Opportunities

Following are the Opportunities in Domino's SWOT Analysis:

1. Improve efficiency and home delivery service, which is Dominos' point of differentiation

2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Dominos.

3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.

4. Growing presence in emerging markets, particularly in India, China.

Domino's Threats

The threats in the SWOT Analysis of Domino's are as mentioned:

1. Intensive competition from a fragmented number of small competitors offering variety of pizzas can reduce business for Dominos

2. Changing consumer habits towards healthier food choices.

3. Changing government policies and regulations can affect global operations

Domino's Competition
Domino's Competitors

Below are the top 8 competitors of Domino's:

1.KFC

2.Pizza Hut

3.McDonald's

4.Subway

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa Johns Pizza


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Domino's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin