Dominos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dominos analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dominos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dominos to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dominos is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dominos competitors and includes Dominos target market, segmentation, positioning & Unique Selling Proposition (USP).

Dominos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dominos Brand Analysis
Parent Company



Fast food eating joints


Food & Beverages

Tagline/ Slogan

The world's leading pizza delivery company; Khushiyo ki home delivery; Hungry Kya?; Ye hai rishton ka time


Dominos pizza home delivery in 30 minutes else free

Dominos STP
Dominos Segmentation

People willing to have a delicious pizza at a restaurant or at home

Dominos Target Market

Children and youth from middle and upper classes from urban areas

Dominos Positioning

Best pizza home delivery service

Dominos SWOT Analysis
Dominos Strengths

Below are the Strengths in the SWOT Analysis of Dominos:

1. Dominos is a hugely popular brand name and has high brand loyalty

2. Diverse range of products offered by Dominos apart from Pizzas

3. Hygenic food and quick service

4. Leader in online & mobile ordering as compared to its competitors

5. Dominos has a strong brand equity supported by heavy advertising & marketing campaigns

6. Global franchise operations - more than 3,500 in over 50 countries

7. Efficient and effective supply chain management enables it maintain its goodwill and promises

8. More than 200,000+ people are employed with Dominos

Dominos Weaknesses

Here are the weaknesses in the Dominos SWOT Analysis:

1. High fat and high calorie food not good for health conscious people

2. Intense competition means Dominos' has limited growth in market share

Dominos Opportunities

Following are the Opportunities in Dominos SWOT Analysis:

1. Improve efficiency and home delivery service, which is Dominos' point of differentiation

2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Dominos.

3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.

4. Growing presence in emerging markets, particularly in India, China.

Dominos Threats

The threats in the SWOT Analysis of Dominos are as mentioned:

1. Intensive competition from a fragmented number of small competitors can reduce business for Dominos

2. Changing consumer habits towards healthier food choices.

3. Changing government policies and regulations can affect global operations

Dominos Competition

Below are the top 8 Dominos competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa Johns Pizza

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dominos. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin