Tata Coffee SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tata Coffee analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Coffee to benchmark its business & performance as compared to the competitors and industry. Tata Coffee is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Coffee competitors and includes Tata Coffee target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Coffee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Coffee Brand Analysis
Parent Company

Tata Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Discover the refreshing world of Tata Coffee

USP

Refreshing taste of coffee

Tata Coffee STP
Tata Coffee Segmentation

People looking to have quality coffee

Tata Coffee Target Market

All people in the upper and middle class

Tata Coffee Positioning

Experience the best refreshing coffee

Tata Coffee SWOT Analysis
Tata Coffee Strengths

Below are the Strengths in the SWOT Analysis of Tata Coffee:

1. Strong brand name and one of the largest integrated coffee plantation in the world
2.Has brought about continuous improvement in harvesting and processing techniques by working with Starbucks
3. Has diversified into timber business as well under brand name “Conswood”

4. Strong backing by parent company

5. Good distribution and availability

6. Good visibility through print ads

Tata Coffee Weaknesses

Here are the weaknesses in the Tata Coffee SWOT Analysis:

1.Intense competition means limited market share
2.Health conscious people avoid coffee as it Contains caffeine

Tata Coffee Opportunities

Following are the Opportunities in Tata Coffee SWOT Analysis:

1.Also, domestic consumption being very small, there lies a huge opportunity to expand the market with the help of intensive coffee promotion
2.Opportunity in terms of diversification into other businesses

Tata Coffee Threats

The threats in the SWOT Analysis of Tata Coffee are as mentioned:

1.Cheap labour is one of the most critical cost factors in coffee production. Substantial increase in labour cost can erode competitiveness of Indian coffee in the international markets
2.Coffee is one of the few agricultural crops in India which is subject to taxes
3.Russia, the largest importer of coffee from India, is undergoing an economic crisis. As a result, it has suspended coffee imports

Tata Coffee Competition
Competitors

Below are the top 4 Tata Coffee competitors:

1.McLeod Russell India
2.Jay Shree Tea and industries
3.Bansisons Tea Industries

4. Nestle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Coffee. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin