Tata Coffee SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5181

SWOT Analysis of Tata Coffee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Coffee

Parent Company

Tata Group


Food Processing


Food and Beverages

Tagline/ Slogan

Discover the refreshing world of Tata Coffee


Refreshing taste of coffee



People looking to have quality coffee

Target Group

All people in the upper and middle class


Experience the best refreshing coffee

SWOT Analysis


1. Strong brand name and one of the largest integrated coffee plantation in the world
2.Has brought about continuous improvement in harvesting and processing techniques by working with Starbucks
3. Has diversified into timber business as well under brand name “Conswood”

4. Strong backing by parent company

5. Good distribution and availability

6. Good visibility through print ads


1.Intense competition means limited market share
2.Health conscious people avoid coffee as it Contains caffeine


1.Also, domestic consumption being very small, there lies a huge opportunity to expand the market with the help of intensive coffee promotion
2.Opportunity in terms of diversification into other businesses


1.Cheap labour is one of the most critical cost factors in coffee production. Substantial increase in labour cost can erode competitiveness of Indian coffee in the international markets
2.Coffee is one of the few agricultural crops in India which is subject to taxes
3.Russia, the largest importer of coffee from India, is undergoing an economic crisis. As a result, it has suspended coffee imports



1.McLeod Russell India
2.Jay Shree Tea and industries
3.Bansisons Tea Industries

4. Nestle

The table above concludes the Tata Coffee SWOT analysis along with its marketing and brand parameters.


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