Tata Coffee SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tata Coffee analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Coffee to benchmark its business & performance as compared to the competitors. Tata Coffee is one of the leading brands in the food & beverages sector.

The table below lists the Tata Coffee SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Coffee competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Coffee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Coffee Brand Analysis
Parent Company

Tata Group


Food Processing


Food & Beverages

Tagline/ Slogan

Discover the refreshing world of Tata Coffee


Refreshing taste of coffee

Tata Coffee STP

People looking to have quality coffee

Target Group

All people in the upper and middle class


Experience the best refreshing coffee

SWOT Analysis of Tata Coffee
Tata Coffee Strengths

Below are the Strengths in the SWOT Analysis of Tata Coffee:

1. Strong brand name and one of the largest integrated coffee plantation in the world
2.Has brought about continuous improvement in harvesting and processing techniques by working with Starbucks
3. Has diversified into timber business as well under brand name “Conswood”

4. Strong backing by parent company

5. Good distribution and availability

6. Good visibility through print ads

Tata Coffee Weaknesses

Here are the weaknesses in the Tata Coffee SWOT Analysis:

1.Intense competition means limited market share
2.Health conscious people avoid coffee as it Contains caffeine

Tata Coffee Opportunities

Following are the Opportunities in Tata Coffee SWOT Analysis:

1.Also, domestic consumption being very small, there lies a huge opportunity to expand the market with the help of intensive coffee promotion
2.Opportunity in terms of diversification into other businesses

Tata Coffee Threats

The threats in the SWOT Analysis of Tata Coffee are as mentioned:

1.Cheap labour is one of the most critical cost factors in coffee production. Substantial increase in labour cost can erode competitiveness of Indian coffee in the international markets
2.Coffee is one of the few agricultural crops in India which is subject to taxes
3.Russia, the largest importer of coffee from India, is undergoing an economic crisis. As a result, it has suspended coffee imports

Tata Coffee Competition
Tata Coffee Competitors

Below are the top 4 competitors of Tata Coffee:

1.McLeod Russell India
2.Jay Shree Tea and industries
3.Bansisons Tea Industries

4. Nestle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Coffee. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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