Tata Coffee SWOT Analysis
Tata Coffee is one of the leading brands in the food & beverages sector. Tata Coffee SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Coffee:
Quick Glance:
Tata Coffee Strengths
- Strong brand name and one of the largest integrated coffee plantation in the world
- Has brought about continuous improvement in harvesting and processing techniques by working with Starbucks
- Has diversified into timber business as well under brand name “Conswood”
- Strong backing by parent company
- Good distribution and availability
- Good visibility through print ads
Above are the strengths in the SWOT Analysis of Tata Coffee. The strengths of Tata Coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Coffee Weaknesses
- Intense competition means limited market share
- Health conscious people avoid coffee as it Contains caffeine
These were the weaknesses in the Tata Coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Coffee Opportunities
- Also, domestic consumption being very small, there lies a huge opportunity to expand the market with the help of intensive coffee promotion
- Opportunity in terms of diversification into other businesses
Above we covered the opportunities in Tata Coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Coffee Threats
- Cheap labour is one of the most critical cost factors in coffee production. Substantial increase in labour cost can erode competitiveness of Indian coffee in the international markets
- Coffee is one of the few agricultural crops in India which is subject to taxes
- Russia, the largest importer of coffee from India, is undergoing an economic crisis. As a result, it has suspended coffee imports
The threats in the SWOT Analysis of Tata Coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Tata Coffee SWOT analysis.
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About Tata Coffee
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Coffee Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Discover the refreshing world of Tata Coffee |
| USP |
Refreshing taste of coffee |
| Tata Coffee STP | |
| Segmentation |
People looking to have quality coffee |
| Target Market |
All people in the upper and middle class |
| Positioning |
Experience the best refreshing coffee |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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