Tata Coffee SWOT Analysis, Competitors & USP

Tata Coffee SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tata Coffee, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Coffee to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tata Coffee is one of the leading brands in the food & beverages sector.

The article below lists the Tata Coffee SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Coffee SWOT Analysis:

SWOT Analysis of Tata Coffee

For Tata Coffee, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tata Coffee Strengths

The strengths of Tata Coffee looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Coffee :

1. Strong brand name and one of the largest integrated coffee plantation in the world
2.Has brought about continuous improvement in harvesting and processing techniques by working with Starbucks
3. Has diversified into timber business as well under brand name “Conswood”

4. Strong backing by parent company

5. Good distribution and availability

6. Good visibility through print ads

Tata Coffee Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Coffee SWOT Analysis:

1.Intense competition means limited market share
2.Health conscious people avoid coffee as it Contains caffeine

Tata Coffee Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Coffee SWOT Analysis:

1.Also, domestic consumption being very small, there lies a huge opportunity to expand the market with the help of intensive coffee promotion
2.Opportunity in terms of diversification into other businesses

Tata Coffee Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Coffee are as mentioned:

1.Cheap labour is one of the most critical cost factors in coffee production. Substantial increase in labour cost can erode competitiveness of Indian coffee in the international markets
2.Coffee is one of the few agricultural crops in India which is subject to taxes
3.Russia, the largest importer of coffee from India, is undergoing an economic crisis. As a result, it has suspended coffee imports

Tata Coffee Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Tata Coffee:

1.McLeod Russell India
2.Jay Shree Tea and industries
3.Bansisons Tea Industries

4. Nestle

Hence this concludes the Tata Coffee SWOT analysis.

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About Tata Coffee

Tata Coffee Overview
Parent Company	Tata Group
Category	Food Processing
Sector	Food & Beverages
Tagline/ Slogan	Discover the refreshing world of Tata Coffee
USP	Refreshing taste of coffee
Tata Coffee STP
Segmentation	People looking to have quality coffee
Target Market	All people in the upper and middle class
Positioning	Experience the best refreshing coffee

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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