Published in Food & Beverages category by MBA Skool Team
Tata Coffee is one of the leading brands in the food & beverages sector. Tata Coffee SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Coffee:
Strong brand name and one of the largest integrated coffee plantation in the world
Has brought about continuous improvement in harvesting and processing techniques by working with Starbucks
Has diversified into timber business as well under brand name “Conswood”
Strong backing by parent company
Good distribution and availability
Good visibility through print ads
Above are the strengths in the SWOT Analysis of Tata Coffee. The strengths of Tata Coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Coffee Weaknesses
Intense competition means limited market share
Health conscious people avoid coffee as it Contains caffeine
These were the weaknesses in the Tata Coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Coffee Opportunities
Also, domestic consumption being very small, there lies a huge opportunity to expand the market with the help of intensive coffee promotion
Opportunity in terms of diversification into other businesses
Above we covered the opportunities in Tata Coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Coffee Threats
Cheap labour is one of the most critical cost factors in coffee production. Substantial increase in labour cost can erode competitiveness of Indian coffee in the international markets
Coffee is one of the few agricultural crops in India which is subject to taxes
Russia, the largest importer of coffee from India, is undergoing an economic crisis. As a result, it has suspended coffee imports
The threats in the SWOT Analysis of Tata Coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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