Ibaco Icecream SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ibaco Icecream analyses the brand by its strengths, weaknesses, opportunities & threats. In Ibaco Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ibaco Icecream to benchmark its business & performance as compared to the competitors. Ibaco Icecream is one of the leading brands in the food & beverages sector.

The article below lists the Ibaco Icecream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ibaco Icecream SWOT Analysis:

SWOT Analysis of Ibaco Icecream

For Ibaco Icecream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ibaco Icecream Strengths

The strengths of Ibaco Icecream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ibaco Icecream :

1. Unique concept of having parlors and let people make their own sundaes/ice creams
2. Attracts kids and youth who generally enjoy making their own ice creams
3. Ample variety in terms of flavors, toppings and ice creams to choose from

4. Good quality product with variety available

Ibaco Icecream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ibaco Icecream SWOT Analysis:

1. Pool of people wanting to make their own ice creams could be low hence limiting the growth
2. People maybe more interested in having instant service at the parlor


Ibaco Icecream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ibaco Icecream SWOT Analysis:

1.Offering other standard ice creams to tap into that market also
2. Improving distribution network and also come out with other dairy products in order to expand

Ibaco Icecream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ibaco Icecream are as mentioned:

1. Existing competitors with instant service
2. Lack of knowledge about different flavors to make their own icecreams


Ibaco Icecream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ibaco Icecream:

1.Vadilal Icecream
2.Amul Icecream
3.Arun Icecream

4. Nirulas

Hence this concludes the Ibaco Icecream SWOT analysis.

Continue reading more about the brand/company.

About Ibaco Icecream

Ibaco Icecream Overview
Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

Your Icecream Destination

USP

Make your own sundae

Ibaco Icecream STP
Segmentation

Children and adults looking for quality ice cream

Target Market

Kids and youth who want to mix up things and make their own ice creams

Positioning

Make your own variety of icecream


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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