Ibaco Icecream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ibaco Icecream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ibaco Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ibaco Icecream to benchmark its business & performance as compared to the competitors and industry. Ibaco Icecream is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ibaco Icecream competitors and includes Ibaco Icecream target market, segmentation, positioning & Unique Selling Proposition (USP).

Ibaco Icecream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ibaco Icecream Brand Analysis
Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

Your Icecream Destination

USP

Make your own sundae

Ibaco Icecream STP
Ibaco Icecream Segmentation

Children and adults looking for quality ice cream

Ibaco Icecream Target Market

Kids and youth who want to mix up things and make their own ice creams

Ibaco Icecream Positioning

Make your own variety of icecream

Ibaco Icecream SWOT Analysis
Ibaco Icecream Strengths

Below are the Strengths in the SWOT Analysis of Ibaco Icecream:

1. Unique concept of having parlors and let people make their own sundaes/ice creams
2. Attracts kids and youth who generally enjoy making their own ice creams
3. Ample variety in terms of flavors, toppings and ice creams to choose from

4. Good quality product with variety available

Ibaco Icecream Weaknesses

Here are the weaknesses in the Ibaco Icecream SWOT Analysis:

1. Pool of people wanting to make their own ice creams could be low hence limiting the growth
2. People maybe more interested in having instant service at the parlor

Ibaco Icecream Opportunities

Following are the Opportunities in Ibaco Icecream SWOT Analysis:

1.Offering other standard ice creams to tap into that market also
2. Improving distribution network and also come out with other dairy products in order to expand

Ibaco Icecream Threats

The threats in the SWOT Analysis of Ibaco Icecream are as mentioned:

1. Existing competitors with instant service
2. Lack of knowledge about different flavors to make their own icecreams

Ibaco Icecream Competition
Competitors

Below are the top 4 Ibaco Icecream competitors:

1.Vadilal Icecream
2.Amul Icecream
3.Arun Icecream

4. Nirulas


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ibaco Icecream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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