Ibaco Icecream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Hatsun Agro Products Ltd

Food processing

Food & Beverages

Your Icecream Destination

Make your own sundae

Children and adults looking for quality ice cream

Kids and youth who want to mix up things and make their own ice creams

Make your own variety of icecream

Below are the Strengths in the SWOT Analysis of Ibaco Icecream:

1. Unique concept of having parlors and let people make their own sundaes/ice creams
2. Attracts kids and youth who generally enjoy making their own ice creams
3. Ample variety in terms of flavors, toppings and ice creams to choose from

4. Good quality product with variety available

Here are the weaknesses in the Ibaco Icecream SWOT Analysis:

1. Pool of people wanting to make their own ice creams could be low hence limiting the growth
2. People maybe more interested in having instant service at the parlor

Following are the Opportunities in Ibaco Icecream SWOT Analysis:

1.Offering other standard ice creams to tap into that market also
2. Improving distribution network and also come out with other dairy products in order to expand

The threats in the SWOT Analysis of Ibaco Icecream are as mentioned:

1. Existing competitors with instant service
2. Lack of knowledge about different flavors to make their own icecreams

Below are the top 4 Ibaco Icecream competitors:

1.Vadilal Icecream
2.Amul Icecream
3.Arun Icecream

4. Nirulas