Arun Icecream SWOT Analysis, Competitors & USP
SWOT analysis of Arun Icecream analyses the brand by its strengths, weaknesses, opportunities & threats. In Arun Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arun Icecream to benchmark its business & performance as compared to the competitors. Arun Icecream is one of the leading brands in the food & beverages sector.
The table below lists the Arun Icecream SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arun Icecream competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Arun Icecream Brand Analysis | |
|---|---|
| Parent Company |
Hatsun Agro Products Ltd |
| Category |
Food processing |
| Sector | |
| Tagline/ Slogan |
Life’s Happy moments |
| USP |
Exclusive franchise parlors in India |
| Arun Icecream STP | |
| Segment |
Icecream for Quality conscious kids and adults |
| Target Group |
Kids and youth |
| Positioning |
Exceptional service through exclusive franchise parlors |
| SWOT Analysis of Arun Icecream | |
| Arun Icecream Strengths |
Below are the Strengths in the SWOT Analysis of Arun Icecream: 1. Unparalleled service to customers through exclusive franchise parlors 5. High quality products with good attractive packaging and distribution |
| Arun Icecream Weaknesses |
Here are the weaknesses in the Arun Icecream SWOT Analysis: 1.Stronger competition stifling its growth |
| Arun Icecream Opportunities |
Following are the Opportunities in Arun Icecream SWOT Analysis: 1. Explore the premium segment and come up with varieties, which cater to the adult population |
| Arun Icecream Threats |
The threats in the SWOT Analysis of Arun Icecream are as mentioned: 1. Other competitors also offering products at similar quality and price |
| Arun Icecream Competition | |
| Arun Icecream Competitors |
Below are the top 4 competitors of Arun Icecream: 1.Kwality Walls 4. Amul |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arun Icecream. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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