Arun Icecream SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7610

SWOT Analysis of Arun Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arun Icecream

Parent Company

Hatsun Agro Products Ltd


Food processing


Food & Beverages

Tagline/ Slogan

Life’s Happy moments


Exclusive franchise parlors in India

Arun Icecream STP


Icecream for Quality conscious kids and adults

Target Group

Kids and youth


Exceptional service through exclusive franchise parlors

Arun Icecream SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arun Icecream. Strengths are:

1. Unparalleled service to customers through exclusive franchise parlors
2. More than 70 mouth-watering ice cream flavors and combinations
3. The first Indian ice cream brand to be certified ISO 9000
4. Attracting more children by offering toys along with ice creams

5. High quality products with good attractive packaging and distribution


Here are the weaknesses of Arun Icecream :

1.Stronger competition stifling its growth
2. Brand visibility lower than other major players


Following are the Opportunities of Arun Icecream :

1. Explore the premium segment and come up with varieties, which cater to the adult population
2. Increase the distribution network to other parts of the country


The threats of Arun Icecream are as mentioned :

1. Other competitors also offering products at similar quality and price
2. Most people are not really brand conscious, so loyalty might be an issue

Arun Icecream Competition


Below are the 4 main Arun Icecream competitors :

1.Kwality Walls
2. Mother Dairy
3.Vadilal Icecream

4. Amul

The brandguide table above concludes the Arun Icecream SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Arun Icecream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: