Arun Icecream SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5978

SWOT Analysis of Arun Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arun Icecream

Parent Company

Hatsun Agro Products Ltd


Food processing


Food and Beverages

Tagline/ Slogan

Life’s Happy moments


Exclusive franchise parlors in India



Icecream for Quality conscious kids and adults

Target Group

Kids and youth


Exceptional service through exclusive franchise parlors

SWOT Analysis


1. Unparalleled service to customers through exclusive franchise parlors
2. More than 70 mouth-watering ice cream flavors and combinations
3. The first Indian ice cream brand to be certified ISO 9000
4. Attracting more children by offering toys along with ice creams

5. High quality products with good attractive packaging and distribution


1.Stronger competition stifling its growth
2. Brand visibility lower than other major players


1. Explore the premium segment and come up with varieties, which cater to the adult population
2. Increase the distribution network to other parts of the country


1. Other competitors also offering products at similar quality and price
2. Most people are not really brand conscious, so loyalty might be an issue



1.Kwality Walls
2. Mother Dairy
3.Vadilal Icecream

4. Amul

The table above concludes the Arun Icecream SWOT analysis along with its marketing and brand parameters.


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