Arun Icecream SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Arun Icecream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arun Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arun Icecream to benchmark its business & performance as compared to the competitors and industry. Arun Icecream is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arun Icecream competitors and includes Arun Icecream target market, segmentation, positioning & Unique Selling Proposition (USP).

Arun Icecream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arun Icecream Brand Analysis
Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

Life’s Happy moments

USP

Exclusive franchise parlors in India

Arun Icecream STP
Arun Icecream Segmentation

Icecream for Quality conscious kids and adults

Arun Icecream Target Market

Kids and youth

Arun Icecream Positioning

Exceptional service through exclusive franchise parlors

Arun Icecream SWOT Analysis
Arun Icecream Strengths

Below are the Strengths in the SWOT Analysis of Arun Icecream:

1. Unparalleled service to customers through exclusive franchise parlors
2. More than 70 mouth-watering ice cream flavors and combinations
3. The first Indian ice cream brand to be certified ISO 9000
4. Attracting more children by offering toys along with ice creams

5. High quality products with good attractive packaging and distribution

Arun Icecream Weaknesses

Here are the weaknesses in the Arun Icecream SWOT Analysis:

1.Stronger competition stifling its growth
2. Brand visibility lower than other major players

Arun Icecream Opportunities

Following are the Opportunities in Arun Icecream SWOT Analysis:

1. Explore the premium segment and come up with varieties, which cater to the adult population
2. Increase the distribution network to other parts of the country

Arun Icecream Threats

The threats in the SWOT Analysis of Arun Icecream are as mentioned:

1. Other competitors also offering products at similar quality and price
2. Most people are not really brand conscious, so loyalty might be an issue

Arun Icecream Competition
Competitors

Below are the top 4 Arun Icecream competitors:

1.Kwality Walls
2. Mother Dairy
3.Vadilal Icecream

4. Amul


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arun Icecream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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