Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Arun Icecream analyses the brand by its strengths, weaknesses, opportunities & threats. In Arun Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arun Icecream to benchmark its business & performance as compared to the competitors. Arun Icecream is one of the leading brands in the food & beverages sector.
The table below lists the Arun Icecream SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arun Icecream competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Exceptional service through exclusive franchise parlors
SWOT Analysis of Arun Icecream
Arun Icecream Strengths
Below are the Strengths in the SWOT Analysis of Arun Icecream:
1. Unparalleled service to customers through exclusive franchise parlors 2. More than 70 mouth-watering ice cream flavors and combinations 3. The first Indian ice cream brand to be certified ISO 9000 4. Attracting more children by offering toys along with ice creams
5. High quality products with good attractive packaging and distribution
Arun Icecream Weaknesses
Here are the weaknesses in the Arun Icecream SWOT Analysis:
1.Stronger competition stifling its growth 2. Brand visibility lower than other major players
Arun Icecream Opportunities
Following are the Opportunities in Arun Icecream SWOT Analysis:
1. Explore the premium segment and come up with varieties, which cater to the adult population 2. Increase the distribution network to other parts of the country
Arun Icecream Threats
The threats in the SWOT Analysis of Arun Icecream are as mentioned:
1. Other competitors also offering products at similar quality and price 2. Most people are not really brand conscious, so loyalty might be an issue
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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