Arun Icecream SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Arun Icecream analyses the brand by its strengths, weaknesses, opportunities & threats. In Arun Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arun Icecream to benchmark its business & performance as compared to the competitors. Arun Icecream is one of the leading brands in the food & beverages sector.

The article below lists the Arun Icecream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arun Icecream SWOT Analysis:

SWOT Analysis of Arun Icecream

For Arun Icecream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arun Icecream Strengths

The strengths of Arun Icecream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arun Icecream :

1. Unparalleled service to customers through exclusive franchise parlors
2. More than 70 mouth-watering ice cream flavors and combinations
3. The first Indian ice cream brand to be certified ISO 9000
4. Attracting more children by offering toys along with ice creams

5. High quality products with good attractive packaging and distribution

Arun Icecream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arun Icecream SWOT Analysis:

1.Stronger competition stifling its growth
2. Brand visibility lower than other major players


Arun Icecream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arun Icecream SWOT Analysis:

1. Explore the premium segment and come up with varieties, which cater to the adult population
2. Increase the distribution network to other parts of the country

Arun Icecream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arun Icecream are as mentioned:

1. Other competitors also offering products at similar quality and price
2. Most people are not really brand conscious, so loyalty might be an issue


Arun Icecream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Arun Icecream:

1.Kwality Walls
2. Mother Dairy
3.Vadilal Icecream

4. Amul

Hence this concludes the Arun Icecream SWOT analysis.

Continue reading more about the brand/company.

About Arun Icecream

Arun Icecream Overview
Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

Life’s Happy moments

USP

Exclusive franchise parlors in India

Arun Icecream STP
Segmentation

Icecream for Quality conscious kids and adults

Target Market

Kids and youth

Positioning

Exceptional service through exclusive franchise parlors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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