Arun Icecream SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7610
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SWOT Analysis of Arun Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arun Icecream

Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

Life’s Happy moments

USP

Exclusive franchise parlors in India

Arun Icecream STP

Segment

Icecream for Quality conscious kids and adults

Target Group

Kids and youth

Positioning

Exceptional service through exclusive franchise parlors

Arun Icecream SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arun Icecream. Strengths are:

1. Unparalleled service to customers through exclusive franchise parlors
2. More than 70 mouth-watering ice cream flavors and combinations
3. The first Indian ice cream brand to be certified ISO 9000
4. Attracting more children by offering toys along with ice creams

5. High quality products with good attractive packaging and distribution

Weaknesses

Here are the weaknesses of Arun Icecream :

1.Stronger competition stifling its growth
2. Brand visibility lower than other major players

Opportunities

Following are the Opportunities of Arun Icecream :

1. Explore the premium segment and come up with varieties, which cater to the adult population
2. Increase the distribution network to other parts of the country

Threats

The threats of Arun Icecream are as mentioned :

1. Other competitors also offering products at similar quality and price
2. Most people are not really brand conscious, so loyalty might be an issue

Arun Icecream Competition

Competitors

Below are the 4 main Arun Icecream competitors :

1.Kwality Walls
2. Mother Dairy
3.Vadilal Icecream

4. Amul


The brandguide table above concludes the Arun Icecream SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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