Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Vadilal Icecream analyses the brand by its strengths, weaknesses, opportunities & threats. In Vadilal Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vadilal Icecream to benchmark its business & performance as compared to the competitors. Vadilal Icecream is one of the leading brands in the food & beverages sector.
The table below lists the Vadilal Icecream SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vadilal Icecream competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Purely vegetarian with many options for the customers
Vadilal Icecream STP
Icecream for Quality conscious kids and adults
Kids and youth from the urban middle and upper middle class
A purely vegetarian dessert
SWOT Analysis of Vadilal Icecream
Vadilal Icecream Strengths
Below are the Strengths in the SWOT Analysis of Vadilal Icecream:
1. It has world class manufacturing facilities providing excellent quality 2. Huge brand name locally in Gujarat providing a good base to expand 3. Has good reputation and experience for being in the industry for over 40 years 4. Huge variety in flavors of ice creams and candies
5. Good brand recall and a lot of variety to choose from
Vadilal Icecream Weaknesses
Here are the weaknesses in the Vadilal Icecream SWOT Analysis:
1. Less visibility and market share across the country because of major players in the industry 2.Stronger competition stifling its growth 3. Brand visibility lower than other major players
Vadilal Icecream Opportunities
Following are the Opportunities in Vadilal Icecream SWOT Analysis:
1. Improve distribution network across India and gain market share 2. Venture into other dairy products so as to compete with other brands
Vadilal Icecream Threats
The threats in the SWOT Analysis of Vadilal Icecream are as mentioned:
1. Threat from the existing competitors as well as local ice cream brands 2.Most people are not really brand conscious, so loyalty might be an issue
Vadilal Icecream Competition
Vadilal Icecream Competitors
Below are the top 3 competitors of Vadilal Icecream:
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