Vadilal Icecream SWOT Analysis, Competitors & USP

Vadilal Icecream SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vadilal Icecream, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vadilal Icecream to benchmark its business & performance as compared to the competitors, and make strategic improvements. Vadilal Icecream is one of the leading brands in the food & beverages sector.

The article below lists the Vadilal Icecream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vadilal Icecream SWOT Analysis:

SWOT Analysis of Vadilal Icecream

For Vadilal Icecream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vadilal Icecream Strengths

The strengths of Vadilal Icecream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vadilal Icecream :

1. It has world class manufacturing facilities providing excellent quality
2. Huge brand name locally in Gujarat providing a good base to expand
3. Has good reputation and experience for being in the industry for over 40 years
4. Huge variety in flavors of ice creams and candies

5. Good brand recall and a lot of variety to choose from

Vadilal Icecream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vadilal Icecream SWOT Analysis:

1. Less visibility and market share across the country because of major players in the industry
2.Stronger competition stifling its growth
3. Brand visibility lower than other major players

Vadilal Icecream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vadilal Icecream SWOT Analysis:

1. Improve distribution network across India and gain market share
2. Venture into other dairy products so as to compete with other brands

Vadilal Icecream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vadilal Icecream are as mentioned:

1. Threat from the existing competitors as well as local ice cream brands
2.Most people are not really brand conscious, so loyalty might be an issue

Vadilal Icecream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Vadilal Icecream:

1.Kwality Walls
2.Amul
3. Mother Dairy

Hence this concludes the Vadilal Icecream SWOT analysis.

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About Vadilal Icecream

Vadilal Icecream Overview
Parent Company	Vadilal
Category	Food processing and products
Sector	Food & Beverages
Tagline/ Slogan	Happiness kaSwaad
USP	Purely vegetarian with many options for the customers
Vadilal Icecream STP
Segmentation	Icecream for Quality conscious kids and adults
Target Market	Kids and youth from the urban middle and upper middle class
Positioning	A purely vegetarian dessert

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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