Vadilal Icecream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Vadilal Icecream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vadilal Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vadilal Icecream to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vadilal Icecream is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vadilal Icecream competitors and includes Vadilal Icecream target market, segmentation, positioning & Unique Selling Proposition (USP).

Vadilal Icecream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vadilal Icecream Brand Analysis
Parent Company

Vadilal

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

Happiness kaSwaad

USP

Purely vegetarian with many options for the customers

Vadilal Icecream STP
Vadilal Icecream Segmentation

Icecream for Quality conscious kids and adults

Vadilal Icecream Target Market

Kids and youth from the urban middle and upper middle class

Vadilal Icecream Positioning

A purely vegetarian dessert

Vadilal Icecream SWOT Analysis
Vadilal Icecream Strengths

Below are the Strengths in the SWOT Analysis of Vadilal Icecream:

1. It has world class manufacturing facilities providing excellent quality
2. Huge brand name locally in Gujarat providing a good base to expand
3. Has good reputation and experience for being in the industry for over 40 years
4. Huge variety in flavors of ice creams and candies

5. Good brand recall and a lot of variety to choose from

Vadilal Icecream Weaknesses

Here are the weaknesses in the Vadilal Icecream SWOT Analysis:

1. Less visibility and market share across the country because of major players in the industry
2.Stronger competition stifling its growth
3. Brand visibility lower than other major players

Vadilal Icecream Opportunities

Following are the Opportunities in Vadilal Icecream SWOT Analysis:

1. Improve distribution network across India and gain market share
2. Venture into other dairy products so as to compete with other brands

Vadilal Icecream Threats

The threats in the SWOT Analysis of Vadilal Icecream are as mentioned:

1. Threat from the existing competitors as well as local ice cream brands
2.Most people are not really brand conscious, so loyalty might be an issue

Vadilal Icecream Competition
Competitors

Below are the top 3 Vadilal Icecream competitors:

1.Kwality Walls
2.Amul
3. Mother Dairy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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