Vadilal Icecream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Vadilal

Food processing and products

Food & Beverages

Happiness kaSwaad

Purely vegetarian with many options for the customers

Icecream for Quality conscious kids and adults

Kids and youth from the urban middle and upper middle class

A purely vegetarian dessert

Below are the Strengths in the SWOT Analysis of Vadilal Icecream:

1. It has world class manufacturing facilities providing excellent quality
2. Huge brand name locally in Gujarat providing a good base to expand
3. Has good reputation and experience for being in the industry for over 40 years
4. Huge variety in flavors of ice creams and candies

5. Good brand recall and a lot of variety to choose from

Here are the weaknesses in the Vadilal Icecream SWOT Analysis:

1. Less visibility and market share across the country because of major players in the industry
2.Stronger competition stifling its growth
3. Brand visibility lower than other major players

Following are the Opportunities in Vadilal Icecream SWOT Analysis:

1. Improve distribution network across India and gain market share
2. Venture into other dairy products so as to compete with other brands

The threats in the SWOT Analysis of Vadilal Icecream are as mentioned:

1. Threat from the existing competitors as well as local ice cream brands
2.Most people are not really brand conscious, so loyalty might be an issue

Below are the top 3 Vadilal Icecream competitors:

1.Kwality Walls
2.Amul
3. Mother Dairy