Vadilal Icecream SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12809

SWOT analysis of Vadilal Icecream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vadilal Icecream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vadilal Icecream to benchmark its business & performance as compared to the competitors and industry. Vadilal Icecream is one of the leading brands in the food & beverages sector. The table below also lists the top Vadilal Icecream competitors and elaborates Vadilal Icecream market segmentation, target group, positioning & Unique Selling Proposition (USP).

Vadilal Icecream SWOT, Competitors, Marketing STP & Brand analysis Table
Vadilal Icecream Brand Analysis
Parent Company

Vadilal

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

Happiness kaSwaad

USP

Purely vegetarian with many options for the customers

Vadilal Icecream STP
Segment

Icecream for Quality conscious kids and adults

Target Group

Kids and youth from the urban middle and upper middle class

Positioning

A purely vegetarian dessert

Vadilal Icecream SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vadilal Icecream. Strengths are:

1. It has world class manufacturing facilities providing excellent quality
2. Huge brand name locally in Gujarat providing a good base to expand
3. Has good reputation and experience for being in the industry for over 40 years
4. Huge variety in flavors of ice creams and candies

5. Good brand recall and a lot of variety to choose from

Weaknesses

Here are the weaknesses in the Vadilal Icecream SWOT Analysis:

1. Less visibility and market share across the country because of major players in the industry
2.Stronger competition stifling its growth
3. Brand visibility lower than other major players

Opportunities

Following are the Opportunities in Vadilal Icecream SWOT Analysis:

1. Improve distribution network across India and gain market share
2. Venture into other dairy products so as to compete with other brands

Threats

The threats in the SWOT Analysis of Vadilal Icecream are as mentioned:

1. Threat from the existing competitors as well as local ice cream brands
2.Most people are not really brand conscious, so loyalty might be an issue

Vadilal Icecream Competition
Competitors

Below are the top 3 Vadilal Icecream competitors:

1.Kwality Walls
2.Amul
3. Mother Dairy

The brandguide table above concludes the Vadilal Icecream SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vadilal Icecream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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