Vadilal Icecream SWOT Analysis
Here is a detailed SWOT analysis of Vadilal Icecream covering strengths, weaknesses, opportunities and threats.
Vadilal Icecream Strengths
- It has world class manufacturing facilities providing excellent quality
- Huge brand name locally in Gujarat providing a good base to expand
- Has good reputation and experience for being in the industry for over 40 years
- Huge variety in flavors of ice creams and candies
- Good brand recall and a lot of variety to choose from
Above are the strengths in the SWOT Analysis of Vadilal Icecream. The strengths of Vadilal Icecream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vadilal Icecream Weaknesses
- Less visibility and market share across the country because of major players in the industry
- Stronger competition stifling its growth
- Brand visibility lower than other major players
These were the weaknesses in the Vadilal Icecream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vadilal Icecream Opportunities
- Improve distribution network across India and gain market share
- Venture into other dairy products so as to compete with other brands
Above we covered the opportunities in Vadilal Icecream SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vadilal Icecream Threats
- Threat from the existing competitors as well as local ice cream brands
- Most people are not really brand conscious, so loyalty might be an issue
The threats in the SWOT Analysis of Vadilal Icecream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vadilal Icecream SWOT analysis.
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About Vadilal Icecream
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vadilal Icecream Overview | |
|---|---|
| Parent Company |
Vadilal |
| Category |
Food processing and products |
| Sector | |
| Tagline/ Slogan |
Happiness kaSwaad |
| USP |
Purely vegetarian with many options for the customers |
| Vadilal Icecream STP | |
| Segmentation |
Icecream for Quality conscious kids and adults |
| Target Market |
Kids and youth from the urban middle and upper middle class |
| Positioning |
A purely vegetarian dessert |
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