Published in Food & Beverages category by MBA Skool Team
Vadilal Icecream is one of the leading brands in the food & beverages sector. Vadilal Icecream SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vadilal Icecream:
It has world class manufacturing facilities providing excellent quality
Huge brand name locally in Gujarat providing a good base to expand
Has good reputation and experience for being in the industry for over 40 years
Huge variety in flavors of ice creams and candies
Good brand recall and a lot of variety to choose from
Above are the strengths in the SWOT Analysis of Vadilal Icecream. The strengths of Vadilal Icecream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vadilal Icecream Weaknesses
Less visibility and market share across the country because of major players in the industry
Stronger competition stifling its growth
Brand visibility lower than other major players
These were the weaknesses in the Vadilal Icecream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vadilal Icecream Opportunities
Improve distribution network across India and gain market share
Venture into other dairy products so as to compete with other brands
Above we covered the opportunities in Vadilal Icecream SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vadilal Icecream Threats
Threat from the existing competitors as well as local ice cream brands
Most people are not really brand conscious, so loyalty might be an issue
The threats in the SWOT Analysis of Vadilal Icecream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Purely vegetarian with many options for the customers
Vadilal Icecream STP
Icecream for Quality conscious kids and adults
Kids and youth from the urban middle and upper middle class
A purely vegetarian dessert
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