Published in Food & Beverages category by MBA Skool Team
Raindrops Basmati Rice is one of the leading brands in the food & beverages sector. Raindrops Basmati Rice SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Raindrops Basmati Rice:
Strongest procurement network with presence in all the basmati ‘mandis’ in the basmati paddy producing areas in India
One of the country’s largest parboiled rice facilities & advanced rice processing units supplied by leading global suppliers in food technology
Availability in wide range of packaging across all variants
Availability at 100,000 retailers in India along with modern format stores such as Walmart, Carrefour, Big Bazaar, and Spencer’s Retail etc
Strategic use of all available resources leads to reduced cost of production thus enabling delivery at the most competitive prices
Above are the strengths in the SWOT Analysis of Raindrops Basmati Rice. The strengths of Raindrops Basmati Rice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Raindrops Basmati Rice Weaknesses
Lack of marketing leads to poor brand recall among consumers
Relatively high pricing causes consumers to look for other alternative brands which in turn leads to lost opportunities to connect with consumers and establish a brand connect
Overdependence on rice farmers for supply of raw rice
These were the weaknesses in the Raindrops Basmati Rice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Raindrops Basmati Rice Opportunities
Use of high quality rice in preparations of delicacies such as banana bread, Spanish rice, oat meals etc will increase the export demand
India is one of the fastest growing food markets in the world which presents a huge opportunity
IPR of the word “Basmati” rice which is produced only in India and Pakistan due to agro-climatic conditions enables the producers to command a greater price from the global markets
Above we covered the opportunities in Raindrops Basmati Rice SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Raindrops Basmati Rice Threats
Any change in the consumption pattern of Basmati rice or reduction in demand could adversely affect profitability
Due to seasonal nature of rice cultivation, anomalies in weather condition during that period can have adverse impact on production
Removal of minimum export price cap from export of basmati rice may invite new competitors
The threats in the SWOT Analysis of Raindrops Basmati Rice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Raindrops Basmati Rice SWOT analysis.
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About Raindrops Basmati Rice
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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