Chocopie SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3398

SWOT Analysis of Chocopie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Lotte India Corporation Ltd.




Food & Beverages

Tagline/ Slogan

Together Forever; The love for pie


Innovation-Cream filled biscuits dipped in delicious Choco

Chocopie STP


People looking to have snacks and sweets

Target Group

People from urban and semi-urban middle class


Cream filled biscuits dipped in delicious Choco

Chocopie SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chocopie :

1. A very popular brand among children and parents alike
2. Reasonable pricing in the market
3. Good quality product

4. Good distribution and availability due to parent brand


1.Very less advertisement and promotion
2.Imported products are eating into market share.


1.Opportunities in terms of launching a sugar free variant
2.More advertising and promotion
3.Untapped rural markets could be explored


1.Threat from other branded chocolate manufacturers
2.Sweets as substitutes
3.Health concerns

Chocopie Competition


Below are the 3 main Chocopie competitors :

1.Monginis cakes
2.Cadbury chocolates
3.Britannia cream biscuits

The brandguide table above concludes the Chocopie SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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