Published in Food & Beverages category by MBA Skool Team
Chocopie is one of the leading brands in the food & beverages sector. Chocopie SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chocopie:
A very popular brand among children and parents alike
Reasonable pricing in the market
Good quality product
Good distribution and availability due to parent brand
Above are the strengths in the SWOT Analysis of Chocopie. The strengths of Chocopie looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Very less advertisement and promotion
Imported products are eating into market share.
These were the weaknesses in the Chocopie SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Opportunities in terms of launching a sugar free variant
More advertising and promotion
Untapped rural markets could be explored
Above we covered the opportunities in Chocopie SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Threat from other branded chocolate manufacturers
Sweets as substitutes
The threats in the SWOT Analysis of Chocopie are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Chocopie SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Innovation-Cream filled biscuits dipped in delicious Choco
People looking to have snacks and sweets
People from urban and semi-urban middle class
Cream filled biscuits dipped in delicious Choco
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Chocopie. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute