Chocopie SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Chocopie analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chocopie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chocopie to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chocopie is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chocopie competitors and includes Chocopie target market, segmentation, positioning & Unique Selling Proposition (USP).

Chocopie SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chocopie Brand Analysis
Parent Company

Lotte India Corporation Ltd.

Category

Snacks

Sector

Food & Beverages

Tagline/ Slogan

Together Forever; The love for pie

USP

Innovation-Cream filled biscuits dipped in delicious Choco

Chocopie STP
Chocopie Segmentation

People looking to have snacks and sweets

Chocopie Target Market

People from urban and semi-urban middle class

Chocopie Positioning

Cream filled biscuits dipped in delicious Choco

Chocopie SWOT Analysis
Chocopie Strengths

Below are the Strengths in the SWOT Analysis of Chocopie:

1. A very popular brand among children and parents alike
2. Reasonable pricing in the market
3. Good quality product

4. Good distribution and availability due to parent brand

Chocopie Weaknesses

Here are the weaknesses in the Chocopie SWOT Analysis:

1.Very less advertisement and promotion
2.Imported products are eating into market share.

Chocopie Opportunities

Following are the Opportunities in Chocopie SWOT Analysis:

1.Opportunities in terms of launching a sugar free variant
2.More advertising and promotion
3.Untapped rural markets could be explored

Chocopie Threats

The threats in the SWOT Analysis of Chocopie are as mentioned:

1.Threat from other branded chocolate manufacturers
2.Sweets as substitutes
3.Health concerns

Chocopie Competition
Competitors

Below are the top 3 Chocopie competitors:

1.Monginis cakes
2.Cadbury chocolates
3.Britannia cream biscuits


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chocopie. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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