Chocopie SWOT Analysis, Competitors & USP

Chocopie SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Chocopie, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chocopie to benchmark its business & performance as compared to the competitors, and make strategic improvements. Chocopie is one of the leading brands in the food & beverages sector.

The article below lists the Chocopie SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Chocopie SWOT Analysis:

SWOT Analysis of Chocopie

For Chocopie, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Chocopie Strengths

The strengths of Chocopie looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Chocopie :

1. A very popular brand among children and parents alike
2. Reasonable pricing in the market
3. Good quality product

4. Good distribution and availability due to parent brand

Chocopie Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Chocopie SWOT Analysis:

1.Very less advertisement and promotion
2.Imported products are eating into market share.

Chocopie Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Chocopie SWOT Analysis:

1.Opportunities in terms of launching a sugar free variant
2.More advertising and promotion
3.Untapped rural markets could be explored

Chocopie Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Chocopie are as mentioned:

1.Threat from other branded chocolate manufacturers
2.Sweets as substitutes
3.Health concerns

Chocopie Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Chocopie:

1.Monginis cakes
2.Cadbury chocolates
3.Britannia cream biscuits

Hence this concludes the Chocopie SWOT analysis.

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About Chocopie

Chocopie Overview
Parent Company	Lotte India Corporation Ltd.
Category	Snacks
Sector	Food & Beverages
Tagline/ Slogan	Together Forever; The love for pie
USP	Innovation-Cream filled biscuits dipped in delicious Choco
Chocopie STP
Segmentation	People looking to have snacks and sweets
Target Market	People from urban and semi-urban middle class
Positioning	Cream filled biscuits dipped in delicious Choco

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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