SWOT analysis of Happydent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Happydent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Happydent to benchmark its business & performance as compared to the competitors and industry. Happydent is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Happydent competitors and includes Happydent target market, segmentation, positioning & Unique Selling Proposition (USP).
| Happydent Brand Analysis | |
|---|---|
| Parent Company |
Perfetti Van Melle |
| Category |
Confectionery |
| Sector | |
| Tagline/ Slogan |
Daano tale diya jale, Muskura le jagmaga le |
| USP |
Provides tooth whiteness that is too white |
| Happydent STP | |
| Happydent Segmentation |
Chewing gum for healthy teeth |
| Happydent Target Market |
People who want a quick fix to the whiteness of your teeth |
| Happydent Positioning |
As a quick fix to one’s teeth whiteness |
| Happydent SWOT Analysis | |
| Happydent Strengths |
Below are the Strengths in the SWOT Analysis of Happydent: 1. Convenient solution to tooth whiteness 4. Good distribution and availability of the product 5. Strong brand name of the parent company adds value |
| Happydent Weaknesses |
Here are the weaknesses in the Happydent SWOT Analysis: 1. People consider the product to be carcinogenic |
| Happydent Opportunities |
Following are the Opportunities in Happydent SWOT Analysis: 1. Non traditional marketing and promotions |
| Happydent Threats |
The threats in the SWOT Analysis of Happydent are as mentioned: 1. Faces stiff competition from Orbit White |
| Happydent Competition | |
| Competitors |
Below are the top 3 Happydent competitors: 1. Orbit White 2. Big Babol 3. Wrigleys |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Happydent. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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