Published in Food & Beverages category by MBA Skool Team
Happydent is one of the leading brands in the food & beverages sector. Happydent SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Happydent:
Innovative advertisements and marketing strategies
Good distribution and availability of the product
Strong brand name of the parent company adds value
Above are the strengths in the SWOT Analysis of Happydent. The strengths of Happydent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
People consider the product to be carcinogenic
Limited market share owing to many brands and high brand switching
These were the weaknesses in the Happydent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Non traditional marketing and promotions
Start a toothpaste line and launch this as a complementary product in India
Above we covered the opportunities in Happydent SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Faces stiff competition from Orbit White
There is a sentiment that toothpastes are better tooth whiteners
The threats in the SWOT Analysis of Happydent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
People who want a quick fix to the whiteness of your teeth
As a quick fix to one’s teeth whiteness
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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