Happydent SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Happydent analyses the brand by its strengths, weaknesses, opportunities & threats. In Happydent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Happydent to benchmark its business & performance as compared to the competitors. Happydent is one of the leading brands in the food & beverages sector.

The table below lists the Happydent SWOT (Strengths, Weaknesses, Opportunities, Threats), top Happydent competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Happydent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Happydent Brand Analysis
Parent Company

Perfetti Van Melle




Food & Beverages

Tagline/ Slogan

Daano tale diya jale, Muskura le jagmaga le


Provides tooth whiteness that is too white

Happydent STP

Chewing gum for healthy teeth

Target Group

People who want a quick fix to the whiteness of your teeth


As a quick fix to one’s teeth whiteness

SWOT Analysis of Happydent
Happydent Strengths

Below are the Strengths in the SWOT Analysis of Happydent:

1. Convenient solution to tooth whiteness
2. Glistering smile as evident from its ad campaigns
3. Innovative advertisements and marketing strategies

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Happydent Weaknesses

Here are the weaknesses in the Happydent SWOT Analysis:

1. People consider the product to be carcinogenic
2. Limited market share owing to many brands and high brand switching

Happydent Opportunities

Following are the Opportunities in Happydent SWOT Analysis:

1. Non traditional marketing and promotions
2. Start a toothpaste line and launch this as a complementary product in India

Happydent Threats

The threats in the SWOT Analysis of Happydent are as mentioned:

1. Faces stiff competition from Orbit White
2. There is a sentiment that toothpastes are better tooth whiteners

Happydent Competition
Happydent Competitors

Below are the top 3 competitors of Happydent:

1. Orbit White

2. Big Babol

3. Wrigleys

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Happydent. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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