Happydent SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Happydent SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Happydent, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Happydent to benchmark its business & performance as compared to the competitors, and make strategic improvements. Happydent is one of the leading brands in the food & beverages sector.

The article below lists the Happydent SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Happydent SWOT Analysis:

SWOT Analysis of Happydent

For Happydent, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Happydent Strengths

The strengths of Happydent looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Happydent :

1. Convenient solution to tooth whiteness
2. Glistering smile as evident from its ad campaigns
3. Innovative advertisements and marketing strategies

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Happydent Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Happydent SWOT Analysis:

1. People consider the product to be carcinogenic
2. Limited market share owing to many brands and high brand switching

Happydent Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Happydent SWOT Analysis:

1. Non traditional marketing and promotions
2. Start a toothpaste line and launch this as a complementary product in India

Happydent Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Happydent are as mentioned:

1. Faces stiff competition from Orbit White
2. There is a sentiment that toothpastes are better tooth whiteners

Happydent Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Happydent:

1. Orbit White

2. Big Babol

3. Wrigleys

Hence this concludes the Happydent SWOT analysis.

Continue reading more about the brand/company.

About Happydent

Happydent Overview
Parent Company

Perfetti Van Melle




Food & Beverages

Tagline/ Slogan

Daano tale diya jale, Muskura le jagmaga le


Provides tooth whiteness that is too white

Happydent STP

Chewing gum for healthy teeth

Target Market

People who want a quick fix to the whiteness of your teeth


As a quick fix to one’s teeth whiteness

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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