Happydent SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2991

SWOT Analysis of Happydent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Perfetti Van Melle




Food and Beverages

Tagline/ Slogan

Daano tale diya jale, Muskura le jagmaga le


Provides tooth whiteness that is too white



Chewing gum for healthy teeth

Target Group

People who want a quick fix to the whiteness of your teeth


As a quick fix to one’s teeth whiteness

SWOT Analysis


1. Convenient solution to tooth whiteness
2. Glistering smile as evident from its ad campaigns
3. Innovative advertisements and marketing strategies

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value


1. People consider the product to be carcinogenic
2. Limited market share owing to many brands and high brand switching


1. Non traditional marketing and promotions
2. Start a toothpaste line and launch this as a complementary product in India


1. Faces stiff competition from Orbit White
2. There is a sentiment that toothpastes are better tooth whiteners



1. Orbit White

2. Big Babol

3. Wrigleys

The table above concludes the Happydent SWOT analysis along with its marketing and brand parameters.


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