Weikfield Products Company SWOT Analysis
Weikfield Products Company is one of the leading brands in the food & beverages sector. Weikfield Products Company SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Weikfield Products Company:
Quick Glance:
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Weikfield Products Company India Private Limited |
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Logo |
<Don’t paste logo here; send logo of this brand as attachment> |
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Parent Company |
Weikfield Products Company India Private Limited |
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Category |
Food Processing |
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Sector |
Foods and Beverages |
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Tagline/ Slogan |
The taste that’s great |
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USP |
Quality and reputation |
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STP |
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Segment |
People consuming above products and restaurants and small food outlets |
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Target Group |
Vegetarian middle-class and upper middle class families |
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Positioning |
Pure hygienic 100% vegetarian nutritious products |
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SWOT Analysis |
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Strengths |
1.It has a network of 1,00,000 retail outlets across five continents 2.The company is focused on technology, innovative new products and growing markets 3.Products available in consumer packets and bulk packets 4.Only recycled paper is used in packaging 5.Champion in organic products 6. Wide product range like Weikfield custard, Dessert ingredients, Icing Powder, Sauces, condiments and pickles Packaged fruits and vegetables, Cocoa powder, Organic Tea |
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Weaknesses |
1.Products are available only for vegetarians 2.Non-vegatarians form a major chunk of consumers in US and Europe for whom there are no products 3.Less brand awareness and advertising in domestic market |
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Opportunities |
1.Increase awareness for its dessert ingredients and cocoa powder in domestic market 2.Introduce non-vegetarian food packets in international market to increase sales 3.Introduce products in rural market |
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Threats |
1.Many competitors coming up 2.Big brands entering the sector 3.Strict regulation with respect to international standards |
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Competition |
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Competitors |
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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