Weikfield Products Company SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Weikfield Products Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Weikfield Products Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Weikfield Products Company to benchmark its business & performance as compared to the competitors and industry. Weikfield Products Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Weikfield Products Company competitors and includes Weikfield Products Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Weikfield Products Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Weikfield Products Company India Private Limited

Logo

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Parent Company

Weikfield Products Company India Private Limited

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

The taste that’s great

USP

Quality and reputation

STP

Segment

People consuming above  products and restaurants and small food outlets

Target Group

Vegetarian middle-class and upper middle class families

Positioning

Pure hygienic 100% vegetarian nutritious products

SWOT Analysis

Strengths

1.It has a network of 1,00,000 retail outlets across five continents

2.The company is focused on technology, innovative new products and growing markets

3.Products available in consumer packets and bulk packets

4.Only recycled paper is used in packaging

5.Champion in organic products

6. Wide product range like Weikfield custard, Dessert ingredients, Icing Powder, Sauces, condiments and pickles

Packaged fruits and vegetables, Cocoa powder, Organic Tea

Weaknesses

1.Products are available only for vegetarians

2.Non-vegatarians form a major chunk of consumers in US and Europe for whom there are no products

3.Less brand awareness and advertising in domestic market

Opportunities

1.Increase awareness for its dessert ingredients and cocoa powder in domestic market

2.Introduce non-vegetarian food packets in international market to increase sales

3.Introduce products in rural market

Threats

1.Many competitors coming up

2.Big brands entering the sector

3.Strict regulation with respect to international standards

Competition

Competitors

1.Amul

2.Nestle

3.Bird’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Weikfield Products Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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