Weikfield Products Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Weikfield Products Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Weikfield Products Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Weikfield Products Company to benchmark its business & performance as compared to the competitors, and make strategic improvements. Weikfield Products Company is one of the leading brands in the food & beverages sector.

The article below lists the Weikfield Products Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Weikfield Products Company SWOT Analysis:

Weikfield Products Company India Private Limited


<Don’t paste logo here; send logo of this brand as attachment>

Parent Company

Weikfield Products Company India Private Limited


Food Processing


Foods and Beverages

Tagline/ Slogan

The taste that’s great


Quality and reputation



People consuming above  products and restaurants and small food outlets

Target Group

Vegetarian middle-class and upper middle class families


Pure hygienic 100% vegetarian nutritious products

SWOT Analysis


1.It has a network of 1,00,000 retail outlets across five continents

2.The company is focused on technology, innovative new products and growing markets

3.Products available in consumer packets and bulk packets

4.Only recycled paper is used in packaging

5.Champion in organic products

6. Wide product range like Weikfield custard, Dessert ingredients, Icing Powder, Sauces, condiments and pickles

Packaged fruits and vegetables, Cocoa powder, Organic Tea


1.Products are available only for vegetarians

2.Non-vegatarians form a major chunk of consumers in US and Europe for whom there are no products

3.Less brand awareness and advertising in domestic market


1.Increase awareness for its dessert ingredients and cocoa powder in domestic market

2.Introduce non-vegetarian food packets in international market to increase sales

3.Introduce products in rural market


1.Many competitors coming up

2.Big brands entering the sector

3.Strict regulation with respect to international standards






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