Weikfield Products Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3199

SWOT analysis of Weikfield Products Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Weikfield Products Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Weikfield Products Company to benchmark its business & performance as compared to the competitors and industry. Weikfield Products Company is one of the leading brands in the food & beverages sector. The table below also lists the top Weikfield Products Company competitors and elaborates Weikfield Products Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

Weikfield Products Company SWOT, Competitors, Marketing STP & Brand analysis Table

Weikfield Products Company India Private Limited


<Don’t paste logo here; send logo of this brand as attachment>

Parent Company

Weikfield Products Company India Private Limited


Food Processing


Foods and Beverages

Tagline/ Slogan

The taste that’s great


Quality and reputation



People consuming above  products and restaurants and small food outlets

Target Group

Vegetarian middle-class and upper middle class families


Pure hygienic 100% vegetarian nutritious products

SWOT Analysis


1.It has a network of 1,00,000 retail outlets across five continents

2.The company is focused on technology, innovative new products and growing markets

3.Products available in consumer packets and bulk packets

4.Only recycled paper is used in packaging

5.Champion in organic products

6. Wide product range like Weikfield custard, Dessert ingredients, Icing Powder, Sauces, condiments and pickles

Packaged fruits and vegetables, Cocoa powder, Organic Tea


1.Products are available only for vegetarians

2.Non-vegatarians form a major chunk of consumers in US and Europe for whom there are no products

3.Less brand awareness and advertising in domestic market


1.Increase awareness for its dessert ingredients and cocoa powder in domestic market

2.Introduce non-vegetarian food packets in international market to increase sales

3.Introduce products in rural market


1.Many competitors coming up

2.Big brands entering the sector

3.Strict regulation with respect to international standards






The brandguide table above concludes the Weikfield Products Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Weikfield Products Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: