Costa Coffee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Costa Coffee analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Costa Coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Costa Coffee to benchmark its business & performance as compared to the competitors and industry. As of 2020, Costa Coffee is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Costa Coffee competitors and includes Costa Coffee target market, segmentation, positioning & Unique Selling Proposition (USP).

Costa Coffee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Costa Coffee

Parent Company

Costa Coffee

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

We make it better

USP

Popular British coffee brand now going global with innovative products

Costa Coffee STP
Costa Coffee Segmentation

People looking to go to have a coffee and snacks at a hangout place

Costa Coffee Target Market

Youth in the middle and higher income groups

Costa Coffee Positioning

The best coffee maker in the business

Costa Coffee SWOT Analysis
Costa Coffee Strengths

Below are the Strengths in the SWOT Analysis of Costa Coffee:

1.Excellent brand name and brand visibility

2. Wide range of products.

3. Reputation for value for money.

Costa Coffee Weaknesses

Here are the weaknesses in the Costa Coffee SWOT Analysis:

1. Present in a limited number of countries

2. Very few number of stores

Costa Coffee Opportunities

Following are the Opportunities in Costa Coffee SWOT Analysis:

1. Taking over, merging, or forming strategic alliances with other coffee companies.

2. Expanding in various consumer markets such as in India and china.

3. Continuously expanding

Costa Coffee Threats

The threats in the SWOT Analysis of Costa Coffee are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2. Intense price competition.

Costa Coffee Competition
Competitors

Below are the top 4 Costa Coffee competitors:

1.Cafe Coffee Day

2.Barista Lavazza

3.Mochas

4.Starbucks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Costa Coffee. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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