Published in Food & Beverages category by MBA Skool Team
Costa Coffee is one of the leading brands in the food & beverages sector. Costa Coffee SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Costa Coffee:
Costa Coffee is one of the leading coffee chain brands based out of UK
Costa coffee is present at more than 3000 locations worldwide
The company has a strong legacy since it was started in the year 1971
In 2019, the Coca Cola company had acquired the Costa Coffee company for $5 billion
The coffee chain offers a wide variety of products including coffee, milk shakes, cakes, sandwiches etc.
As a part of its product extension, Costa coffee started offering canned coffee which is available at several retail stores
The annual revenue of the brand is more than $1 billion
Above are the strengths in the SWOT Analysis of Costa Coffee. The strengths of Costa Coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Costa Coffee Weaknesses
Costa Coffee is present in a limited number of countries as compared to some of its global competitors
Limited marker share growth owing to many substitutes available from competitors to local players at every location
These were the weaknesses in the Costa Coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Popular British coffee brand now going global with innovative products
Costa Coffee STP
People looking to go to have a coffee and snacks at a hangout place
Youth in the middle and higher income groups
The best coffee maker in the business
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