Costa Coffee SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 24964

SWOT Analysis of Costa Coffee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Costa Coffee

Parent Company

Costa Coffee


Coffee joints


Food & Beverages

Tagline/ Slogan

We make it better


Popular British coffee brand now going global with innovative products

Costa Coffee STP


People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups


The best coffee maker in the business

Costa Coffee SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Costa Coffee. Strengths are:

1.Excellent brand name and brand visibility

2. Wide range of products.

3. Reputation for value for money.


Here are the weaknesses of Costa Coffee :

1. Present in a limited number of countries

2. Very few number of stores


Following are the Opportunities of Costa Coffee :

1. Taking over, merging, or forming strategic alliances with other coffee companies.

2. Expanding in various consumer markets such as in India and china.

3. Continuously expanding


The threats of Costa Coffee are as mentioned :

1.Threat from existing coffee chains and fast food outlets

2. Intense price competition.

Costa Coffee Competition


Below are the 4 main Costa Coffee competitors :

1.Cafe Coffee Day

2.Barista Lavazza



The brandguide table above concludes the Costa Coffee SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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