Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Complan analyses the brand by its strengths, weaknesses, opportunities & threats. In Complan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Complan to benchmark its business & performance as compared to the competitors. Complan is one of the leading brands in the food & beverages sector.
The article below lists the Complan SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Complan SWOT Analysis:
For Complan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Complan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Complan :
1.Big brand visibility
3.Excellent reach and distribution
4.Long Term association with many markets like India.
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Complan SWOT Analysis:
1.Food products have a limited shelf life
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Complan SWOT Analysis:
1.Untapped rural markets
2.Better product packaging and preservation
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Complan are as mentioned:
1.More chocolate based milk drinks in market
2.Children prefer more flavors like strawberry, rose milk
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Complan:
A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday
Chocolate beverage food drink
Chocolate based health drink for children
Young growing children from the middle and upper class
The COMplete PLANned Food for growing children
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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