SWOT analysis of Complan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Complan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Complan to benchmark its business & performance as compared to the competitors and industry. Complan is one of the leading brands in the food & beverages sector. The table below also lists the top Complan competitors and elaborates Complan market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
Complan | |
| Parent Company |
Heinz |
|---|---|
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday |
| USP |
Chocolate beverage food drink |
| Complan STP | |
| Segment |
Chocolate based health drink for children |
| Target Group |
Young growing children from the middle and upper class |
| Positioning |
The COMplete PLANned Food for growing children |
| Complan SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Complan. Strengths are: 1.Big brand visibility 2.Good advertising 3.Excellent reach and distribution 4.Long Term association with many markets like India. |
| Weaknesses |
Here are the weaknesses in the Complan SWOT Analysis: 1.Food products have a limited shelf life |
| Opportunities |
Following are the Opportunities in Complan SWOT Analysis: 1.Untapped rural markets 2.Better product packaging and preservation |
| Threats |
The threats in the SWOT Analysis of Complan are as mentioned: 1.More chocolate based milk drinks in market 2.Children prefer more flavors like strawberry, rose milk |
| Complan Competition | |
| Competitors |
Below are the top 4 Complan competitors: 1.Milo 2.Horlicks 3.Boost 4.Bournvita |
The brandguide table above concludes the Complan SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Complan. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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