SWOT Analysis of Complan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Complan | |
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Parent Company |
Heinz |
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Category |
Beverages |
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Sector |
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Tagline/ Slogan |
A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday |
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USP |
Chocolate beverage food drink |
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Complan STP | |
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Segment |
Chocolate based health drink for children |
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Target Group |
Young growing children from the middle and upper class |
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Positioning |
The COMplete PLANned Food for growing children |
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Complan SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Complan : 1.Big brand visibility 2.Good advertising 3.Excellent reach and distribution 4.Long Term association with many markets like India. |
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Weaknesses |
1.Food products have a limited shelf life |
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Opportunities |
1.Untapped rural markets 2.Better product packaging and preservation |
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Threats |
1.More chocolate based milk drinks in market 2.Children prefer more flavors like strawberry, rose milk |
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Complan Competition | |
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Competitors |
Below are the 4 main Complan competitors : 1.Milo 2.Horlicks 3.Boost 4.Bournvita |
The brandguide table above concludes the Complan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Complan. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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