Complan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Complan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Complan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Complan to benchmark its business & performance as compared to the competitors and industry. As of 2020, Complan is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Complan competitors and includes Complan target market, segmentation, positioning & Unique Selling Proposition (USP).

Complan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Complan

Parent Company

Heinz

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday

USP

Chocolate beverage food drink

Complan STP
Complan Segmentation

Chocolate based health drink for children

Complan Target Market

Young growing children from the middle and upper class

Complan Positioning

The COMplete PLANned Food for growing children

Complan SWOT Analysis
Complan Strengths

Below are the Strengths in the SWOT Analysis of Complan:

1.Big brand visibility

2.Good advertising

3.Excellent reach and distribution

4.Long Term association with many markets like India.

Complan Weaknesses

Here are the weaknesses in the Complan SWOT Analysis:

1.Food products have a limited shelf life

Complan Opportunities

Following are the Opportunities in Complan SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

Complan Threats

The threats in the SWOT Analysis of Complan are as mentioned:

1.More chocolate based milk drinks in market

2.Children prefer more flavors like strawberry, rose milk

Complan Competition
Competitors

Below are the top 4 Complan competitors:

1.Milo

2.Horlicks

3.Boost

4.Bournvita

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Complan. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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