Complan SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Complan analyses the brand by its strengths, weaknesses, opportunities & threats. In Complan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Complan to benchmark its business & performance as compared to the competitors. Complan is one of the leading brands in the food & beverages sector.

The article below lists the Complan SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Complan SWOT Analysis:

SWOT Analysis of Complan

For Complan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Complan Strengths

The strengths of Complan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Complan :

1.Big brand visibility

2.Good advertising

3.Excellent reach and distribution

4.Long Term association with many markets like India.

Complan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Complan SWOT Analysis:

1.Food products have a limited shelf life


Complan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Complan SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

Complan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Complan are as mentioned:

1.More chocolate based milk drinks in market

2.Children prefer more flavors like strawberry, rose milk


Complan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Complan:

1.Milo

2.Horlicks

3.Boost

4.Bournvita

Hence this concludes the Complan SWOT analysis.

Continue reading more about the brand/company.

About Complan

Complan

Parent Company

Heinz

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday

USP

Chocolate beverage food drink

Complan STP
Segmentation

Chocolate based health drink for children

Target Market

Young growing children from the middle and upper class

Positioning

The COMplete PLANned Food for growing children

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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