Complan SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11680

SWOT analysis of Complan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Complan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Complan to benchmark its business & performance as compared to the competitors and industry. Complan is one of the leading brands in the food & beverages sector. The table below also lists the top Complan competitors and elaborates Complan market segmentation, target group, positioning & Unique Selling Proposition (USP).

Complan SWOT, Competitors, Marketing STP & Brand analysis Table

Complan

Parent Company

Heinz

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday

USP

Chocolate beverage food drink

Complan STP
Segment

Chocolate based health drink for children

Target Group

Young growing children from the middle and upper class

Positioning

The COMplete PLANned Food for growing children

Complan SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Complan. Strengths are:

1.Big brand visibility

2.Good advertising

3.Excellent reach and distribution

4.Long Term association with many markets like India.

Weaknesses

Here are the weaknesses in the Complan SWOT Analysis:

1.Food products have a limited shelf life

Opportunities

Following are the Opportunities in Complan SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

Threats

The threats in the SWOT Analysis of Complan are as mentioned:

1.More chocolate based milk drinks in market

2.Children prefer more flavors like strawberry, rose milk

Complan Competition
Competitors

Below are the top 4 Complan competitors:

1.Milo

2.Horlicks

3.Boost

4.Bournvita

The brandguide table above concludes the Complan SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Complan. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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