Complan SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Complan is one of the leading brands in the food & beverages sector. Complan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Complan:

Complan Strengths

  1. Big brand visibility
  2. Good advertising
  3. Excellent reach and distribution
  4. Long Term association with many markets like India.

Above are the strengths in the SWOT Analysis of Complan. The strengths of Complan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Complan Weaknesses

  1. Food products have a limited shelf life

These were the weaknesses in the Complan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Complan

Complan Opportunities

  1. Untapped rural markets
  2. Better product packaging and preservation

Above we covered the opportunities in Complan SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Complan Threats

  1. More chocolate based milk drinks in market
  2. Children prefer more flavors like strawberry, rose milk

The threats in the SWOT Analysis of Complan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Complan SWOT analysis.

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About Complan

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company





Food & Beverages

Tagline/ Slogan

A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday


Chocolate beverage food drink

Complan STP

Chocolate based health drink for children

Target Market

Young growing children from the middle and upper class


The COMplete PLANned Food for growing children

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Complan. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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