Complan SWOT Analysis
Complan is one of the leading brands in the food & beverages sector. Complan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Complan:
Quick Glance:
Complan Strengths
- Big brand visibility
- Good advertising
- Excellent reach and distribution
- Long Term association with many markets like India.
Above are the strengths in the SWOT Analysis of Complan. The strengths of Complan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Complan Weaknesses
- Food products have a limited shelf life
These were the weaknesses in the Complan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Complan Opportunities
- Untapped rural markets
- Better product packaging and preservation
Above we covered the opportunities in Complan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Complan Threats
- More chocolate based milk drinks in market
- Children prefer more flavors like strawberry, rose milk
The threats in the SWOT Analysis of Complan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Complan SWOT analysis.
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About Complan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Complan | |
| Parent Company |
Heinz |
|---|---|
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday |
| USP |
Chocolate beverage food drink |
| Complan STP | |
| Segmentation |
Chocolate based health drink for children |
| Target Market |
Young growing children from the middle and upper class |
| Positioning |
The COMplete PLANned Food for growing children |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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