Complan SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11680

SWOT analysis of Complan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Complan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Complan to benchmark its business & performance as compared to the competitors and industry. Complan is one of the leading brands in the food & beverages sector. The table below also lists the top Complan competitors and elaborates Complan market segmentation, target group, positioning & Unique Selling Proposition (USP).

Complan SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday


Chocolate beverage food drink

Complan STP

Chocolate based health drink for children

Target Group

Young growing children from the middle and upper class


The COMplete PLANned Food for growing children

Complan SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Complan. Strengths are:

1.Big brand visibility

2.Good advertising

3.Excellent reach and distribution

4.Long Term association with many markets like India.


Here are the weaknesses in the Complan SWOT Analysis:

1.Food products have a limited shelf life


Following are the Opportunities in Complan SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation


The threats in the SWOT Analysis of Complan are as mentioned:

1.More chocolate based milk drinks in market

2.Children prefer more flavors like strawberry, rose milk

Complan Competition

Below are the top 4 Complan competitors:





The brandguide table above concludes the Complan SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Complan. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: