Bounty SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bounty analyses the brand by its strengths, weaknesses, opportunities & threats. In Bounty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bounty to benchmark its business & performance as compared to the competitors. Bounty is one of the leading brands in the food & beverages sector.

The article below lists the Bounty SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bounty SWOT Analysis:

SWOT Analysis of Bounty

For Bounty, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bounty Strengths

The strengths of Bounty looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bounty :

1.Excellent brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Only major chocolate brand offering coconut based flavour

Bounty Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bounty SWOT Analysis:

1.Slightly higher priced as compared to other branded chocolates

2.Limited brand presence in emerging markets


Bounty Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bounty SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Bounty Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bounty are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people


Bounty Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bounty:

1. Cadbury's 5 Star
2. Nestle Milkybar
3. Mars

Hence this concludes the Bounty SWOT analysis.

Continue reading more about the brand/company.

About Bounty

Bounty Overview
Parent Company

Mars

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Paradise Dram

USP

Coconut chocolate which is a global brand

Bounty STP
Segmentation

People looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people

Positioning

Best coconut filled chocolate


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bounty. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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