Bounty SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bounty analyses the brand by its strengths, weaknesses, opportunities & threats. In Bounty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bounty to benchmark its business & performance as compared to the competitors. Bounty is one of the leading brands in the food & beverages sector.

The table below lists the Bounty SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bounty competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bounty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bounty Brand Analysis
Parent Company

Mars

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Paradise Dram

USP

Coconut chocolate which is a global brand

Bounty STP
Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Best coconut filled chocolate

SWOT Analysis of Bounty
Bounty Strengths

Below are the Strengths in the SWOT Analysis of Bounty:

1.Excellent brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Only major chocolate brand offering coconut based flavour

Bounty Weaknesses

Here are the weaknesses in the Bounty SWOT Analysis:

1.Slightly higher priced as compared to other branded chocolates

2.Limited brand presence in emerging markets

Bounty Opportunities

Following are the Opportunities in Bounty SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Bounty Threats

The threats in the SWOT Analysis of Bounty are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Bounty Competition
Bounty Competitors

Below are the top 3 competitors of Bounty:

1. Cadbury's 5 Star
2. Nestle Milkybar
3. Mars


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bounty. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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