Bounty SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5499

SWOT Analysis of Bounty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

Paradise Dram


Coconut chocolate which is a global brand

Bounty STP


People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Best coconut filled chocolate

Bounty SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bounty :

1.Excellent brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Only major chocolate brand offering coconut based flavour


1.Slightly higher priced as compared to other branded chocolates

2.Limited brand presence in emerging markets


1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages


1.Other competing chocolate brands

2.Calorie conscious people

Bounty Competition


Below are the 3 main Bounty competitors :

1. Cadbury's 5 Star
2. Nestle Milkybar
3. Mars

The brandguide table above concludes the Bounty SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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