Bounty SWOT Analysis
Bounty SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bounty, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Bounty is one of the leading brands in the food & beverages sector. The article below lists the Bounty SWOT and includes its target market, segmentation, positioning & USP.
In this article:
SWOT Analysis of Bounty
For Bounty, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Bounty Strengths
The strengths of Bounty looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bounty :
1.Excellent brand name and brand presence
2.High brand loyalty
3.Great taste and packaging
4.Highly regarded as a global chocolate brand
5.Only major chocolate brand offering coconut based flavour
Bounty Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bounty SWOT Analysis:
1.Slightly higher priced as compared to other branded chocolates
2.Limited brand presence in emerging markets
Bounty Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bounty SWOT Analysis:
1.Tap growing cities and retail chains
2.Have more variety and smaller gift packages
Bounty Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bounty are as mentioned:
1.Other competing chocolate brands
2.Calorie conscious people
Read Similar SWOT analysis
Hence this concludes the Bounty SWOT analysis.
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About Bounty
| Bounty Overview | |
|---|---|
| Parent Company |
Mars |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Paradise Dram |
| USP |
Coconut chocolate which is a global brand |
| Bounty STP | |
| Segmentation |
People looking to have high quality premium chocolate |
| Target Market |
All age groups middle and upper class people |
| Positioning |
Best coconut filled chocolate |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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