Bounty SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5867

SWOT analysis of Bounty analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bounty is one of the leading brands in the food & beverages sector. In addition to SWOT Analysis, the table below also lists the top Bounty competitors and elaborates Bounty segmentation, targeting, positioning & USP.


Parent Company





Food & Beverages

Tagline/ Slogan

Paradise Dram


Coconut chocolate which is a global brand

Bounty STP


People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people


Best coconut filled chocolate

Bounty SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bounty. Strengths are:

1.Excellent brand name and brand presence

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Only major chocolate brand offering coconut based flavour


Here are the weaknesses in the Bounty SWOT Analysis:

1.Slightly higher priced as compared to other branded chocolates

2.Limited brand presence in emerging markets


Following are the Opportunities in Bounty SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages


The threats in the SWOT Analysis of Bounty are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Bounty Competition


Below are the top 3 Bounty competitors:

1. Cadbury's 5 Star
2. Nestle Milkybar
3. Mars

The brandguide table above concludes the Bounty SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Bounty. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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