Alpenliebe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Alpenliebe SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Alpenliebe, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alpenliebe to benchmark its business & performance as compared to the competitors, and make strategic improvements. Alpenliebe is one of the leading brands in the food & beverages sector.

The article below lists the Alpenliebe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Alpenliebe SWOT Analysis:

SWOT Analysis of Alpenliebe

For Alpenliebe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Alpenliebe Strengths

The strengths of Alpenliebe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Alpenliebe :

1.Marketing Innovation through new campaigns

2.Promotional tactics

3.Excellent Packaging and high quality products

4.Excellent availability due to wide distribution network of Perfetti

5.Advertising Campaign with celebrity brand ambassadors

Alpenliebe Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Alpenliebe SWOT Analysis:

1.Fewer Flavours available to choose from

2.Popular only among Kids and adoloscents

Alpenliebe Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Alpenliebe SWOT Analysis:

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with restaurants, hotel chains etc

Alpenliebe Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Alpenliebe are as mentioned:

1.Competition from international brands

2.Competition from domestic players like lacto king etc

Alpenliebe Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Alpenliebe:

1.Lacto King

2.Local Candies

Hence this concludes the Alpenliebe SWOT analysis.

Continue reading more about the brand/company.

About Alpenliebe


Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Lallach aa lap lap;


A rich milky caramel toffee

Alpenliebe STP

People looking to have sweet

Target Market

Youth from middle and upper class


Its for the child in everyone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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