Alpenliebe SWOT Analysis, Competitors & USP

Alpenliebe

Parent Company

Perfetti van Melle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Lallach aa lap lap;

USP

A rich milky caramel toffee

Alpenliebe STP

Segment

People looking to have sweet

Target Group

Youth from middle and upper class

Positioning

Its for the child in everyone

Alpenliebe SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alpenliebe. Strengths are:

1.Marketing Innovation through new campaigns

2.Promotional tactics

3.Excellent Packaging and high quality products

4.Excellent availability due to wide distribution network of Perfetti

5.Advertising Campaign with celebrity brand ambassadors

Weaknesses

Here are the weaknesses in the Alpenliebe SWOT Analysis:

1.Fewer Flavours available to choose from

2.Popular only among Kids and adoloscents

Opportunities

Following are the Opportunities in Alpenliebe SWOT Analysis:

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with restaurants, hotel chains etc

Threats

The threats in the SWOT Analysis of Alpenliebe are as mentioned:

1.Competition from international brands

2.Competition from domestic players like lacto king etc

Alpenliebe Competition

Competitors

Below are the top 2 Alpenliebe competitors:

1.Lacto King

2.Local Candies