Alpenliebe SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6833

SWOT analysis of Alpenliebe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alpenliebe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alpenliebe to benchmark its business & performance as compared to the competitors and industry. Alpenliebe is one of the leading brands in the food & beverages sector. The table below also lists the top Alpenliebe competitors and elaborates Alpenliebe market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alpenliebe SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Lallach aa lap lap;


A rich milky caramel toffee

Alpenliebe STP

People looking to have sweet

Target Group

Youth from middle and upper class


Its for the child in everyone

Alpenliebe SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alpenliebe. Strengths are:

1.Marketing Innovation through new campaigns

2.Promotional tactics

3.Excellent Packaging and high quality products

4.Excellent availability due to wide distribution network of Perfetti

5.Advertising Campaign with celebrity brand ambassadors


Here are the weaknesses in the Alpenliebe SWOT Analysis:

1.Fewer Flavours available to choose from

2.Popular only among Kids and adoloscents


Following are the Opportunities in Alpenliebe SWOT Analysis:

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with restaurants, hotel chains etc


The threats in the SWOT Analysis of Alpenliebe are as mentioned:

1.Competition from international brands

2.Competition from domestic players like lacto king etc

Alpenliebe Competition

Below are the top 2 Alpenliebe competitors:

1.Lacto King

2.Local Candies

The brandguide table above concludes the Alpenliebe SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alpenliebe. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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