Alpenliebe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Alpenliebe analyses the brand by its strengths, weaknesses, opportunities & threats. In Alpenliebe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alpenliebe to benchmark its business & performance as compared to the competitors. Alpenliebe is one of the leading brands in the food & beverages sector.

The table below lists the Alpenliebe SWOT (Strengths, Weaknesses, Opportunities, Threats), top Alpenliebe competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Alpenliebe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Lallach aa lap lap;


A rich milky caramel toffee

Alpenliebe STP

People looking to have sweet

Target Group

Youth from middle and upper class


Its for the child in everyone

SWOT Analysis of Alpenliebe
Alpenliebe Strengths

Below are the Strengths in the SWOT Analysis of Alpenliebe:

1.Marketing Innovation through new campaigns

2.Promotional tactics

3.Excellent Packaging and high quality products

4.Excellent availability due to wide distribution network of Perfetti

5.Advertising Campaign with celebrity brand ambassadors

Alpenliebe Weaknesses

Here are the weaknesses in the Alpenliebe SWOT Analysis:

1.Fewer Flavours available to choose from

2.Popular only among Kids and adoloscents

Alpenliebe Opportunities

Following are the Opportunities in Alpenliebe SWOT Analysis:

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with restaurants, hotel chains etc

Alpenliebe Threats

The threats in the SWOT Analysis of Alpenliebe are as mentioned:

1.Competition from international brands

2.Competition from domestic players like lacto king etc

Alpenliebe Competition
Alpenliebe Competitors

Below are the top 2 competitors of Alpenliebe:

1.Lacto King

2.Local Candies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alpenliebe. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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