SWOT Analysis of Alpenliebe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Alpenliebe | |
|
Parent Company |
Perfetti van Melle |
|
Category |
Chocolate |
|
Sector |
|
|
Tagline/ Slogan |
Lallach aa lap lap; |
|
USP |
A rich milky caramel toffee |
|
Alpenliebe STP | |
|
Segment |
People looking to have sweet |
|
Target Group |
Youth from middle and upper class |
|
Positioning |
Its for the child in everyone |
|
Alpenliebe SWOT Analysis | |
|
Strengths |
1.Marketing Innovation through new campaigns 2.Promotional tactics 3.Excellent Packaging and high quality products 4.Excellent availability due to wide distribution network of Perfetti 5.Advertising Campaign with celebrity brand ambassadors |
|
Weaknesses |
1.Fewer Flavours available to choose from 2.Popular only among Kids and adoloscents |
|
Opportunities |
1.Innovation within the brand 2.Sugar free products |
|
Threats |
1.Competition from international brands 2.Competition from domestic players like lacto king etc |
|
Alpenliebe Competition | |
|
Competitors |
2.Local Candies |
The brandguide table above concludes the Alpenliebe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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