Alpenliebe SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6158

SWOT Analysis of Alpenliebe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Lallach aa lap lap;


A rich milky caramel toffee

Alpenliebe STP


People looking to have sweet

Target Group

Youth from middle and upper class


Its for the child in everyone

Alpenliebe SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alpenliebe :

1.Marketing Innovation through new campaigns

2.Promotional tactics

3.Excellent Packaging and high quality products

4.Excellent availability due to wide distribution network of Perfetti

5.Advertising Campaign with celebrity brand ambassadors


1.Fewer Flavours available to choose from

2.Popular only among Kids and adoloscents


1.Innovation within the brand

2.Sugar free products
3. Tie-ups with restaurants, hotel chains etc


1.Competition from international brands

2.Competition from domestic players like lacto king etc

Alpenliebe Competition


Below are the 2 main Alpenliebe competitors :

1.Lacto King

2.Local Candies

The brandguide table above concludes the Alpenliebe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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